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We’ve got another great video crammed full of information all about Google Ads ad groups & keyword research specifically for the life insurance niche, so you can get some real-life examples of how you can apply your Google Ads knowledge when setting up a campaign. You can also read this short article which will take you through some tips and tricks to help you get the most out of using Keyword Planner. Refining Your New Keywords  Please note, if you are planning to access  Keyword Planner , you must remember to use expert mode and NOT smart mode and also have your account set up completed along with all your  billing information  and campaign set up. If you are not quite ready to make your campaign live you can always pause your campaigns temporarily. It can be really exciting to unleash the power of Keyword Planner, as it allows you to discover new keyword ideas for your  Search campaign . As soon as you have your keyword list, the first step would be to re...

And not only that, but it also gives you some amazing results. I would set these up and run on my various client accounts and they work wonderfully well. So why dynamic search ads, not extended text ads, or responsive search ads? So as the name suggests the dynamic search ad, Google will go out, match your ads to the target audience without you having to set up any keywords. You heard me, right? You do NOT need to set up any keywords! In fact, you don't need to write long ads. All you need to do is to write the description line one, description line two, and that's it. Google will do the rest. It will put up the headlines etc, and match your message to the audience. So it's a great way to set up these campaigns and run these ads, super simple and it literally takes minutes for you to get started. The best thing which I like about the DSA ads or the dynamic search ads is every day, about 15 to 20% of new search queries have never been searched on Google before. And Goog...

Welcome to another blog post, focusing on Google Analytics and why setting up goals is so important for your business.  If you’d like to watch a video on the topic, click the link below, featuring Uzair’s YouTube ‘Ask Uzair’ Livestream session: Goals are used to measure how often your audience or users complete specific actions, which in turn can help you understand if your website or app is meeting your main objectives. A goal represents a completed activity, known as a conversion, that counts towards the success of your business, such as: Making a purchase on an eCommerce website Submitting a contact form Subscribing to a newsletter mailing list Completing a game level on a mobile gaming app We are often taken aback as to how many businesses come to us for help with their  online marketing , only to discover that no one has previously explained the importance of analytics and measuring KPIs (Key Performance Indicators) to them before – its essential to define goals so that a...

Okay, so I'm going to go to the comment box, I can see a couple of the comments. Aneesh, Hello. "I've got a client, but I've never run ads. What should I do?" Oh, God. That's a good problem to have an Aneesh, because first of all, very well done for getting a client because this is where a lot of people struggle. And if I was you, I would learn ad words first, Google ads, as it is now, I keep saying it as ad words it’s just a habit, I guess. Yeah, you’ve got to learn, you can't spend or experiment with somebody else's hard-earned cash, either get somebody to help you, and you progress your learning as you go along. But I personally would not be very comfortable just running up an account for a client with no experience in Google ads. There is a lot of work in there which needs to be done. But having said that everybody has to start from somewhere, but you've gone out and got a client, so that's really good. But you will be upfront with the...

Then I can also go by Vitality...I'm going after brand, Barclays, let's say life, so there's only one for Vitality, Barclays. Let's see how many we get, term insurance plans is a good one, mortgage life insurance that's really good. You can see how ultra-specific I'm being, when it comes to sorting out my ads and ad groups, family, life insurance, group, life insurance, that's a good one, family, life insurance group. I'm not sure what the group life insurance means, I guess it's to do with some kind of a business or something like that. I would not put in auto, auto would straight away go in my negative list, so as I'm going through these keywords, I'm also pushing for some really good negative keywords, which are going to save me a lot of money because these are not cheap, these are expensive clicks. So you want to save as much money right up front as you can for your client. Affordable life insurance is quite a good one, did we do aff...

So what we want to do is to make sure that we go after the good quality keywords and high volume keywords as well. But don't ignore the low volume, because that's where a lot of advertisers don't go after and are leaving a lot of cash on the table. So if they are not bidding after a low volume or long-tail keywords, they may be very profitable for you. I would highly recommend that you go through these very carefully. What we want to do is to group them in such a way that we separate these out, you know, the life insurance, to let's say mortgage protection, to critical illness, so these are all different keywords. Funeral insurance is different from life insurance, but I can easily, let me go back to my other sheet where I sorted these out, in fact, I'll copy these ones because I sorted them out by volume. And now I can see that if you don't do any of this life insurance, then you can put them as negative, so the first thing I would do is pet, car, bike; So...

So to go into your keyword planner, all you need to do is, you go to tools and settings and then keyword planner, and you'll come in here, you enter the keyword. So today I'm going to go after life insurance or not go after, but somebody had sent me a request to help them organize their keywords; so they wanted me to do this exercise for them. I put in the life insurance, you will see a long list of keywords in here. Now if your account is fairly new, you may not get all the actual average monthly searches, you might get something like 10 to a 100 or 100 to a 1000 or something like that. As you start to use your Google ads account, you are going to get a lot more accurate data here. My screen may look a little bit different from yours. We've got quite a few keywords in here, then on the right-hand side, they have this refined keywords in beta, so what it does is, it gives us really good ideas and how to group our keywords and how to set up our ad groups. So under this t...