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Are you looking for some new Google Ads strategies to implement in your Google Ads account? Here are the five best Google Ads tips you can start implementing today that will help you to get better results and performance from your Google Ads campaigns. 1. Use Negative Keywords You must use  negative keywords  with your Google Ads search campaigns. It is going to save you a lot of money, increase your conversions & lower your cost per conversion. 2. Google Ads Campaign Structure Don’t make your  Google Ads campaign structure  too complicated. Keep it super simple and organized so that you can see what’s happening in your Google Ads campaign. And what I mean by this is I’ll give you a very good example. I have one Google Ads campaign for computers, one for mobile, and another one for tablets. I separate them out. Okay, there’s a bit more work to it but then I can straight away see all the metrics like the CTR, impressions, cost, clicks, con...

Top Google Ads tips to find your competitors in Google Ads. Watch the video. By following the below simple steps, you can find your top competitors in Google Ads. Auction Insights Report In a variety of ways. You can look in for search campaigns. You can look at the insights auction report. Where you will find all the competitors who are who Google things are your competitors or direct competitors.  Google Ads Search Network The other way you can find your competitors is on the  search network . Let’s say you are in the car insurance business and want to find out who your competitors are. You go to Google and search for “car insurance” and all the ads will pop up. So, the top four ads and the bottom four ads on the page, are the advertisers. You know that these companies are advertising on Google Ads. But then you can also find your direct competitors for that keyword with the organic rankings and listings. The rankings are in the middle of the pag...

Are you maximizing your ROI from Google Ads? A simple way to increase your ROI or ROAS is by remarketing your ads to those unconverted visitors so you can bring them back to your website or landing page. If you want to understand Google Ads Remarketing, watch this short video to learn more. What Is Google Ads Remarketing (Retargeting)? Remarketing is when you go to a website or a landing page. You are tagged/pixel which allows the website owner to follow you on the internet with their ads. Remarketing is one of the most powerful ways to bring back unconverted visitors to your website to increase your ROI or ROAS. How Does Google Ads Dynamic Remarketing Work? Image by  Google Ads Support One of the best companies for remarketing and retargeting is Amazon. You go to Amazon, you don’t buy that product. You just look at it and then you go off Amazon and you’ll find that product is following you all over the internet. That is what we call dynamic remarketing.  ...

Google Ads Not Running? Don’t worry. In this blog post, I’ll talk through the reasons why your Google Ads are not running properly and how you can make them show up on the Google search page! Here are some typical reasons why your Google Ads aren’t showing up when you search: Billing There could be a problem with the billing so check your payment method to ensure any payments have gone through. If there are any issues with your Google account, you’ll get a little red warning along the top of your account that will explain how to fix the problem. Sometimes it could be something as simple as an expired credit card that’s stopped a payment from being made. So, the first thing to check before anything else is the billing. Ads disapproved If there’s still a problem, you next need to look at your ads. You might find that for some reason they have been disapproved. Now, there may be several reasons why they disapprove, even if they have been running successfully befor...

Do you want to know which is the best bidding strategy for your service-based Google Ads campaign? In this video, I’ll describe how to use your advertising goals to choose your bid strategy. If you are in the eCommerce business and you are selling products online then you need to go on the  target ROAS bidding strategy . If you are generating leads for your business then you need to go on the target CPA bidding strategy. The reason why the target CPA bidding strategy does not work for eCommerce business. Because let’s say you have got a product for $79. One person comes to your website, they buy goods worth $79. Another one will come in, he or she may buy $79 or $19 or $5 and you will get different products being purchased by different people and the cart value will be different. So, you can’t have a target cost per acquisition because if you are targeting to acquire a customer for $50. And you are selling a $19 product. Then at the front end, you are making a loss. I’m no...

Do you want to advertise on Google Ads without a website for your services or products? Many advertisers don’t want clicks to their website, just a phone call as a conversion and they don’t want to drive traffic to any website or landing page.  In this video, I talk about whether you can do this or not. The short and simple answer is NO! You need to have a website because if you have got a campaign running and Google Ads is sending them to your website. You need to have a website. The only way where you don’t need a website as such but you still need an online presence is for the Google Ads Call Ads. So, the call ads work where somebody clicks on your ad and the phone dials out to your phone number. The person who is clicking on the ad does not go to your website. In that case, you don’t need to have an online presence or a website but you need to have that website for verification purposes. The phone number which you have put up in your  Google Ads account  or the c...

Is click fraud hurting your Google Ads campaigns? In this video, I talk about how to deal with click fraud and invalid clicks? Unfortunately, there is a big problem with click frauds or fake clicks on the search network, display network and just like in everything in life, you can’t get away from it. But what you can do is try to minimize it as much as possible. Now, Google Ads is in the business of clicks. The whole business is around clicks. They can’t afford to get this out of hand. Google Ads does have a very sophisticated click fraud technology but like in everything else in life, this is going to happen. So the way you can minimize or deal with it is if you find that your conversion rates have dropped, and it may well be because of click fraud.  Exclude IP Addresses If you can find the  IP address  which keeps clicking on your ads, you can block it by following simple steps: Step 1:  Sign in to your Google Ads account. Step 2:  Select the campaign tha...

As of the end of July 2021, you will no longer be able to create new BMM keywords. However, existing BMM keywords will continue to serve using the updated phrase matching behavior. You will be able to edit attributes of your BMM keywords like bid or status, but if you want to edit the keyword text you’ll be prompted to change it to Phrase match. I recommend you consolidate your duplicate keywords and convert your BMM keywords to a different match type to make it easier to manage your account going forward. If you enjoyed this article, you may also like: The Beginners Guide to Google Ads How to Set up Automated Rules in Google Ads 7 Top Google Display Network (GDN) Strategies How To Create Ad Groups & Setup Keywords In Google Ads

Find Your Niche The first thing I look at is the niche. This is pretty important because some niches are extremely competitive and not very profitable and when I say profitable is at the front end offer. It’s impossible to make a profit on the front end but you need to have the backend where you make the money. First of all, is  finding those niches . How do you find these industries or these categories of businesses is just by going on Google and putting in the keywords, for example,  emergency dentist, locksmith, accountants, plumbers. There are lots of these companies or industries where you want to go in and offer your services. So go in there on Google. Search for these keywords and you will find that four ads pop up at the top and some at the bottom of the page. If you don’t find any ads, then, that means, well, it means two things. First of all, that niche or industry is not allowed on Google. And the other one is advertisers aren’t advertising because it’s...

Google Ads has introduced Ad Pods - 2 ads served back-to-back. Ad pods are typically served to viewers who watch longer-form contact to reduce interruptions. Soon Ad Pods will be eligible to serve non-skippable in-stream ads in addition to in-stream ads and bumpers.  With this update,  Google Ads will continue to minimize viewer interruptions while helping advertisers connect with their target audience. If you enjoyed this article, you may also like: Video Marketing With YouTube Webinar 1 of 4 Video Marketing Series With SEMRush Local Video Marketing Video Marketing Training

Delight, captivate & reach your target audience with interactive Lightbox ads. People engage with Lightbox ads by clicking, tapping, or hovering over the ad. Lightbox ads automatically adapt to fit ad spaces across the Google Display Network.  Lightbox Ads contains text, images, or videos. You only pay when someone engages with your ad. You can create very compelling ads that drive engagement and traffic to your website. For example, you can create an ad that expands to a full-screen canvas or you can create an ad that plays a video. If you enjoyed this article, you may also like: Google Display Network Targeting Google Display Network Explained Google Display Network Ads Optimization Google Display Network: Responsive Ads

If you want more store visits, more calls, and help customers learn more about your business, then you need to run Google Local Ads. They work when someone near your store searches for a business like yours. You must set up the Location Extension in Google Ads. This requires linking your Google My Business to Google Ads. Local search ads mean that you don’t miss out on foot traffic near your business location. Local search ads link to your business’s location page which includes information about store hours, address, customer reviews & photos. If you enjoyed this article, you may also like: How to Do Keyword Research with Google Keyword Planner How To Write Good Google Search Ads Google Ads Smart Bidding Uses Machine Learning How to Setup Call Tracking on Google Ads

Google Ads has a range of video ad formats to engage your audience. These include In-stream, discovery, non-skippable, bumper, outstream & masthead ads. Video ads can be used for sales, leads, website traffic, brand awareness &  product consideration. You get charged when someone watches 30 seconds of your video or to the end, whichever is the sooner. Video ads run across YouTube and Google’s video partner sites. To run video ads, you must upload your video to your YouTube channel and link your YouTube channel to Google Ads.  Our most successful and profitable campaigns are video campaigns and you too must leverage the power of video ads to boost your business. If you enjoyed this article, you may also like: How To Create Google Ads Campaign How To Create Responsive Search Ads How To Create Video for YouTube Channel How To Use Asana Effectively

Text ads show at the top of your Google search results. There are usually 4 ads that show at the top and also at the bottom of the page. These are usually called Expanded Text Ads and consist of 3 Headlines & 2 Description lines. Your text ads should be specific, relevant, attractive, and empowering. Highlight what makes you unique. Include prices, promotions & offers. Include the benefits & features of your product or service. Have a great call to action and have the keyword at least once on the ad, preferably in Headline 1. Ideally, you want to have at least 2 or 3 ads per ad group to experiment with. If you enjoyed this article, you may also like: The Ultimate Guide to Google Ads Ad Extensions How To Do Keyword Research For Google Ads How To Set Up YouTube Ads Campaign Google Ads Custom Intent Audiences

Use Google Shopping Ads to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified customers. To get started you create a feed-in Google Merchant Centre and create a campaign in Google Ads. The big benefit of Shopping ads is that you don’t need to create ads or use keywords for your products. Just create a data feed in Google Merchant Centre and start running your entire inventory, no matter how big it is.  Unlike Search Ads, if the search term is relevant to multiple products, more than one of your Shopping ads can appear on Google. This means your reach with shoppers for a single search could double or more. If you enjoyed this article, you may also like: How to Do Keyword Research with Google Keyword Planner How To Write Good Google Search Ads Google Ads Smart Bidding Uses Machine Learning How to Setup Call Tracking on Google Ads

Google Image Ads appear on the Google Display Network. The GDN contains more than 2 million high-quality websites, videos & apps. A huge variety of ad formats & sizes are available. Image or display ads can help you promote your business when people are browsing online, watching videos on YouTube, checking their Gmail, or using any apps. The Google Display Network reaches 90% of the internet users worldwide. Meet your advertising goals with Image Ads which can promote your brand, generate product awareness, increase sales & get more leads. If you enjoyed this blog, you may also like: How To Create Ad Groups In Google Ads What Are Performance Max Campaigns In Google Ads? 5 Proven Ways To Improve Google Ads Performance How To Set Up A Successful Google Ads Campaign

Online retailers can greatly take advantage of more visibility, growth & customer acquisition with Comparison Listing Ads. CLAs offer an enhanced shopping experience to online shoppers. Comparison Listing Ads display products from the user’s search terms. The searcher can then look through the product suggestions and make their choice. The Comparison Listing Ads won’t compete with the Shopping Ads and will appear in a separate auction. Each ad will display your name & logo as well as your product text and a call to action.

Google Mobile Ads lets you reach your customer on the go with the text. Image, app & video ads. The devices which show the ads are smartphones, tablets & wearables. Here are some best practices for Mobile Ads: Create ad text that appeals to users across different devices. Elevate your mobile ads with ad extensions. Deliver great mobile site & app experiences. Make phone numbers clickable on your website. Set bids that drive profitable mobile traffic. If you enjoyed this blog, you may also like: When Do Google Ads Extension Show Up? Google Ads Lead Form Extension Google Ads Callout Extension Google Ads Optimization Best Practices

Google Hotel Ads lets you set bids and compete for ads displayed alongside hotel search results on Google Search & Google Maps. Hotel Ads show the price & availability of rooms. Because hotel prices change quite frequently, it is highly recommended you work with a third-party integrator to integrate Google Hotel Ads. Third-party integrators provide your hotel prices & availability to Google Ad. The setup requirements are a bit technical to integrate with. So you will need an authorized integration provider to help you set up & manage your campaigns. If you enjoyed this article, you may also like: Google Ads Keyword Match Types Broad Match Modifier Explained Keyword Research With Ubersuggest Keyword Tool How To Use Negative Keywords In Google Ads