SF Digital Studios

When you’re building a  creative business , one of the most important aspects of success is mastering client relationships. It’s not just about landing big wins with major clients—it’s about fostering long-term growth and maintaining relationships that evolve. Whether you’re doing photography, content creation, or email marketing, knowing how to balance those big wins with ongoing client growth can determine your business’s stability and success. Embrace Change and Keep Showing Value One of the most challenging aspects of working with clients, especially in larger organisations, is when decision-makers move on. This can change how your work is viewed and how relationships evolve. But instead of seeing this as a setback, use it as an opportunity. Always show your clients the value you bring to the table. For example, if you worked with a company last year on a project, such as creating headshots for their team, reach out again. Maybe new employees have joined, or some emplo...

Remarketing is a powerful tool in digital advertising, allowing businesses to reconnect with potential customers who have already shown interest in their products or services. Google Display Ads offers two key types of remarketing that can help influence customer consideration:  Dynamic Remarketing  and  Standard Remarketing . Both options are valuable in different ways, depending on your advertising goals. 1. Dynamic Remarketing Dynamic remarketing takes remarketing to the next level by showing customised ads based on the specific products or services that visitors have previously viewed on your website. For example, if someone visits a clothing store online and looks at a pair of shoes, dynamic remarketing will allow you to show them an ad with that exact pair of shoes, or similar items, as they browse other websites in the  Google Display Network . This highly personalised approach makes it easier to re-engage potential customers and encourage the...

Choosing the right bidding strategy for your campaign can be the difference between success and wasted budget. With so many options available, it’s important to understand the key factors that will help you make an informed decision. Here’s a simple guide to help you choose the right bidding strategy for your next campaign. 1. Understand Your Campaign Goals Before you dive into  bidding strategies , it’s essential to clearly define your campaign goals. Are you looking to drive more website traffic? Or is your focus on conversions, such as sales or lead generation? Different bidding strategies are tailored to different goals. For Traffic : A strategy like cost-per-click (CPC) could work well, as it focuses on getting people to click through to your site. For Conversions : If your goal is to drive sales or leads, consider using cost-per-acquisition (CPA) bidding, which optimises actions rather than just clicks. 2. Performance and Auction Dynamics One of the...

When it comes to influencing consideration during a customer’s decision-making process, choosing the right targeting option can make all the difference. With so many options available in digital advertising, it can be overwhelming to figure out which one will be most effective. However, if your goal is to engage users who are already showing interest in products or services similar to yours,  Custom Intent  targeting is often the best choice. What is Custom Intent Targeting? Custom Intent targeting  allows you to reach people who are actively searching for specific products or services. This option uses data from users’ recent browsing activity, search behaviour, and online interactions to target ads to individuals who are already considering a purchase in your category. For example, if you sell running shoes, Custom Intent will help you target people who have recently searched for running shoes, read reviews, or visited other sports apparel websites. These indiv...

When it comes to marketing, the approach you take can differ significantly depending on whether you are targeting Business-to-Business (B2B) or Business-to-Consumer (B2C) audiences. The way you shape and manage your “avatar” – or  ideal customer profile  – is one of the key differences that will determine the success of your strategy. In this blog post, we’ll explore how to adapt your avatar for each of these audiences and why it’s so important to evolve as your business grows. Understanding the B2B vs B2C Difference B2C (Business to Consumer)  marketing targets individuals. Here, you’re often trying to solve a personal problem, cater to an individual’s needs, or satisfy a consumer’s immediate desires. This typically involves clear messaging and a direct approach because you’re dealing with a singular decision-maker. On the other hand,  B2B (Business to Business)  marketing targets businesses and organisations. In this case, your avatar is more complex ...

In the world of digital advertising, ads need to be flexible and adaptable to different screens and spaces. After all, websites and apps come in all shapes and sizes, and advertisers need to ensure their content displays correctly no matter where it appears. Which display ad format automatically adjusts to available ad space? The answer is  Responsive Display Ads . What Are Responsive Display Ads? Responsive Display Ads  (RDA) are a type of ad format offered by Google Ads that can adjust automatically to fit the size of any available ad space. This means that whether your ad is being shown on a desktop or mobile device, it will resize itself to ensure it looks great and delivers your message effectively. These ads can include images, headlines, logos, and descriptions. When an advertiser uploads assets (like images or text), Google’s algorithms take care of the rest, adjusting the ad to fit the specific ad space on a webpage or app. The result? A seamless, use...

Google Display ads have become an essential tool for advertisers looking to expand their reach and grow their marketing results. The platform is built on a system that uses a wide range of signals to place ads in front of the most relevant audience. But how exactly does this work, and how can advertisers take advantage of it? At its core,  Google Display ads  work by leveraging Google’s massive network of websites, apps, and videos, making it possible for advertisers to target users across the web. Google gathers valuable signals such as user behaviour, interests, and demographics, and uses this data to display ads in the most relevant contexts. This means that ads are shown to people who are more likely to be interested in the products or services being offered. The display network itself includes millions of sites, so advertisers can reach users at various stages of their buying journey. For example, someone browsing a blog about travel might see an ad for luggage or a ...

When it comes to  identifying your ideal customer avatar (ICA) , a common mistake is assuming that you know who they are based on gut feeling. But knowing your ideal customer isn’t just about liking them or having a friendly rapport—it’s about understanding who truly brings value and revenue to your business. Grading Your Ideal Customer One of the best ways to find your true ICA is to fill out a customer profile sheet, using an objective grading system. It may sound a bit clinical, but it’s incredibly effective. Grading each customer and assigning them a score out of 10 can bring clarity. You might believe you know who your best customers are, but when you quantify it, you may discover things you didn’t realise. Here’s why it works: revenue turnover can be misleading. Yes, revenue is nice, but it’s profit that matters. We often spend time with customers who we enjoy working with, and while those relationships are important, they may not always be the most profitable. That’...

In the ever-evolving world of digital marketing, staying ahead of the competition is key. One effective tool that has made a noticeable difference for advertisers is  responsive display ads . These ads automatically adjust to different screen sizes, devices, and ad placements, helping your campaigns reach a broader audience. But what makes them so valuable? Here’s why advertisers should consider using responsive display ads. 1. Simplified Ad Creation Responsive display ads make life easier for advertisers. Instead of manually creating multiple variations of an ad to fit different formats, these ads automatically generate variations based on your input. You just need to upload your images, videos, logos, and descriptions, and the system will handle the rest. This not only saves time but ensures consistency across all your ads. 2. Reach a Larger Audience Because responsive ads adjust to different device sizes and screen types, they help ensure that your message is di...

In today’s digital marketing world, reaching the right audience effectively is crucial.  Google’s Responsive Display Ads  (RDAs) are a game-changer for marketers who want their ads to work smarter, not harder. But what makes RDAs so special? One key benefit is that they automatically create ads that fit all ad slot sizes. Why Does This Matter? Imagine you’re managing a campaign with limited resources. You might not have the time or tools to design separate ads for every placement or screen size.  RDAs  simplify this process by taking the creative assets you provide – like images, headlines, and descriptions – and combining them in different ways. This ensures that your ad looks great whether it’s on a large desktop screen or a small mobile device. Flexibility at Its Best The flexibility of RDAs allows your ads to show up across a wide range of placements on the  Google Display Network . This means your ads can reach more potential customers with...