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Google has published a list of local ads solutions to help retailers with their back-to-school shopping ads both for in-store and online shoppers. Get your local inventory online .  Google suggests using Pointy, a hardware device that attaches onto a point-of-sale barcode scanner to bring up its title, image, and description to add it to Surfaces Across Google. Local Inventory Ads .  Brands and retailers can bring their brick-and-mortar shops online with these. Local inventory ads also allow shops to indicate whether products are available for immediate pick-up or pick-up later. If you enjoyed this article, you may also like: Why You Should Link Google Ads with Google Analytics Google Ads Extensions Explained How To Create Sales Funnel Google Ads Editor Workflow Hacks How To Write The Best Google Ads

This new update will allow advertisers to use the Google Ads Editor to manage their Hotel Ads, YouTube audio ads, and lead form extensions. The update allows advertisers to use the Google Ads Editor to select and download specific parts of their campaigns. This will also allow advertisers that use lead forms or run Hotel and/or YouTube audio ads in the web interface version the chance to manage these offline, making it easier for them. If you liked this article, you may also like: Google Ads Editor Tips (Part 1) Google Ads Editor Tips (Part 2) Google Ads Editor Features Google Ads Offline Conversion Tracking

The involvement of YouTube and Display Ads lets advertisers better understand each channel’s incorporation into the buyer's journey.  Attribution is an issue for most search marketers and continues to be forgotten about as more of the web is focused on privacy. The ability to mold your attribution campaigns through YouTube and Display ads will help marketers determine which channels to invest in. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads Dynamic Search Ads Best Practices How To Optimize Your Landing Page

Google Ads will be increasing and expanding their safeguards to prevent age-sensitive ad categories, based on age, gender, and interests from being shown to teens. Due to virtual school and more school children being at home to study, they’re online more than ever. This influx in traffic means that children’s data usage is at risk more than ever. These are some of the policies that Google is changing; adjusting product experience for youths, advertising changes, and letting those under 18 remove images from search. If you enjoyed this article, you may also enjoy: Google Ads Bid Strategy Report Google Ads Combined Audience Google Display Network Targeting Google Display Network Explained

  Google Ads negative keywords are a super important part of your Google Ads experience and knowing how to use them within your  Google Ads campaign  is equally important. In this blog post, we will be going through a simple guide on what negative keywords are, how they work within Google Ads, and some helpful tips you might use when putting negative keywords into your campaign. What Are Negative Keywords? Negative keywords allow you to exclude different search terms from your Google Ads campaigns and help you to focus on only the keywords that matter to your business and your customers. Your ads aren’t going to be shown to anyone who is searching those negative keywords or phrases. So for example, if you add “free” as one of your chosen negative keywords within your campaign or ad group, Google Ads will not show your ad for any search that contains the word “free”. On the display network, your ad is less likely to show up on a website when your chosen negative keywords m...

Ad extensions expand your ads and increase CTR, ad rank, quality score, and decrease spending while increasing conversions. Let’s learn a little more about each Google Ads ad extension type in this video. The main Ad Extensions within Google Ads are: Sitelink Extensions Adds additional links under the main copy of text within an ad. These links go straight to other pages on your website that you want customers to visit. Callout Extensions Callout Extension is short bits of text describing the most interesting and valuable qualities of your business or whatever you are promoting. Structured Snippet Extensions Structured Snippet Extensions zoom in on specific bits of information that you think will be valuable to your customer and will attract their attention to the ad and your brand. Image Extensions Allows businesses to upload relevant visuals to complement and add to their already existing text ad. Call Extensions If your bu...

If you’re starting to hear about responsive search ads more and more, it is because Google automatically defaults them when you want to create a new ad. But don’t worry, you can still set up expanded text ads too.  So, how do I set up a Responsive search ad? Step 1:  Find the campaigns tab in the Google Ads Interface. Step 2:  Select your ad group from the list provided Step 3:  Find the Ads & Extensions tab Step 4:  Click on the blue + sign on the left and click on Responsive search ad Step 5:  Having your ad strength above Good or Excellent is what you need to rank on Google. If it’s below Good, you may need to rewrite your headlines to make them more keyword-friendly. Make sure you don’t overuse keywords in every headline and don’t use all the characters provided for each headline. Having a variety of headline characters will be best for them to be used on Google. Did You Enjoy This Blog Post? I ho...

So you want to duplicate a campaign in Google Ads? No problem, you’ve come to the right place. It’s a very simple and straightforward process if you follow our steps. Firstly before you start, there are two ways of duplicating a campaign; The first way is through the actual Google Ads Interface, the second is through the Google Ads Editor.  The Google Ads Editor is a free tool by Google, in which it turbocharges your workflow. Without the Google Ads Editor, it would be difficult to manage your own accounts and client accounts successfully.  The Google Ads Interface (Google Ads Web Version) Step 1:  Find the campaigns tab in the Google Ads Interface. Step 2:  Check the box of which campaign you want to copy. Step 3:  Find the Edit tab and click Copy and then Paste. Depending on how fast the Google servers are, will depend on how quick it copies. Step 4:  If you have a fairly large campaign, it may take 3 to 4 minu...

Lead form extensions are a great addition to your Google Ads campaign , and you can benefit from their services right away. If you’re looking for a quick and simple user guide on lead form extensions, look no further, we have you covered. In this blog post, we will be explaining what lead form extensions are, their benefits and how they work within your Google Ads campaign. What are lead form extensions? Lead form extensions are a variety of Google Ads extensions that allow you to immediately capture customer user information when they search for your business or products. They generate leads by letting your customers submit their information directly into a form from your ad. Lead form extensions were created to replace the need for directing potential customers to a post-click page to eventually convert. What are the benefits of lead form extensions? There are a number of benefits when it comes to lead form extensions within your Google Ads campaign: They can produce and generate le...

Choosing the right Google Ads bid strategy is critical for achieving your marketing goals. Here’s a little video on how each strategy work and what are the pros and cons for each. Bid Strategies are often tailored to different types of campaigns within Google Ads. Depending on which networks your campaign is targeting, and whether you want to focus on; click, impressions, conversion, or views. Consider Your Goals Like we said before, each bidding strategy is suited for the  different types of campaigns  and advertising goals. There are five basic types of goals that go alongside your current campaign settings. Customers taking direct action to your site Generating traffic to your site Increasing brand awareness Running video ads and increasing views and interactions with your ads Running video ads and increasing product or brand consideration Focus On Conversions with Smart Bidding Smart bidding  can do all the heavy lifting and guesswork instead of y...