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So along with shopping ads should I run the SKAGs campaign and branding campaign as well, again, it depends on your budget and the structure of your account. SKAGs don't work anymore. I would not recommend it. But yes, you can segment those out by categories. You have one campaign for mobile phones, another one for TV, and so on. But in mobile phones that have separate ad groups, one for iPhone 7, one for iPhone 8, and so on, because the ad has to be different. I’m referring to search campaigns right now. Search text campaigns. So that's what you need to do. branding campaigns, Yes, absolutely. If there is brand traffic, it’s the lowest-hanging fruit. Always go with that. That’s the first thing. Remarketing. Don’t forget about that. So, I will run every kind of ad. If you enjoyed this blog, you may also like: How To Build A Personal Brand? How To Grow And Sustain Your Business? How To Increase Sales In A Short Time? How To Grow Your Business In A Hyper...

How does a junior Google ads advertiser land an intern interview? Keep trying, keep knocking on doors, keep emailing them. LinkedIn is a great way. And this is how you would do it. I'm let's say your potential employer. I'm always looking, not always, but when we are looking for people, first of all, I would go on LinkedIn and see my feed who is regularly updating content. Which is valuable to others. Because if you have a post on LinkedIn or YouTube, when I come across your video or your post, then I know that you know your stuff. Oh yeah, this guy knows his stuff. He's talking sense. He puts up really good information which helps others. So it's free if you haven't got anything. Instead of going out knocking on doors, LinkedIn is the best way to do it. Start networking, joining the conversations on LinkedIn with other like-minded marketers. And very soon somebody will notice you and pick you up. No problem at all. I can promise you that. But you have to d...

But I'm getting no conversions from Google Shopping ads. So then the problem could be the product, the price, the branding, and the user experience from the page. There could be a number of reasons, the photos and so on. So you got to start optimizing your website, my friend. The thing is, even if you are cheaper than Amazon, people will still go to Amazon and buy that same product. Because they trust Amazon. They trust Amazon to deliver the goods every time on time. They trust if there's a problem, they can return the goods without any hassle or problem. That is why everybody loves Amazon. That is why Amazon is number one. It's not about the price. So many people come to me and say, okay, I'm going to keep it cheaper than Amazon. Then people will wonder, why is he so cheap? There must be something wrong that nobody is selling it this cheaply. So being too cheap is also a problem and it's not the best strategy. You got to provide value and service and get them ...

tCPA or tROAS for lead gen? Going after the form fills, and then the contact center rings the user. Personally speaking for lead generation, tROAS is, if you can let Google know the actual conversion value of a lead, and it can be done through offline imports, then Google will know exactly how much each lead value is. Because if it's a tCPA, then you're going on average. You can do it two ways. One, let's say every time you get a lead, it cost you $100 and 10 conversions. That means it cost you $1000, Right? To acquire a customer. But every time somebody becomes a customer, some people may spend $2000, and some may spend $5000. So Google needs to know. So what you do is you either make an average that every lead, the value of a lead, every time you get a lead, you are potentially earning $2000 or $1500 or whatever, then you can carry on running at tCPA. If you can bring that conversion value back into Google Ads, that's the best way and the most scientific way of d...

Okay, my website and thank you page, both are on separate domains. How to set up conversion tracking for this situation I've tried every method with my conversions not showing. Thank you. So is it because payment processing is done on a separate page and can you not send them back through to your website domain page as a thank you page once they paid up? If it's lead generation, then you have overcomplicated this matter. Why do you have individual domains? First of all, I don't know. There's no reason for it. All you need to do is to have www.yourwebsite.com as your landing page and www.yourwebsite.com/thank-you. Or whatever. Same domain. That's it. But if it's an eCommerce, which I know sometimes you have to take them to a separate domain. You make the payment, but then the forwarding redirect URL should be back onto your domain name. And that's where you will be able to set up your thank you page and your pixel. Because on those third-party processing...

What’s the relationship between ad position and ad rank of a text ad? Is the same. So ad rank would be the top four. The advertiser who has got ad rank one would be the number one position, and number two would be number two. The ad rank three would be ad rank number three and four. So basically it's pretty much the same thing. So you want to be number one or two most of the time. If you enjoyed this article, you may also like: Google Ads: Geographical Targeting Google Ads Bid Strategy Report How to Link Google Ads and Google Analytics Google Ads Combined Audience

Is it possible to get conversions within a month on an eCommerce website through Google Ads? Yes, of course, we can get conversions within a matter of hours or minutes as soon as the ads are approved and you start to get send visitors to your site. Yeah, absolutely. There's no hard and fast rule that you have to wait a month. Yes, you will get the customer acquisition at a higher price initially because the campaign has not been optimized. If your ROAS you're looking at is let's say 6x initially you might get a 3x. And then as you keep on optimizing, cut out the spend expensive bids in the campaign and the audiences and you start optimizing it. Then you start to go from 3x to 4x to 5x to 6x and reach your target ROAS and then you start scaling it up. If you enjoyed this article, you may also like: Google Ads Bid Strategy Report Google Ads Display Network Campaign Setup Google Ads Combined Audience Google Ads Attribution Reports