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With Google announcing that they are dropping support for the expanded text ads and boosting the responsive search ads instead, paid search experts are asking the question, ‘Will the Google Ads quality score change?’.  A representative from Google has clearly stated that the quality score will not be changing, however, they stated that ‘it is best to focus on Ad Strength as a tool to improve the effectiveness of your ads. Google Ads ad strength provides businesses with quality feedback to help focus them on providing the right messages to their customers. If you enjoyed this blog, you may also like: How To Promote Affiliate Links Types Of Remarketing In Google Ads How To Create Responsive Search Ads How To Decrease CPC In Google Ads How To Get Clients For Google Ads

Google has recently updated its Ad policies to open up the sale of N95 masks again. Google has stated that it has, ‘determined that it is now appropriate to allow N95 masks in the US and a selection of approved N95-adjacent masks globally to be listed on our Shopping ads and free listings’. In late August 2021, Google allowed approved sellers and suppliers to list this type of mask on their shopping ads to help make them available to non-medical healthcare employees and/or other vulnerable consumers who cannot get these types of masks through the medical supply chain. If you enjoyed this blog, you may also like: How To Improve Quality Score In Google Ads Types Of Remarketing In Google Ads How To Create Responsive Search Ads How To Decrease CPC In Google Ads How To Get Clients For Google Ads

Google announced that on June 30th, 2022, they will drop support for expanded text ads for responsive search ads. Google has stated that responsive search ads will be the only search ad type that can be made or edited in standard Google Search campaigns. However, the already existing expanded text ads will remain until then. These responsive search ads will automatically test various different combinations through machine learning, know which combinations perform best within your ad headlines and descriptions. If you enjoyed this article, you may also like: Google Ads Optimization Best Practices How to Create Effective Google Ad Groups How To Setup Google Ads For Dentists How to Set Up YouTube TrueView Video Discovery Ads

Within this blog, we talk about all things Smart Shopping Campaigns, from what they entail, the benefits these campaigns have, and how to optimize them to benefit your brand and business to its full potential. About Google Smart Shopping campaigns and what are they? A Smart Shopping campaign is a process to automatically pull product data from a specific feed and use it to create shopping advertisements that are specifically designed for your customers. Sounds great right? The campaign then intelligently put these different ads across different Google platforms using the bidding strategies you chose. Smart Shopping campaigns can: simplify and make your campaign management easier, boost and maximize your conversion value and even expand your potential reach to different customers. Smart Shopping campaigns combine standard Shopping and display remarketing campaigns, and use smart, automated ad placement to showcase your products and business across a variety of networks. ...

Do you want to give your PPC campaign a jumpstart? Then, the Google Ads Keyword Planner tool is your best friend. It is a highly resourceful tool to help you create strong keyword lists. Moreover, it is a Google Ads free feature that can be monumental in planning marketing strategies by generating keywords and bid estimations through its tools. Once you learn how to use the Keyword Planner Tool, you will be able to explore various keywords as well as ad group ideas, check how a list of keywords performs, and even merge keyword lists to build new ones. It can also assist you in deciding on competitive bids as well as budgets for your marketing. How Google Keyword Planner Tool Works – An Example! Let’s imagine you own a company that sells pancake syrup produced and sourced locally throughout the country. The Google Ads Keyword Tool will help you find terms, sentences, and keywords that prospective clients are googling for, which you may not have taken into account previousl...

YouTube TrueView in-stream ads are popping up everywhere and can be really beneficial to your brand awareness and business traffic. Creating YouTube TrueView in-stream ads is super easy which another great benefit of these is. In this blog, we will go over all the steps on  how to create TrueView in-stream ads  for YouTube and how they can contribute to generating leads and driving sales towards your business. First of all, why use YouTube TrueView in-stream ads? Using TrueView in-stream ads will create beneficial brand awareness to audiences that you may not have thought about when targeting the ads. They are sponsored, short videos that appear in monetized organic YouTube content. They can also appear in embedded videos on partner sites, too. Google Ads offers three types of YouTube TrueView in-stream ads: YouTube in-stream skippable ads  – These are the longest ads out of the three types and can be up to 6 minutes long. The ads give the audience the op...

We generally suggest our clients connect their Google Ads account with the Google Analytics account to gain deeper insights about paid traffic generated from the Google Ads campaigns. This helps us improve our perspectives to evaluate further the inbound traffic resulting from your Google Ads. In this blog post, we’ll go through why it’s vital to link your Google Analytics account to your Google Ads account. We will also explain how to link Google Ads to Google Analytics by following exact simple steps. So, let’s dive right in! Why Should You Link Google Ads with Google Analytics? Before you learn how to link Google Ads to Google Analytics, let us tell you the  importance of linking these two accounts together . To be precise, connecting Google Ads and Google Analytics accounts allow users to see deep insights. In this way, you can upload data from Google Analytics into the Google Ads account to see Google Ads performance statisti...

Okay, so let's get started and talk about your favorite topic. Well, one of them which is smart shopping, and many Shopify owners, drop shippers, and people who have got an eCommerce store. They struggle a lot with shopping ads. Because with smart shopping you can't do much with it. Neither you get any search queries as to what it is. Google is showing what they all ask for. So give us a basic overview as to how you would structure the campaigns and how you can optimize it so that you can scale it at a profitable as. Sure. Can I maybe briefly talk about what smart shopping is? Yes. I think the context should be helpful. So people view Google as an inbound mechanism. They think like, you know, someone's going to search for something and then you can trigger your Google ad and that has historically been true. The reason I think so many people struggle with smart shopping is that smart shopping is largely an outbound mechanism. What smart shopping does is it monitors the ...

Google Ads is a competitive field, especially when it comes to the medical and dentistry world. In this blog post, we will be highlighting 5 different Google Ads for dental practices and what makes them so great. Dentistry is an industry with many different niches, from different patient needs to a range of services that you may offer. It’s knowing where your client wants to focus their energy and efforts, that’s the key to success. Knowing these factors will keep your ad campaigns and content relevant throughout, both in tone and message. Family Dentist Floss and Smile do a great job of using all the ad copy in front of them. When writing ads with a lot of information, you need to be concise but comprehensive within your ad copy. Picking your key points or USPs is really important too, making sure the customer is seeing enough information but also what they want to see. Offers a range of services Innovative Modern clinic Availability Budget Dentist We kno...

The world of dentistry is very competitive, with practices dotted around the country, all wanting new patients to join them. If your practice is wanting more visibility to gain more brand awareness and a steady stream of new patients, Google Ads is one of the fastest, most effective ways to do so. With the right guidance and correct  setup of ad campaigns , your practice will gain an edge over your local competitors. You’re probably wondering, why should I be using Google Ads in the first place? Well, there are 3 smart reasons why you should be advertising on Google: Attracting your targeted, ideal patients and demographic –  When creating a Google ads campaign, you’re targeting your ads at prospective patients and customers who are looking for exactly what your business offers. Fast-acting results –  The Google Ads setup is easy and straightforward and you’ll be reaping the benefits in no time. You can start getting clicks within hours of creating your ads and t...

The display URL is the web link that customers will see when viewing your ad on the Google search page. This URL doesn’t have to be the exact same URL that customers visit when they click on the ad. However, the Display URL must share the same domain as the final URL. For example, if your final URL is, let's say, www.sfdigital.co.uk/offer, then your Display URL can just be www.sfdigital.co.uk If you enjoyed this blog, you may also like: What Is a Good Starting Budget for Google Ads? Dental Marketing Tips To Attract New Patients Using Google Ads Dental PPC Strategies: How To Improve Your Google Ads For Dentists The Complete Guide To Google Ads For Dentists Google Ads for Restaurants – Is Google Ads Worth It For Restaurants?

The landing page is the web page where the visitor lands on once they click on your Google Ads. Landing page experience is one of the biggest factors when it comes to conversions and Google pays a lot of relevance to a great landing page experience when it comes to calculating the Quality Score. I would recommend that your landing page speed is lightning fast as Google loves this and will reward you with a lower cost per click and your conversion rates will increase. If you enjoyed this article, you may also like: How To Split Test Your Landing Page AdWords Landing Page Optimization Tutorial Case Study How To Grow Your Business With Video Marketing AdWords Landing Page Best Practices

A quality score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This is the rank that Google gives to your keywords, based on how relevant that phrase is. The rank is from 1 to 10, 1 being worst & 10 being best. It is calculated on the combined components of Expected CTR, Ad relevance & landing page experience. If you enjoyed this blog, you may also like: How To Promote Affiliate Links Types Of Remarketing In Google Ads How To Create Responsive Search Ads How To Decrease CPC In Google Ads How To Get Clients For Google Ads

Impressions are the number of times your advert has been seen on Google within the selected time frame, chosen by you. Each impression is counted every time your chosen ad is shown on Google Ads. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Display Network Explained Custom Affinity Audience Google Display Network: Responsive Ads

To put it simply, when a customer clicks on an ad and takes a particular call to action, like, purchasing a product or signing up to a mailing list, that is a conversion. Conversions are measured with conversion tracking. You must set up conversion tracking before you start your campaign and these can be tracked across different devices, such as a mobile, computer, tablet, or TV. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Ads Offline Conversion Tracking How to Setup Call Ads Conversion Tracking Google Ads Conversion Tracking

An ad campaign is a foundation for your Google Ads experience. An ad campaign is the top-level grouping of ad groups. Within your Google Ads campaign setting, you can select your factors from budgets, bidding options, and locations. A campaign can be set for Search, Display, Video & Shopping, each with its own sets of goals & conversions. If you enjoyed this article, you may also like: Google Display Network Targeting Google Display Network Explained Google Display Network Ads Optimization Google Display Network: Responsive Ads

Ad Groups are simply a grouping of ads and/or keywords. You are allowed to have multiple ad groups per ad campaign. Ad groups contain one or more ads that share similar targets or goals. You can organize your ads by a common theme, for example, making it easier for machine learning to present your ads to your desired customers. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads Dynamic Search Ads Best Practices How To Optimize Your Landing Page Google Ads For Wedding Photographers

Google Ads holds an auction every time it has ad space available, either on a search term or on a website. Bidding within Google Ads is very complex to understand for beginners, so keep it simple when you are new. Google Ads presents various ways to bid on your ads, depending on what is most important to you and your business. You have total control over bids with manual CPC bidding or you can leave it to Google to bid for you with fully automated bidding. If you enjoyed this blog, you may also like: What Is The Difference Between Google Search Ads And Display Ads? What Is a Good Starting Budget for Google Ads? Dental Marketing Tips To Attract New Patients Using Google Ads Dental PPC Strategies: How To Improve Your Google Ads For Dentists

Keywords are the basis of your Google Ads campaign. Without Keywords, your ads campaign wouldn’t exist or be successful. Keywords are specific words or phrases that are used to match your ads with the terms that people are searching for. Picking the correct keywords for your ads campaign is important, making sure you get the right keywords for the right audience. Choosing high-quality, relevant keywords for your ads campaign can improve your reach to your customers. If you enjoyed this article, you may also like: The Beginners Guide to Google Ads How to Set up Automated Rules in Google Ads Types of Video Ads Formats How To Create Google Ads Campaign How To Create Responsive Search Ads

As the wedding season is starting back up again due to COVID-19 restrictions lifting, wedding photographers and wedding photography businesses are wanting to advertise their services more than ever. In this blog post, we will show how to optimize Google Ads specifically for wedding photographers and how to use the platform to benefit your business and brand goals. To start, using Google Ads is a sure-fire way of making your business well known to returning and potentially new customers but also building more traffic to your website.  Google Ads campaigns require you to have a number of keywords dedicated towards your business so Google can target consumers who are searching for those specific keywords. So, for a wedding photography business, you might have keywords like this, for example, wedding photography business, wedding photos, family wedding photos, and so on. After you have figured out which keywords to use, it’s time to choose your required campaign goal. Thi...