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Google Ads Callout Extensions improves your Google Ads campaigns performance. Use Callout Extensions to add more information and value to your Google Ads. Grow your business with these tips and advanced settings. A quick straightforward and simple guide on how to add callout extensions to your Google Ads campaign. Step 1:  Go to your Google Ads dashboard Step 2:  Select your Google Ads campaign Step 3:  Click on “Ads & Extensions” and click on ‘Extensions’ Step 4:  Click on the blue plus (+) sign button Step 5:  Select “Callout Extension” Step 6:  Choose where you want your callout extension to go: Account-level Campaign level Ad group level Step 7:  Fill out each 20 Callout texts. Step 8:  Click ‘Save’ That’s it. Using callout extensions are the best Google Ads practice. We highly recommend using them.  Did You Enjoy This Blog Post? I hope you enjoyed this b...

To achieve the best results from Google Ads, you need to do a lot of testing. Learn from the test results and optimize your campaigns to increase conversions or ROI. When running a test, it does not mean you are wasting your budget, in fact, you are buying this data from Google Ads to take your campaigns to the next level. Most advertisers feel that testing is a waste of time & money and they give up far too quickly. Without testing, it is pretty impossible to run a profitable campaign and get great results for you or your clients. If you enjoyed this article, you may also like: Why You Should Link Google Ads with Google Analytics Google Ads Extensions Explained How To Create Sales Funnel Google Ads Editor Workflow Hacks How To Write The Best Google Ads

What’s better to use Maximize Conversions or Target CPA bidding strategy? In this video, we take deep dive into two of the most frequently used bidding strategies. The bottom line: One is not better than the other. Both have different ways of bidding. Maximize Conversions  Maximize Conversions is great at using machine learning and algorithms to pinpoint what a conversion is and who to target them at. If you’re just starting out with Google Ads, use maximize conversions and leave it to Google to go and fetch those conversions for you. We suggest you have at least 30 or 40 conversions before switching from Maximize Conversions to Target CPA. Target CPA Target CPA is where you are telling Google I only want to pay X amount for a conversion and then Google is going to bid accordingly into or in front of a person whole they think is likely to convert. Google knows our search history so it knows if you’re going to convert or not. Did You Enjoy This Blog Pos...

Google Display and Google Search are two completely different networks. You shouldn’t be running the same campaign on both of them together, as the metrics are completely different from one another. The main difference between Google Search Ads and Display Ads is that search ads “pull” you into the advertising whilst display ads “push” you to go see the ads. We suggest that you run Google Search Ads and Display Ads as two separate campaigns.  Google Search Ads  Google Search Ads is when somebody goes on Google and searches for something. Paid search advertising is one of the most popular forms and brands pay to have their ads displayed above and below organic search engine results using certain keywords in Google Ads. Google search Ads have three different parts, a headline, display URL, and description text. All of these are designed to make customers click through to their website.  Google Display Ads  Google Display Ads are the advertisements ...

Google Ads and Google AdSense are two separate platforms offered by Google that are completely different from each other. In the below video, we’ll take a look at the differences between the two platforms. The main difference between these two Google platforms is who they’re designed for. Google Ads are for advertisers and businesses, compared to Google AdSense which is for publishers or website owners. Google Ads enables marketers and businesses to advertise their products or brands on Google’s networks, for example, the search page. Google AdSense, on the other hand, enables publishers to reserve space for Google Ads placements on their website, for example, text, video, or images. For example:  Google AdSense is when blogs and websites monetize their content. When somebody clicks on the ads shown, the advertiser, which could be anything from clothing brands to food stores, will get charged by Google Ads. The website that is showing the ad will also get a percent...

When starting with a  Google Ads campaign , you probably have a lot of questions surrounding the budget. What should I budget? How much should I budget? How much are you prepared to lose in the first place? First, you need to understand the Google Ads market and what’s happening within it, which keywords are ranking, etc. When you first start with a Google Ads campaign with zero data, you need something to work with so you buy that data and intelligence from Google. To see if the keywords are correct and if the ad is sending the right message to your users and audience. Once all those variables come together and you can physically see where you’re going forward within the campaign, you will be seeing a profitable ROI. As a business or a brand, you might feel like after 30 days of trying with Google Ads you don’t see it becoming profitable. However, it’s after 30 to 45 days, you see a difference in your ad campaign, after all the testing and making sure your keywords are co...

Are you planning to run a  Google Ads campaign  for your restaurant? Here are some of the pro tips to help you increase new customer leads and increase repeat visits. Yes, 100%. Your brand and business will benefit from using Google Ads. If you’re a local business wanting to use Google Ads, we suggest building your brand first and then start a Google Ads campaign. How to Build Your Brand You want the local residents to know who you are and what your brand is about. The way to build up your brand is through  search campaigns ,  remarketing campaigns ,  display campaigns , and  video campaigns . Display campaigns and video campaigns are probably the most important ones out of the bunch because it’s not intent-based, not disrupting somebody’s online surfing or searching. When your ads pop up during a video or before a video, the audience in the local vicinity and area will get to know your brand and business. Once the users know your brand an...

Which is better: SEO or Google Ads? Learn the difference between SEO and Google Ads and decide which is right for your business. Google Ads Google Ads are paid ads. When you create an ad campaign you pay for a budget and when someone clicks on the ad. Google Ads are mostly present at the top of the Google search page and will have ads within their text. Companies will pay an amount if their ad is clicked on the Google search page. SEO SEO is the organic way to get ranked higher on the Google search page. Using SEO and the right keywords will boost your website up the ranks of the search page. Ranking on the first page of Google is very difficult so even though you don’t pay for clicks, you have to work to improve SEO to rank on the first page. Another useful way of ranking on the Google search page is to produce YouTube videos and include them in your SEO and Google Ads campaign. Google will show up to four different YouTube videos on page one and it is free traffic fo...

Can you create multiple Google Ads account? The straightforward, simple answer is yes. You can have and create multiple Google Ads accounts. However, if you are using those multiple Google Ads accounts for the same website or landing page, you will more than likely be asked to stop doing so. This is because Google Ads does not allow the same website to advertise on the search page more than once at a time. You will never see two ads from the same company or landing page on a Google search page. So, if you are using multiple Google Ads accounts for the same website or landing page, you are going against Google Ads policies for having an unfair advantage when it comes to advertising your brand, company, and products. What Google will let you do when it comes to having multiple Google Ads accounts is keeping them separate? Meaning that from the multiple accounts, they’re different businesses or different websites. You may have different locations for the accounts, perhaps...

If you are an e-commerce business or website, Google Shopping Ads are one of the best ways to promote your products. When you search for a product on Google, for example, a new TV or smartphone. You’re greeted with a number of ads at the top of the Google search page;  text ads  and  shopping ads . Text ads are those with text and a link to the website and shopping ads are the handy pictured icons at the top of the search page. If you hover your cursor over the shopping ad, it will give you more information about that product. For example,  how big the TV screen is or if it’s LED etc. The shopping ads will also contain a price for that product, which website it’s coming from, and if the product has any reviews. So, as a customer, you’re getting a first-hand look at the product, even before clicking through to the website. Google Shopping Ads work wonderfully well if your pricing for your products is competitive because users will look on Google and see t...

Google Ads Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other competitors and advertisers. It is measured between 1 and 10, 1 being the lowest possible score, and the Quality Score is only measured at the keyword level. A higher Quality Score means that your advertisements and landing pages are more useful and relevant to a customer searching for your specific keywords, compared to other competitors.  Remember:  Your Google Ads Quality Score isn’t a KPI (Key Performance Indicator) and shouldn’t be optimized with the rest of your data. Also, your Quality Score isn’t input in the ad auction, it’s simply a diagnostic tool to identify how ads shown for certain keywords affect the user experience. How is Quality Score calculated? Expected click-through rate (CTR)  – The likelihood that your ad will be clicked when shown to the audience. Ad relevance  – How relevant is the ad to your audience and does ...

Unfortunately due to Google’s policies, terms, and conditions you cannot and should never use affiliate links. Your Google Ads account will have to be suspended due to a breach of policies. However, there is a way to do affiliate marketing. You will need to have a ‘bridge page’ between the ad and the offer page. For example:  Let’s look at Mailchimp, a big email marketing company. Firstly, you sign up for the affiliate program, as many marketing companies do. You would then get a link for your affiliate marketing. You would make a blog or a landing page and then offer something of value to the audience. So when they are searching for Mailchimp, your ad pops up. It could be any type of ad, it is a text ad, display ad, or video ad. Your blog will be full of content of information and value to the audience and within that landing page, you can add a call-to-action (CTA) for the audience to go through your landing page and sign up to Mailchimp. Remember:  To put full disclosure th...

Remarketing can be done on display ads but also video ads as well. When you’re targeting your ads towards a certain audience, you want to make sure you get the right demographic. The first audience you should target is Website Visitors.  These are people who have been to your website but have not been converted. However, you can convert them into customers but targeting ads directly for them.  You can also follow up with visitors who have been converted but not taken up an upsell from your website. For example,  You might launch a webinar where you opt-in to join. The call to action is to book an appointment on the calendar. If the audience hasn’t done that, you can then follow up with ads. The second audience you should target is Video Viewers. It can be one of the biggest audiences for brands and companies, where you can leverage the power of video and YouTube to target ads. For example:  You upload videos onto your website or YouTube regularly. Those ...