SF Digital Studios

If you’re running Google Ads, you’ve probably come across  Smart Bidding strategies . These strategies use machine learning to help you get the most out of your ad budget by adjusting bids in real time. Among these, value-based Smart Bidding strategies are all about maximising the value you get from your conversions. But what exactly are the two types of value-based Smart Bidding strategies? Let’s break them down in simple terms. 1. Maximise Conversion Value The first strategy is  Maximise Conversion Value . This strategy focuses on driving the highest possible total value from your conversions, such as sales or leads. Instead of just aiming for the highest number of conversions, it considers the actual worth of each conversion. For example, if you’re running an online store, some products may have higher profit margins than others. With this strategy, Google Ads will automatically prioritise bids for conversions that are likely to bring in more value, ensuring that y...

If you’re managing  Google Ads campaigns , you’ve probably come across the option to “opt-in” to automatically apply recommendations. But is it worth it? Let’s explore three key benefits of opting in, and how it can make your life easier without the need for extra budget. 1. No Extra Budget Required One of the biggest concerns when making changes to ad campaigns is cost. But when you opt-in to  automatically apply recommendations , you don’t have to worry about spending more money. These adjustments are focused on improving the efficiency of your campaign (depending on your campaign goals), so your existing budget gets used more effectively. Essentially, you’re making improvements without increasing your ad spend – a win for both performance and your wallet. 2. Better Campaign Performance Automatically applying recommendations is designed to enhance how your ads perform. By implementing Google’s suggestions, you can stay ahead of the competition and ensure...

As a marketer, optimising your campaigns is crucial for achieving better results and maximising your budget. One powerful tool for doing this is  Google Ads’ optimisation score . But how exactly can it help marketers succeed? Let’s break it down into two key ways: 1. Prioritising Campaign Improvements The optimisation score acts as a guide by showing which campaigns need your attention the most. With so many campaigns running at the same time, it’s easy to feel overwhelmed, not knowing where to start. The optimisation score solves this problem by highlighting the areas that can bring the most significant improvements. For example, if one of your campaigns has a low optimisation score, it’s a clear sign that it needs adjustments. By focusing on these lower-scoring campaigns first, you can make changes where they matter most, improving performance and ensuring you get the most out of your budget. This prioritisation saves you time and effort by directing your attention t...

When you’re running Google Ads, using  broad match keywords  can help you reach a larger audience. But, just setting broad match keywords isn’t enough – you need to know how to make the most of them. In this post, I’ll explain three simple yet effective best practices that can help you expand your reach while keeping your campaigns under control. 1. Organise Ad Groups Around a Common Theme The first thing you need to do is make sure your ad groups are well-organised. Every ad group should be centered around a common theme. For example, if you’re running ads for a shoe store, create separate ad groups for categories like “running shoes,” “formal shoes,” or “sandals.” Why is this important? When your ad groups are tightly themed, Google’s algorithm will better understand the context of your ads. This can result in better targeting, more relevant clicks, and a broader reach – all while keeping your ads focused. 2. Use Brand Restrictions for Branded Campaigns ...

When running  Search ads  on Google, understanding how broad match works can make a big difference in getting your ads in front of the right audience. Broad match is a type of keyword match that gives Google Ads the flexibility to show your ads to a wide range of relevant searches, even if they don’t exactly match the keywords you’re targeting. But how does it do this? Broad match uses three important signals:  language ,  geographic location , and  Smart Bidding . 1. Language Google’s broad match feature considers the language your audience speaks. For example, if you’re targeting people who speak English, broad match will help match your ads with searches done in English, even if the exact search term isn’t an exact match. This is great for advertisers who want to ensure that their ads appear for users searching in the language they prefer. 2. Geographic Location The second signal broad match uses is geographic location. Google takes i...

When managing a  Google Ads account , one way to boost the performance of your ads is by using automated assets. These are ad components that Google creates automatically based on the content of your ads, landing pages, and other available information. Two asset types that can be served as automated assets at the account level are  dynamic callouts  and  dynamic sitelinks . What Are Dynamic Callouts? Dynamic callouts  are short text snippets highlighting specific features or benefits of your product or service. For example, if you’re offering free shipping, a dynamic callout might automatically display this in your ad to encourage users to click. Instead of manually creating these callouts, Google can generate them based on their relevance to your business, saving you time and ensuring your ads are always updated with the latest offerings. What Are Dynamic Sitelinks? Dynamic sitelinks  are additional links under your main ad, direct...

AWSummit  is one of the largest European events for affiliate marketers, digital companies, monetisation platforms, entrepreneurs, content creators, and social media specialists. This year it was scheduled for September 2024. Three packed days with invaluable insights and affiliate marketing opportunities. I had the privilege of being on the ads panel alongside some esteemed marketers, including Raanan Rosenbaum, Michal Sledziowski, Sasha Vitez, and Francois Beaudrys. What AWSummit Offers As a multi-vertical hub, AWSummit brings professionals from various industries to exchange ideas, share knowledge, and foster lasting business relationships. Whether you want to explore new avenues in affiliate marketing, expand your digital footprint, or tap into innovative monetization strategies, AWSummit is the place to be. Attendees will experience: Keynote Speeches:  Hear from industry leaders about the latest trends and strategies shaping the digital w...

AI-powered tools have transformed the world of digital marketing, especially when it comes to running effective search ads. These tools make it easier for marketers to reach their audience, optimise campaigns, and achieve business goals. If you’re a marketer, you can accomplish a lot by using a few key AI-powered features, like  broad match, Smart Bidding, and Responsive Search Ads.  Let’s break down how you can use these features together to get the best results. 1. Use Broad Match for Better Reach Broad match allows your ads to show for searches that are similar or related to your keywords, even if they don’t exactly match. This can help you reach more people who might be interested in your product or service, without having to manually list every possible keyword. For example, if you’re selling fitness equipment, using a broad match on “home gym” might also show your ads to users searching for terms like “workout gear” or “exercise machines.” This expanded ...

Marketers using platforms like Google Ads often encounter various recommendations aimed at improving their campaigns. But how can they know if these suggestions are worth implementing? One key indicator is the optimisation score. This score reflects how well your account is set up to perform, and recommendations can directly impact it. Each recommendation provides insight into its potential effect on your optimisation score , displayed as a percentage increase. For example, a suggestion might indicate that applying it will boost your score by 5%. This makes it easy for marketers to gauge which changes will have the biggest impact. By analysing these percentage values, marketers can decide which recommendations to prioritise. For instance, if a recommendation offers a 10% boost, it’s likely to be more significant than one offering a 2% increase. In conclusion, predicting the impact of  applying recommendations  is simple: each suggestion comes with a percentage...

Artificial intelligence (AI) is transforming the way marketers approach online advertising. When it comes to search ads, AI-powered tools can greatly enhance campaign performance by automating key processes and helping advertisers reach the right audience more effectively. But how exactly can marketers leverage AI-powered search ads to meet their business goals? Let’s explore how using  Broad Match, Smart Bidding, and Responsive Search Ads  together can create a winning strategy. 1. Broad Match: Expanding Your Reach Broad match  is a powerful AI-driven feature that allows ads to appear for searches related to the keywords, even if the search term isn’t an exact match. This helps marketers cast a wider net and reach a broader audience. For example, if you’re running an ad for “luxury shoes,” a broad match might show your ad to someone searching for “premium leather footwear.” While the exact terms differ, AI understands the intent behind the search. This c...

In today’s fast-paced digital marketing world, staying competitive can be challenging. As marketers, finding the right balance between reaching the right audience and bidding the correct amount can be tricky. That’s where tools like  Smart Bidding and Broad Match  come in handy. They can work together to improve your campaign’s performance by targeting the right users at the right time. Let’s break down how this works and how it can help your business. What is Broad Match? A broad match is a keyword-matching option that allows your ads to show up for a wider range of searches related to your keywords. Instead of just targeting the exact keywords you choose, broad match also shows your ad for searches that are similar, but not exactly the same as your keywords. For example, if your broad match keyword is “running shoes,” your ad might show up for searches like “best sneakers for jogging” or “shoes for runners.” What is Smart Bidding? Smart Bidding is a ...

In today’s fast-evolving digital advertising world, staying ahead of the competition requires constant learning and adaptation. Google and YouTube Ads have seen significant changes in 2024, particularly with the integration of AI-driven tools and automated bidding systems. This blog summarises expert insights from a recent webinar hosted by  Maxweb . Here, we explore key takeaways on Google and YouTube Ads, including the latest strategies, trends, and optimisation techniques. The Big Change: Automated Bidding in 2024 One of the most significant changes to Google Ads this year is the advancement of AI and automated bidding. The evolution of  Google’s automated bidding system  allows advertisers to optimise campaigns based on real-time data. Automated bidding helps advertisers make better decisions, much like a GPS reroutes you based on traffic conditions. However, it’s important to note that while AI can significantly enhance ad results, it requires proper setup and o...