SF Digital Studios

The type of Google Ads you can run depends on the kind of business you have if it's for lead generation or for eCommerce. So the types of ads are search, display, video, Performance Max, and shopping. These are the main four campaigns that you can run on Google Ads. Dependent on your budget and the goals of your campaigns, you pick and select the type of campaigns you want to run on Google Ads. For more tips and advice like this, follow or subscribe. If you enjoyed this article, you may also like: 8 Costly Google Display Network (GDN) Mistakes How to Do Keyword Research with Google Keyword Planner How To Write Good Google Search Ads Google Ads Smart Bidding Uses Machine Learning

Discover the top 3 tips for A/B split testing your landing page. Learn how to achieve accurate results by trying one variable at a time, setting clear goals, and running the test for a sufficient time. Test one variable at a time: To get accurate results, only change one variable per test. This could be the headline, the CTA, or the image. If you change too many variables at once, it will be difficult to know which one had the biggest impact on the results. Set a clear goal: Before starting your A/B test, define what you want to achieve. This could be to increase conversions, reduce bounce rates, or increase time on the page. By setting a clear goal, you can focus your efforts and ensure that your test is effective. Run the test for a sufficient length of time: Running your test for long enough is important to ensure that you get accurate results. Make sure you run the test for at least one week, or until you have received a sufficient number of visits to each version of t...

Increase conversions on your landing page with these top 4 tips. Simplify your layout, highlight your unique selling proposition, use compelling calls-to-action, and optimize for mobile. Watch the video for more insights. Top 4 tips to increase conversions on the landing page Keep it simple: A cluttered or confusing landing page can turn visitors away. Make sure your page has a clear message and a simple layout that is easy to navigate. Focus on your unique selling proposition (USP): What makes your product or service different from your competitors? Highlight your USP on your landing page and make sure it's the first thing visitors see. Use clear and compelling calls to action: Your CTA should be prominently displayed and encourage visitors to take action. Use action-oriented language and make sure your CTA stands out from the rest of the page. Optimize for mobile: More and more people are accessing the internet on their mobile devices. Make sure your landing page is mobi...

Rules-based attribution models assign predetermined value to each advertising touchpoint but lack the flexibility to adapt to evolving consumer journeys. To address this issue, Google Ads and Google Analytics 4 made data-driven attribution the default model, leveraging Google AI to understand each touchpoint's impact on conversion. When combined with auto-bidding, data-driven attribution improves performance, resulting in it being the most used attribution model for automated bidding in Google Ads. This has led to a decrease in the overall use of rules-based models, with less than 3% of Google Ads web conversions attributed to using first click, linear, time decay, or position-based models. For these reasons, these attribution models are going away during the summer of 2023. If you enjoyed this blog, you may also like: What Data Should You Need To See While Optimising Google Ads? Benefits Of Linking Google Ads With Google Analytics What To Do With The Goog...

Discover the power of Google Ads scripts and GPT for your PPC campaigns. Boost efficiency with customizable, scalable, and free tools. Unleash the potential of GPT to take your campaigns to new heights. Using the right tools is key to managing efficient PPC campaigns. Google Ads scripts have long been a favorite because they are customizable, scalable, and free. But now, there's a new tool on the scene - GPT. Could generative AI be combined with Google Ads scripts? That was the question I set out to answer and the result is my first Google Ads script that uses GPT. The script identifies opportunities for responsive search ads (RSAs) and uses GPT to generate additional creative assets to capitalize on the opportunity. RSAs are a type of ad format that allows multiple headlines and descriptions for a single ad. Google uses machine learning to test different combinations, improving ad relevance and performance. We found that RSAs drive 4X the impressions of expanded text ads,...

Discover Ads' new features drive business growth by capturing engaged audiences on platforms like YouTube, Discover, and Gmail. Boost your brand's visibility with product feeds, data-driven reporting, and Conversion Lift experiments for optimal performance. Today's consumers are spending time shopping across various online touchpoints. Over 50% of them use platforms like YouTube, Discover, and Gmail when researching products or brands, often taking action soon after discovering something new. This presents a great opportunity for advertisers to capture audiences in these critical moments. That's why Google Ads has announced new improvements to Discovery ads that will help your brand stand out on the most engaging ad surfaces. These improvements include the ability to spark audience interest with product feeds, turn data into results with product-level reporting and data-driven attribution, and measure incremental impact with Conversion Lift experiments. By util...

What bid strategy should one start with to build conversions before migrating to a conversion strategy? You had suggested that max clicks are not optimal. I'm not saying max clicks is wrong, Greg. All I'm saying is a click is a click. What you want to do is maximize conversions, first of all. So what I'm telling Google is to give me conversions at any cost. That's what I'm trying to say. Initially, your conversions will be at a higher cost or cost per conversion. But as more and more conversions start coming in, your cost is going to get reduced. You will then have a better CPA, and your CPA or your ROAS is going to improve. So once I've got 50 conversions in a campaign, I will then know every day that, okay, now I'm getting a lead for $10. I can now set my target CPA as $10 or $15 or $20 if I want to be a bit more aggressive, and then slowly reduce it. What I don't want to do is reduce it so much, and that is a tendency that I've seen a lot of ...