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Responsive search ads are a process where machine learning delivers relevant messages to specific customer groups. This is invaluable to anybody trying to target a specific demographic. In fact, it can result in 10% more conversions and clicks.  If you are looking for a way to provide more relevant messages to your customers,  Google responsive search ads  can be invaluable in promoting yourself. Targeting your ads to reach your desired customers or followers and showing them relevant adverts for your products for your blog will reduce the effort in trying to get to the relevant people. It can also help you to have more control over your campaigns and measure your success better.  As many business owners need to hit their targeted demographic quickly and without fuss, this is where  Google Ads , and specifically responsive search ads, can work for you. Have a look at the video guide below and let’s get started. How To Create Responsive Search Ads As 3.6...

  Since it uses machine learning, you provide the assets and your marketing goals, and Performance Max will do the rest for you, calculating the best times to boost ads towards the right audience for you. After providing Google Ads with your asset bank, Google’s Smart Bidding will start to process across multiple platforms, based on your goals. What are the main benefits of using Performance Max Campaigns? More focus time on strategy Since Google Ads does all the hard work for your campaign, you’re free to use that time on other ad planning and optimization, like improving and making more creative assets. Better performance Performance Max uses the best machine learning and attribution technology to find your audience and customers at the right time with the best ad for them, increasing your campaign performance. Goal-focused campaign Google Ads Performance Max puts your marketing goals to the forefront of your campaign as the main performance target. S...

Before building your Google Ads campaign, focus on your advertising goals, decide what your marketing objectives are. Decide & make a complete advertising plan before you build your campaign. This will ensure that your budget, target audience & ad formats are optimally effective and will help you to set realistic and achievable goals for getting the best results from Google Ads. If you enjoyed this article, you may also like: Google Ads Extensions Explained How To Setup Google Ads For Dentists Why Should Dentists Use Google Ads? How To Create Ad Groups In Google Ads

For Display & Video Ads, I would highly recommend you use Frequency Capping to limit the number of times your ads appear in front of the same users. This will ensure that your potential customers aren’t overexposed to your ad which creates what we call ‘ad fatigue’. Overexposure of ads to the same user will result in lower CTR and performance of your campaign. To counteract this, you either restrict the ads being served by using frequency capping or have a greater pool of ad creatives in your campaigns. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Display Network Explained Custom Affinity Audience Google Display Network Targeting Options

Getting the right ad in front of the right audience is the key to running a successful Google Ads campaign. We all go to Google when we have a problem or a pain. If your product or service solves someone’s problem, you will make money. The bigger the solution to the problem, the higher the ROI you will achieve. Think about the specific questions and needs your audience might have, and address these with your search, display, shopping, or video ads. If you enjoyed this article, you may also like: Google Display Network Targeting Custom Affinity Audience Google Ads Remarketing Audience Google Ads Call Recording

You must use conversion tracking at all times. Please be aware that Smart bidding won’t work without the correct conversion tracking in place. Use conversion tracking and offline conversion tracking to help optimize the quality of your conversions.  You can also use Google Analytics to track your conversions. Set up your Goals or Conversions in Google Analytics and import them into Google Ads. When using Google Analytics & Google Ads conversion tracking, just make sure that you don’t double up the conversion tracking by using both of them as conversions, I would set one of them not to be included in the conversion columns. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Ads Offline Conversion Tracking How to Setup Call Ads Conversion Tracking Google Ads Conversion Tracking

If you are not sure about the quality of the traffic, then you must take advantage of the ‘Observation’ setting, where applicable. The observation set, as the name suggests, will only observe and won’t affect your traffic volume, who can see your ads or where they may appear, but it does allow you to monitor how ads are performing for your selected topics, audiences & placements while your campaign is running. You can then use the data to optimize your campaigns by bidding up or down. If you enjoyed this article, you may also like: Top 5 Google Ads Optimization Tips Google Ads Extensions Explained How To Setup Google Ads For Dentists How To Create Ad Groups In Google Ads

Budget utilization & optimization is one of the easiest ways to increase your ROI from your Google Ads campaigns. If you have multiple campaigns running in your account, be sure to assign a maximum budget to campaigns performing the best and giving you a positive ROI. And less budget to those campaigns that are generating lower ROI or being run as an experiment. For campaigns generating a positive ROI or ROAS, you do not want to be limited by budget unless you can’t cope with more leads or sales. These campaigns' budgets ought to be scaled regularly. I f you enjoyed this article, you may also like: Google Display Network Ads Optimization Google Ads Budget Optimization Google Display Ads Optimization Score Google Ads Optimization Tips

Content targeting for display & video ads, such as keyword, placement, and/or topic targeting, allows you to show ads on the Google Display Network that your potential customers are viewing. For greater scalability, consider using audience targeting such as demographic targeting, remarketing, custom intent audiences, and affinity targeting, which targets the customer as opposed to the page content. This type of targeting, when used with skill, can scale your campaigns to unimaginable levels and you will never run out of traffic. If you enjoyed this article, you may also like: Google Display Network Targeting Custom Affinity Audience Google Ads Remarketing Audience Google Ads Call Recording

In this blog post, you will learn how to improve your conversion rates with simple tips. Instead of buying more traffic, focus on increasing your conversion rate which will increase your ROI and profitability. There are lots of factors that can influence conversion rates and you always need to be working on it, optimizing the Google Ads campaign so that you try to increase your conversion rates as much as possible. Because increasing the conversion rate will allow you to scale your Google Ads campaigns even more without having to spend more money on ads. So, here are a few of my tips for you. 1) AB Split Your Headline Have two pages, one with headline one, another one with headline two. See which one works best. Split tests with a photo and a video, can also work. Or a different color on the call to action (CTA) button. Have a blue button compared to an orange button and see which one works. So, always be A/B split testing your landing pages and your headlines, and so on. ...

Do you want to improve your google ads knowledge? Learn some incredible tips & workflows from some of the best experts, and did I say all for FREE!  Here is my pick of the best four learning resources for Google Ads. Google Ads Support Center So, the first one is the Google Ads support center. Forget the internet, forget YouTube, and forget the gurus. If you want to get the most accurate information, go to the support center, support.google.com and you will get the most relevant and the most accurate answer to your questions. Google Ads Support Center URL:  https://support.google.com/ Solutions 8 YouTube Channel If you are on YouTube and you want to learn from certain Google Ads experts then I would highly recommend Kasim and John at Solutions 8. Their URL for the YouTube channel is below.  They are one of the best Google Ads experts I know. They’re great guys too and have got a great YouTube channel where they upload videos regularly. The knowledge they have esp...

Do you want to decrease the CPCs for your Google Ads campaigns? Here are some great tips to reduce your CPCs. Well, you can go to the keyword level and increase or decrease your keyword bids. But just decreasing the CPC is not a good strategy. If your  Google Ads campaigns  are performing and are profitable then you want to be as competitive as possible and what I mean by that is you don’t want to be losing out on the search impression share. You want to get as many clicks or as many impressions as possible for those keywords. Decreasing it will reduce your ad rank. That means your ads are going to be less competitive in the auction. You’re gonna get fewer impressions, fewer clicks, fewer conversions. So overall your Google Ads campaigns are going to go down. The focus should be on increasing your profitability. What you want to do is to increase your  quality score , your ad rank is going to go up and your average CPC is going to go down automatically. Th...

Do you want to disable your Google ads on mobile? Ads running on mobile may eat up most of the budget and you can stop your ads running on the mobile. However, please note that these days, most of the traffic is on mobile. In this video, I cover everything that you need to know about how to disable your Google ads on mobile. How To Disable Ads On Mobile You can disable it on mobile, desktop, tablet, or TV. It’s fairly straightforward. So, let’s hop into our Google Ads interface and I’ll show you how to do that step by step. Step 1:  First select your Google Ads campaign. Step 2:  Then click on the “Devices”. Step 3:  Now you can see computers, mobile phones, and tablets devices. Step 4:  So, when you want to run a campaign for the mobile then you would leave mobile phones device alone and then decrease 100% to computers and tablets devices. Let’s say you are running a Google Ads campaign, you got data in here and the mobil...

Google Ads has made some big updates & changes recently. Let’s take a look at some of the latest Google Ads updates of 2021 and what they mean to you and your business. Google Ads like everything else changes regularly. They keep on adding new features and new things in there and quite often it is a bit of a struggle to keep on top of all the new changes which are happening in the world of Google Ads. So, here are some of the latest things which have been happening. Performance Max Campaign – May 2021 The  performance max campaign  they announced in May 2021 of this year. This is a new type of ad where you’ll be able to run, search, display, video, campaigns just from one campaign. So, that’s quite interesting. It will be released very soon to everyone.  Video Action Campaigns – June 2021 Upgrade video action campaigns to achieve greater results. This was announced in June of this year.  Optimization Scores To Video Action Campaigns – June 20...