SF Digital Studios

So what most advertisers do is, I'm gonna make this a different color is they are looking at just that first-time transaction. Now for most businesses, including ours, if we do a good job for our clients, they are going to come back. So it's a recurring income, or maybe a returning customer, right? A lot of the clients who we get for e-commerce, what they are working their ROAS on is just a one time purchase. They don't think, or they don't take into account, potentially some more purchases that the same customer is going to make if they were to come back.  So let's say, this is what we call a Customer Lifetime Value.  Now, this does not mean that until the customer dies, it means that you need to look at it for a longer period of time, how long a customer stays with you. It could be 12 months, it could be 24 months. Most businesses, 12 months is good enough on average for two years. So let's rework these numbers on the basis of a customer lifetime value of ...

My name is Uzair and in today's YouTube live stream I'm going to be talking about how to calculate your return on ad spend, which is called the ROAS.….. Alright, so ROAS is a very critical and important metric when it comes to running your Google Ads……. So when you spend $1 or £1 or whichever currency you're spending, how much are you getting back? If you are getting more than one, that means potentially your, your campaign is profitable. If you are getting less than one, then you are making a loss. But, it really depends on your funnel and how your customer lifetime value is because you may make a loss at the front end, but the backend is where the profit is... The first metric we will look at is the ‘average conversion value’... Let's keep it simple, let's say whenever somebody makes a purchase, our average order value is a hundred. Then what we are, what we want our ROAS to be, the desired ROAS. So we've got three columns here, One is for, six X, three X...

Okay, Adam, you are saying when you are tier bidding, how much more will you bid for exact versus phrase with broad modified versus broad? Is there a cost percentage to consider? Great question and I'm glad you asked that.  Exact is my golden nugget keyword. I don't want to lose out on that because if I'm selling...or I'm offering California property management and somebody has searched for...California property management, I want to show my Ads. So the most I will bid would be for exact match keywords. That's my personal opinion, others may disagree, or they may have their own ways of bidding, but for an exact match, I don't want to lose out on the keyword. And I would bid and be very aggressive. The least bids I would do would be broad because broad is going to pretty much eat up all your budget without any problems whatsoever. Unless you have got a very good negative keyword list, then it is going to really hamper your campaigns. And when I do mean by wh...

All right, now broad modified . We also call it BMM or you can call it broad modified, or modifier, whatever suits you. I quite like broad modified because it's going to give a variety of search terms and search queries, which will trigger your ads and you can then find out what people are putting in because every day I believe that about 15 to 20% of new search terms, which were never searched before in Google, because of voice, people are now talking into the devices and doing the search. So every time we talk and say something, we say it in a different way. So if you want to get a good variety of search terms to trigger your ads, then I would say broad modified is the way to go. It keeps it very controlled and tight, and it doesn't go off in a tangent and showing your ads for really ridiculous keywords. So don't forget, you need to have that plus sign in front of it. Yeah, because I know people are going to point out when they see this recording, Oh, you didn't put t...

And now we have the broad, which is just the keyword, broad is the least of my favorite keywords because Google just goes on a tangent and will show your ads on all sorts of keywords unless you want to dominate your niche and you want to show your ads for pretty much everything within that niche. Then I would go with that, but I never use a broad match for my client accounts and also for my own campaigns. I can't remember the last time I used it unless it is for call ads where I do. In fact, yes, for call ads, it's a different type of campaign setup I use. There I use broad match because it works pretty well for call ads. And negative, you have, negative keyword. Okay…., Let's start with the exact match. So let's say we go for somebody who puts in ‘football shoes’.... it will show for ‘football shoe’, it will also show for ‘football shoes’. It may also potentially, and probably will show for ‘soccer shoe’ or ‘soccer shoes’ as well. Because that is also football. G...

Here’s a really useful blog all about Google Ads Discovery Campaigns, how they work, and how to set them up. You can watch the video here from a YouTube live session. What Are Discovery Campaigns? Did you know that Discovery Campaigns can help you to reach up to 2.9 billion customers across Google feeds via YouTube Home, Watch Next, Gmail Promotions, and Discover.  Display campaigns are a great way of helping you to smash your performance goals via Google Ads. This can be achieved by a single  Google Ads campaign , using the audience and customer intent audience that uses quality visual, engaging, and inspiring content aimed at the right people that are ready and waiting to engage and discover your brand.  Benefits Google does the work for you to help you reach your ideal customer – it uses your  cost per action (CPA) bid and budget  that you would have set, so the campaign stays within your budget. All you do is set the foundation in the way of headlines, ...

In today's session, I'll be covering Google Ads, keyword match types as to what they are, which ones you need to use, and how to use them...Let's start with the ‘match types’. There are a few match types for Google Ads, depending on the goal of your campaign, you need to use them pretty wisely so that you don't end up wasting a lot of your budget and targeting the wrong match. The keyword match type will result in frustration as well as the campaign’s not performing properly for you. So what you need to do is to get started with choosing obviously your keyword list, first of all, and then allocating which match type you want to go with. So there are a few of them. The first one I'll start off with is the exact match keyword . Exact match as the name suggests is exact, but with recent changes in Google Ads exact match its not an exact match anymore. It used to be where Google will show the key, your ads for a search term, which exactly matched your keyword. But ...