SF Digital Studios

If you think digital marketing is dead, think again…Digital marketing will stay strong for the foreseeable future. And here’s why So many people are saying nowadays, digital marketing is dead. All right? Is it really? Please tell me. Make a video about this topic. I don't need to make a video about this topic because I would love to see those people who are saying these, don't they see how much work or how much time they spend online? From browsing to buying to researching, to social media, to everything, you take away the phone for one day and you will feel like, oh, my God, something is missing from my life. So I don't know of anybody, especially in the UK, who says that digital marketing is dead, to be honest with you. In fact, you can just show them the revenue Google, Facebook, TikTok, Twitter, and LinkedIn generate from the ad platform, and that will answer your question. If you enjoyed this blog, you may also like: How Can You Utilize Google Ads For Pho...

Should you include competitor keywords in your negative keyword list? Let’s look at the benefits and drawbacks of including competitor-related search terms in your negative keyword list. Should we include competitor-related search terms as negatives? What is your opinion? You try it first. If it starts to waste money, you stop it. If you feel that you are pinching your competitors’ traffic and you are getting good conversions and results, then absolutely scale it. You need to be very careful though. So, for example, a good example would be, let's say broadband. You're selling broadband and you're targeting other broadband companies as their brand term. So if I'm with company A and you are selling company B, I will click on your ad, and then I'll say, hey, I need to speak to billing or support or my broadband is down, my router is not working. So you're going to start getting all those support calls as well. So as long as you negative out all those kind of s...

What’s the fastest way to add negative keywords? Here’s how to find and add negative keywords from thousands of search terms. What is the fastest way to add negative keywords from thousands of search terms? Do you follow any steps? Like first removing the low CTR terms, then low conversion terms, then Okay, so I'm going to start one at a time. Fastest way to add negatives or anything like that? The fastest way to run Google Ads full stop is through Google Ads Editor. If you want to save your time, money, and all the hassle you get from your interface, you need to download that Google Ads Editor. It's free to work on it on your desktop and then upload it to your Google Ads. So that's the fastest way. We have steps like if a search term is getting lots of clicks and no conversions, then we will take it out. It all depends on what the goal of your campaigns is. If your goal is to get more clicks to your landing page or for top-of-the-funnel traffic, Okay, we don't car...

Watch this video to learn how to use negative keywords in Google Ads. It's an easy way to reduce the number of invalid clicks on your ads and increase your advertising campaign's efficiency. While adding negative keywords to an ad group, should we directly exclude the search terms and add them as negative keywords exact match or should we mold the search terms and add them as phrase match negative keywords? I'm not quite sure what you are asking Swift Propel but what I'm trying to understand is okay, so the easiest and simplest answer is I don't know how you set up your campaign structure and the ad group structure. So if you are running your account, Okay, I'll talk about myself or our agency, we will have an account-level negative keywords list and either a campaign or an ad group-level negative list. So if that ad group is let's say it's about iPhone, sell, buy iPhones, that ad group or that campaign is all about iPhones. So we are going to add S...

How does Google Ads work? It isn’t as tricky as you might think. Get started with Google Ads now – just watch our quick two-minute video. Many people find Google Ads difficult in general maybe or they compare them to Facebook ads. Yeah, it's different. It's completely different. So if they are comparing it, then is there a problem? My question is why people in general find it difficult. It is because it's more technical? Expensive maybe? Not funky as Facebook as it's a little more sophisticated? Or maybe some guys think it’s limited to search ads only. Would love to have your insight on this. Okay, so I'm going to go through one thing at a time because you asked three, or four questions. Why do people find Google Ads difficult? Because they don't know what they're doing. They need to learn. If you don't know how to drive a car, it will be difficult for you to drive a car. But if you know how to drive a car it will be easy for you. The same thing lik...

Want to know the secret to create a successful ad group? Watch our latest video on how to create an effective ad group that will drive conversions and maximizes your ROI. I saw your ad group videos. I want to do the best practice. Which shall I choose structure A or B or something else? All right, let's have a look. Structure A over here is okay. So those of you who are on the mobile, I'll just read your physical therapy near me, near me, nearest to me, near me, close to me, closest to me. Okay, so you created these keywords as phrases and then the exact match. All right. And then the same for other ones. Physical therapy near me. Near to my area. Okay, so you got near me ad the group, area, location, and clinic. You will find that most of this, I would say almost 80% of these keywords will never get an impression. They will be a low search volume. So you are just bloating up your account with more keywords. Google is a lot more intelligent and clever now compared to three...

Are your Google Ads not getting impressions? Let’s look at the reasons why your ads aren't getting impressions and how to identify common problems. My search ad was performing really well, but when I just changed one word in my ad copy since then, my ad stopped even showing impressions. I've updated my ad copy back to the previous one, but still no impressions. I've increased CPC too, but no impressions. Can anyone help me with it? Okay, so this is a perfect example of what not to do when your campaigns are performing really well. Don't touch it. I keep saying this, and it's very hard to resist because you get itchy fingers, Right? Oh, if I change this, then do that and it will start to perform well. If you want to experiment, an experiment in a different campaign, not in the campaign which is performing well. All you do is just keep on nudging up the budget by 10% to 15% every few days or something like that, and let it run. I'm not sure that the reason fo...