SF Digital Studios

Okay. I believe we are live. Just give me a moment. I'll make sure everything is working fine and we should get started. Okay. Seems to be working well. Good evening everyone, my name is Uzair, and welcome to today's YouTube Livestream. It is five o'clock in the UK and every weekday at this time, I go Livestream over here to teach Google Ads, digital marketing, or other related subjects. If you are new here, the format of the sessions is fairly- very informal, I should say. You don't need to sign up or anything like that. All you do is just turn up and join the conversation, say hello. Hopefully, you will learn a few things from me and take your know-how and knowledge to the next level. What I do usually go through the presentation or some kind of workflow and then I go through any questions you may have. There is a comment box on the right-hand side of the video, on your computer screen. Please put in the questions over there as we go along and I'll revert to t...

Smart bidding is a part of automated bidding strategies that utilize machine learning to optimize ads for conversions or a conversion value in every auction; this is also known as ‘Auction-time bidding’.  In this blog, we talk about how and why you can use smart bidding as part of your campaigns. Watch our video on Smart Campaigns. Types of Bidding Strategies Target CPA Target ROAS Maximize Conversion Maximize conversion value Enhanced CPC (ECPC) – This strategy isn’t a standalone strategy, it works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Before you get started with Smart Bidding we would recommend that you are familiar with Automated Bidding first. You can read more about Automated Billing here in the  Google Support Center . In order to use Smart Bidding on your campaigns, you will need to ensure that you have a conversion tracking set up; we would recommend this anyway as ...

Google is a powerful tool for all businesses, which is why we’re passionate about helping you get the most from the biggest search engine on the market, such as the features and programs it has to offer. You can  watch this video  to learn more about how to set up Call Ads Tracking. In this blog post, we’ll provide you with an overview of Call Ads Tracking. You’ll learn what they are, what benefits they offer businesses, and how you can implement call tracking into your current strategy. So, please continue reading to learn more about this incredibly powerful and accessible technology and how it can revolutionize your company. What Is Call Ads Tracking? Call Ads Tracking is a feature by Google that allows you to gauge the impact of adverts and marketing materials that are call-only or that include call or location extensions. As a result, you can analyze how many phone calls you receive as a result of the campaign, which in turn tells you how effective adverts are regardi...

Here is my campaign. All the ad groups and keywords are all set up. The naming convention is the name of the in-market audience, which is, "I am" ...I keep it as "I am" equals to sports and fitness and the 'K' key equals to, which is the keyword equals to the step aerobics. The formula to create that is over here on your screen. On 2400 something, 2042 ad groups. What we are doing is throwing a lot of things on the wall, see what sticks and the things which are not working, we keep switching them off, but it will be 80/20. Most of these won't work, but until we don't test it, we don't know what's going to work and what's not going... All right. What I'm going to do is I'll come here, go to my columns, copy all of this... Now, this exercise or what I'm showing you today is not an in-depth tutorial on the editor. I've done those in the past, and there are a few videos on there, but just to show you how quick it is to set...

Are you interested in learning about  conversion tracking  and the benefits it can bring for your ad campaign?  This video  explains the key information that you need to know to gain the most benefits from this tool. What Is Conversion Tracking? With conversion tracking, it is possible for business owners to see exactly what happens after a user has interacted with an ad. For instance, you’ll be able to see whether they decided to purchase the product, contacted your business, or downloaded the app itself.  Any action that a customer completes which you determine to be valuable is identified as a conversion.  Why Should You Use Conversion Tracking? There are numerous benefits of conversion tracking that you should be aware of. For instance, you can see which ad groups, campaigns, and keywords can be used to boost levels of customer activity. You will also be able to more effectively understand the ROI that you are gaining from your ads and make the right ch...

Today I'm going to cover the Google display network, how to utilize this amazing channel and platform and network and how to get started, the thing with GDN as it is known, there is a lot of spammy websites and click frauds and so on, but you can reduce it a fair amount, by targeting a bit better. What I mean by that is not going broad, so just exactly the same way you don't want to go on broad match keywords on the search network, you don't want to go on the broad match on a Google display network, having said that the keywords don't work the way they work on the search network, so you can't target by phrase exact or BMM, so when I say you can't go broad match, you have to put in that broad match, I know it's a bit confusing, you have to put in the broad match, but then I will put in another layer on top of it, to narrow our targeting and this is where a fair amount of confusion comes in, as to how to do that and how you can target such a massive platfo...

If you are looking to find customers who are likely to be buying a product or service that you sell, you may want to consider custom in-market audiences. Businesses that are trying to get conversions from likely customers can really use these to help find out who these people are and target them for their own brand. If you want a more detailed version of this article, then this  video  allows you to get that. Who Is It Helpful To? If you are an advertiser and you’re looking to raise awareness among a certain group of people, this is where an in-market audience comes in. If you’re trying to push a certain type of good or service to people who are in the market for this kind of thing, then this is going to be important for you. Google knows when someone is looking for a specific product, and if you’re a business that is selling this, then your ads will appear in front of these people. An in-market audience is the next best thing to your e-marketing list. As such, if you don’t ha...

Google Ads Custom Intent Audiences are a way of getting your ads to the right place at the right time. You need the correct people to see your ads if they are going to have the desired impact. In this article, we’re going to be looking at some of the information that you need to know about this topic, so keep reading if you want to find out more. There is also a video that gives you a more in-depth explanation about this that can be found here. What Are Custom Audiences? Custom audiences exist in order to help you reach your target audience. You need to get your ads in front of people who are more likely to purchase whatever you are selling, which means you need to get to your ideal audience. You can do this by using relevant keywords, apps, and even URLs. To set up a custom audience, you will need to go into your  Display ,  Discovery ,  Gmail , and  Video campaigns . You should then add URLs, apps, and relevant keywords that are related to your product or serv...

Google Ads Smart Bidding is a way to track and boost conversions. There are many different methods as to how you can do this and an equal amount of benefits to going alongside them. In this article, we’re going to be looking at some of the information that you need to know about  smart bidding , so keep reading if you would like to find out more. What Is Smart Bidding? Smart bidding is a group of automated bidding strategies that exist for the purpose of boosting conversions or conversion value. Machine learning is used to optimize a company’s bids in order to maximize conversions across the marketing campaign. Some of the different types of smart bidding include: Target CPA , Max Conversions, and Enhanced CPC. You can learn more about all of these different types of smart bidding to get a better understanding of how it works. What Are The Benefits? There are a number of benefits to using smart bidding. The first is that they all have flexible controls in place, which allow you to ...

If you are interested in video marketing, you  may want to know more  about the best ways to use it for your own purposes. It might be the case that you are thinking about using video marketing in upcoming projects, but you’re not sure about the best way to do this. In this article, we’re going to be taking a look at some of the things that you should know about marketing using my daily marketing hustle. An Idea Or Topic The first thing that you’re going to need is an idea or topic to talk about in your marketing video. You don’t need to stick with one topic throughout the entire video, but it helps to give you a focus and, at the very least, a starting point. You can then go through different sub-topics in the video if you wish, covering a whole range of topics that relate to the title of the video that you are creating. Just make sure that you are answering the question or questions that you have set out to. Otherwise, it may be a waste of time for the people who are watchin...

So let's hop into the Google slides first of all, after I've finished the slides I'll answer any questions which you may have put in the comment box.  Okay so these are not in any order and these are just some ongoing optimization tips, which you need to put into practice and put in your workflow. So the first one which I'm going to talk about is the display path, which causes a fair amount of confusion as to what you need to put in, it could be www. your website .com /... Try and put a keyword in there, so you've got to path one and path two, each one of them takes up to 15 characters. Now you don't need to have that same URL on your website or where you are driving the traffic to, so your landing page URL could be your website.com, but on the display path, it should have and ought to have your keywords in that, because it's going to make the ad even more relevant to someone when they search for a specific keyword and they see that keyword in the he...

Today I'm going to do something a little bit different, which is Google Analytics... There's a lot of metrics and analytics, and this is why people don't want to even look at the dashboard. It's like looking in under the bonnet. I mean, especially for me when I open up the bonnet, I don't have a clue, what's what other than where to put the oil or the screen wash, but what all I care about is the numbers on that dashboard, in the car when I'm driving and that's what we're going to go through as to what are the basic numbers and the important numbers, which you need to keep an eye on and to be able to understand when you look at them. This is kind of like a jargon busters session for Google Analytics. Okay, I'm going to start the presentation. Some of the metrics are pretty much self-explanatory so something like 'Users.' These are the number of visitors. The visitors or the users are the same; who visit a website. 'Sessions...