SF Digital Studios

Google has recently announced its new budget reports for Google Ads. Google has stated these new budget reports will ‘help you visualize monthly campaign spend behavior.’ Now with this new update, you can visually see how daily budget changes affect performance and monthly spending limits.  Here are the highlights of the new budget report: Your daily spend might be up to twice your average daily budget on the days when your ad is more likely to get conversions. Your campaign's monthly spending limit won't be charged more than your average daily budget times the average number of days in a month. If you enjoyed this blog, you may also like: How To Improve Your Google Ads For Dentists The Complete Guide To Google Ads For Dentists Is Google Ads Worth It For Restaurants? How To Create Multiple Google Ads Accounts What Is The Difference Between SEO & Google Ads?

Google announced on the 27th of September that Google Ads will be ultimately moving away from last-click. Alternatively, the data-driven attribution will be the default attribution model for all new Google Ads conversions actions. Also, Google is removing the data requirements and additionally supplying support for all conversion action types to be able to use DDA. The two biggest changes within this update are: DDA or Data-Driven Attribution will be the default attribution model DDA conversion minimums will no longer be required If you enjoyed this article, you may also like: Google Ads Offline Conversion Tracking Google Ads Smart Bidding Conversion Tracking in Google Ads Google Ads Offline Conversion Tracking

Google’s most recent Ads announcement has a lot of content and things to talk about. For example, they named ‘matching the most relevant keyword to every search’. There is a change to both phrases and broad match keywords when they match, what happens when they are not identical and how Google uses BERT to better match keywords to queries. Google has stated that ‘the Google Ads roll out has improved understanding of search intent and more predictability in how keywords match’. If you enjoyed this blog, you may also like: 4 Reasons Why Your Google Ads Aren’t Displaying 5 Best Google Ads Tips to Improve Your Google Ads Performance How To Set Up A Successful Google Ads Campaign What Are Performance Max Campaigns In Google Ads? 5 Proven Ways To Improve Google Ads Performance

Recently Google has updated their COVID-19 policy to now allow the sale in paid ads and also, free listings of at-home COVID-19 testing kits.  Google has stated, ‘only test kits that are authorized by the FDA or your local governing body will be allowed’. Google has also posted their policy update and stated, ‘beginning in September, we are relaxing the restriction of certain coronavirus related products on Shopping ads and free listings.’ If you enjoyed this blog, you may also like: 4 Reasons Why Your Google Ads Aren’t Displaying How To Set Up Google Ads Discovery Campaigns How To Set Up A Successful Google Ads Campaign What Are Performance Max Campaigns In Google Ads? 5 Proven Ways To Improve Google Ads Performance

Google has recently announced that the Google Ads search term report now has, on average, 6.5 times more query data since the company hid low-volume search term data back in September 2020. Google stated, ‘we’re able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns’. However, Google will be removing some of your businesses' query data that does not meet its privacy requirements. So they are advising that you download that data as soon as possible before it is gone. If you enjoyed this article, you may also like: The Beginners Guide to Google Ads How to Set up Automated Rules in Google Ads Types of Video Ads Formats 7 Top Google Display Network (GDN) Strategies How To Create Ad Groups & Setup Keywords In Google Ads

Google Ads has a large number of policies, if you’re a Google Ads user, you will already know this by now. So, like you’d imagine some of those policies are around content exclusions, for example like sensitive content, mature content, etc. These labels that are set within Google Ads do not influence the organic Google Search results. A Google representative was asked about these labels surrounding content exclusion and if they can impact or hurt your organic rankings. He stated that ‘those systems are quite separate; I can’t imagine any tag like that in Ads even being visible to the systems in Search.’ Google Search has its own ways of determining mature or sensitive content that doesn’t come from Google Ads If you enjoyed this blog, you may also like: 4 Reasons Why Your Google Ads Aren’t Displaying How To Set Up Google Ads Discovery Campaigns How To Set Up A Successful Google Ads Campaign What Are Performance Max Campaigns In Google Ads? 5 Proven Ways To Improve Goog...

With Google announcing that they are dropping support for the expanded text ads and boosting the responsive search ads instead, paid search experts are asking the question, ‘Will the Google Ads quality score change?’.  A representative from Google has clearly stated that the quality score will not be changing, however, they stated that ‘it is best to focus on Ad Strength as a tool to improve the effectiveness of your ads. Google Ads ad strength provides businesses with quality feedback to help focus them on providing the right messages to their customers. If you enjoyed this blog, you may also like: How To Promote Affiliate Links Types Of Remarketing In Google Ads How To Create Responsive Search Ads How To Decrease CPC In Google Ads How To Get Clients For Google Ads