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Call Ads are designed to get people to call your business rather than click the ad and visit the website. These ads will only appear on devices that can make phone calls. Here’s how the Call Ads work. Someone taps the ad. That person’s mobile phone dialer opens and the person can now tap the button to place the call. Depending on the setting, the phone will call either your number or GFN, which is the Google Forwarding Number. Call Ads are only available on the Google Search Network. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Conversion Tracking For AdWords Google Ads Offline Conversion Tracking Google Ads Launches ‘Conversion by Time’

Call Ads are designed to get people to call your business rather than click the ad and visit the website. These ads will only appear on devices that can make phone calls. Here’s how the Call Ads work. Someone taps the ad. That person’s mobile phone dialer opens and the person can now tap the button to place the call. Depending on the setting, the phone will call either your number or GFN, which is the Google Forwarding Number. Call Ads are only available on the Google Search Network. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads Dynamic Search Ads Best Practices How To Optimize Your Landing Page

To get the best results from your Google Ads Responsive Search Ads, here are some best practices: Use ad strength Take advantage of location insertion Use Smart Bidding To get the best results from your Google Ads Responsive Search Ads, here are some best practices: Use ad strength when writing your headlines & descriptions. Advertisers who improve Ad strength from ‘poor’ to ‘excellent’ see 9% more clicks & conversions on average. Take advantage of location insertion to show ads that are relevant and meaningful to your customers. Use Smart Bidding & Broad match keywords to help optimize your ad performance while maximizing your reach. If you enjoyed this article, you may also like: How to Create Remarketing List in Google Analytics The Ultimate Guide To Creating Google Ads Video Campaigns What Is Smart Bidding In Google Ads How to Find Long Tail Keywords for Dentist

Today I’m going to go through a very interesting topic and a Google Ads campaign which not many people know of and these are called the  Google Ads discovery campaigns . About Google Ads Discovery Campaigns I should say now what you want to do is to be able to create a campaign that goes pretty much everywhere it goes on display it goes on YouTube it goes on Gmail. And you create one  Google Ads campaign  a couple of ads or maybe one ad and that’s it let Google do all the heavy lifting for you by creating all these ads dynamically. How Do You Get Started with Discovery Campaigns So all you do is go to the new campaign and then depends on what your objective is I’m going to go for leads and then in here instead of the search which you would normally use and select we go on discovery generate leads with visually rich personalized ads that show across YouTube Gmail discover and more click on that continue. How to Choose the Right Google Ads Bidding Strategy This is ...

Want to deliver engaging Google search ads with Image Extensions. In this video, I am going to show you how to do just that. Okay, so something new has been launched and announced by Google Ads. Something extremely exciting. I think you need to start using it because that is definitely going to increase your click-through rate and when the CTR increases, what that means is you getting more clicks on your ads which Google loves. That means your quality score is going to go high. Your ad rank is going to improve. Your cost per click is going to come down because of the quality score. So, all in all is going to work out in your favor and if you are getting more clicks, then hopefully, if your ad and the landing page or offer are congruent to each other, then, you most probably are going to start to get conversions as well. Google Ads Image Extensions So, how do we do that? This is with this new extension which is the image extension as you can see, it’s this was announced on May 27, ...

Are you new to Google Ads? Not sure how to get started with setting up your very first Google Ads campaign. So, in this blog post, I’m going to show you  how to set up your first Google Ads campaign  the right way. So, in this video, I’m going to show you how to set up your very first Google Ads campaign. What you need to do and what you should be doing to set it up the right way. Google Ads Search Campaign So, we get started. So, when you go into your Google Ads account, you go to campaigns, and in this one, I am talking about the search campaigns, right? We go to the campaign and new campaign. We going to set up a very simple and basic campaign. You get all these options available, sales leads, and so on. We going to go with the create a Google Ads campaign without the Gold’s Gardens using this option gives us all the bidding abilities of Google Ads as well as the full features of what is available. Some of these options restrict us to do and we can’t do that. So, we cl...

Hello in this video I'm going to show you how to set up your Google Ads Ad groups for your campaign. Hello, my name is Uzair, and thanks for joining in. In this video, I'm going to go through how to set up your ad groups for your campaigns in Google Ads. But before I do that just like to say that we go live on YouTube every weekday at four o'clock in the UK. If you are struggling with Google Ads or digital marketing and need some help or advice, then by all means, please join in. It's free to attend and ask me any questions you may have, and I'll try my best to answer them for you. For you to be notified whenever we go live just hit the subscribe button and the bell button, and you'll be the first one to know when we go the life and we also upload other videos regularly on YouTube as well, so you will get the notifications as well. Okay, so following on from my video of how to create the Google Ads campaign, the link for that is in the description...We ...

The new default for Google Ads is now Responsive Search Ads. Using machine learning, Responsive Search Ads automatically identify the best combination of headlines & descriptions to deliver the right ad to the right person. Advertisers have seen that Responsive Search Ads achieve up to 10% more clicks & conversions. You can still use Expanded Text Ads, however, going forward, I would recommend that you use Responsive Search Ads and see if you can increase the performance of your campaigns to get better results. If you enjoyed this article, you may also like: The Beginners Guide to Google Ads How to Set up Automated Rules in Google Ads Types of Video Ads Formats How To Create Google Ads Campaign

Navigating Google Ads isn’t always easy, especially if you're a new advertiser or a small business. To make it easier for you to manage your campaigns, Google Ads has rolled out a new summary view. This simplified layout can help you do the following:  View performance at a glance Improve performance with custom recommendations Create and edit campaigns in just a few clicks Manage keywords in one place. If you enjoyed this article, you may also like: How To Create Video for YouTube Channel How To Use Asana Effectively How To Setup Gmail Ads Landing Page Optimization Tips

Google Ads has announced the global availability of property promotion ads, an ad format that helps advertisers reach users who haven't yet identified the exact hotel that they'd like to book.  They show prominently in search results for geographical locations, allowing advertisers to position- specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API, and bulk upload system.    With this launch, property promotion ads will be made available via an ad group type within the Hotel Campaign in Google Ads. All active hotel campaign advertisers will be eligible to show. If you enjoyed this article, you may also like: The Ultimate Guide to Google Ads Ad Extensions Google Ads Jargon Busters How To Do Keyword Research For Google Ads How To Set Up YouTube Ads Camp...

Whether you're looking to drive sales or awareness, remarketing to people who have engaged with your website or mobile app can help grow your business. Last year, Google Ads announced that you can enable continuous audience sharing in your manager accounts. Starting today, you can now enable continuous audience sharing from your sub-accounts as well. When you opt into continuous audience sharing, any existing and future remarketing lists that you create from sub-accounts will be automatically shared with your manager account. This update means that you don’t have to create new audience lists or manually select audiences from each account.  If you enjoyed this article, you may also like: Custom Affinity Audience Advanced Google Display Network Tutorial Google Ads Remarketing Lists Google Ads Responsive Search Ads Tutorial

Video experiments have been launched globally in Google Ads. These experiments are easy to set up and quick to deliver results that you can act on.  So whether you’re looking to understand the impact of different video ads on Brand Lift , conversions, or CPAs, you too can make more informed decisions that improve your results on YouTube.  Advertisers who successfully used creative experiments to optimize the upper funnel saw a 60% higher ad recall from the better-performing creative. And those who used experiments to optimize for lower-funnel performance saw a 30% lower median cost-per-acquisition from the better performing creative. If you enjoyed this article, you may also like: Google Display Network Ads Optimization Google Ads Budget Optimization Google Display Ads Optimization Score Google Ads Optimization Tips