SF Digital Studios

Google Ads Callout Extensions improves your Google Ads campaigns performance. Use Callout Extensions to add more information and value to your Google Ads. Grow your business with these tips and advanced settings. A quick straightforward and simple guide on how to add callout extensions to your Google Ads campaign. Step 1:  Go to your Google Ads dashboard Step 2:  Select your Google Ads campaign Step 3:  Click on “Ads & Extensions” and click on ‘Extensions’ Step 4:  Click on the blue plus (+) sign button Step 5:  Select “Callout Extension” Step 6:  Choose where you want your callout extension to go: Account-level Campaign level Ad group level Step 7:  Fill out each 20 Callout texts. Step 8:  Click ‘Save’ That’s it. Using callout extensions are the best Google Ads practice. We highly recommend using them.  Did You Enjoy This Blog Post? I hope you enjoyed this b...

To achieve the best results from Google Ads, you need to do a lot of testing. Learn from the test results and optimize your campaigns to increase conversions or ROI. When running a test, it does not mean you are wasting your budget, in fact, you are buying this data from Google Ads to take your campaigns to the next level. Most advertisers feel that testing is a waste of time & money and they give up far too quickly. Without testing, it is pretty impossible to run a profitable campaign and get great results for you or your clients. If you enjoyed this article, you may also like: Why You Should Link Google Ads with Google Analytics Google Ads Extensions Explained How To Create Sales Funnel Google Ads Editor Workflow Hacks How To Write The Best Google Ads

What’s better to use Maximize Conversions or Target CPA bidding strategy? In this video, we take deep dive into two of the most frequently used bidding strategies. The bottom line: One is not better than the other. Both have different ways of bidding. Maximize Conversions  Maximize Conversions is great at using machine learning and algorithms to pinpoint what a conversion is and who to target them at. If you’re just starting out with Google Ads, use maximize conversions and leave it to Google to go and fetch those conversions for you. We suggest you have at least 30 or 40 conversions before switching from Maximize Conversions to Target CPA. Target CPA Target CPA is where you are telling Google I only want to pay X amount for a conversion and then Google is going to bid accordingly into or in front of a person whole they think is likely to convert. Google knows our search history so it knows if you’re going to convert or not. Did You Enjoy This Blog Pos...

Google Display and Google Search are two completely different networks. You shouldn’t be running the same campaign on both of them together, as the metrics are completely different from one another. The main difference between Google Search Ads and Display Ads is that search ads “pull” you into the advertising whilst display ads “push” you to go see the ads. We suggest that you run Google Search Ads and Display Ads as two separate campaigns.  Google Search Ads  Google Search Ads is when somebody goes on Google and searches for something. Paid search advertising is one of the most popular forms and brands pay to have their ads displayed above and below organic search engine results using certain keywords in Google Ads. Google search Ads have three different parts, a headline, display URL, and description text. All of these are designed to make customers click through to their website.  Google Display Ads  Google Display Ads are the advertisements ...

Google Ads and Google AdSense are two separate platforms offered by Google that are completely different from each other. In the below video, we’ll take a look at the differences between the two platforms. The main difference between these two Google platforms is who they’re designed for. Google Ads are for advertisers and businesses, compared to Google AdSense which is for publishers or website owners. Google Ads enables marketers and businesses to advertise their products or brands on Google’s networks, for example, the search page. Google AdSense, on the other hand, enables publishers to reserve space for Google Ads placements on their website, for example, text, video, or images. For example:  Google AdSense is when blogs and websites monetize their content. When somebody clicks on the ads shown, the advertiser, which could be anything from clothing brands to food stores, will get charged by Google Ads. The website that is showing the ad will also get a percent...

When starting with a  Google Ads campaign , you probably have a lot of questions surrounding the budget. What should I budget? How much should I budget? How much are you prepared to lose in the first place? First, you need to understand the Google Ads market and what’s happening within it, which keywords are ranking, etc. When you first start with a Google Ads campaign with zero data, you need something to work with so you buy that data and intelligence from Google. To see if the keywords are correct and if the ad is sending the right message to your users and audience. Once all those variables come together and you can physically see where you’re going forward within the campaign, you will be seeing a profitable ROI. As a business or a brand, you might feel like after 30 days of trying with Google Ads you don’t see it becoming profitable. However, it’s after 30 to 45 days, you see a difference in your ad campaign, after all the testing and making sure your keywords are co...

Are you planning to run a  Google Ads campaign  for your restaurant? Here are some of the pro tips to help you increase new customer leads and increase repeat visits. Yes, 100%. Your brand and business will benefit from using Google Ads. If you’re a local business wanting to use Google Ads, we suggest building your brand first and then start a Google Ads campaign. How to Build Your Brand You want the local residents to know who you are and what your brand is about. The way to build up your brand is through  search campaigns ,  remarketing campaigns ,  display campaigns , and  video campaigns . Display campaigns and video campaigns are probably the most important ones out of the bunch because it’s not intent-based, not disrupting somebody’s online surfing or searching. When your ads pop up during a video or before a video, the audience in the local vicinity and area will get to know your brand and business. Once the users know your brand an...