SF Digital Studios

If I already get impressions for search terms in my account that I don't necessarily have as keywords in my account, do I still need to add them or is it redundant? So if those search terms are good quality and you have not considered them before, then absolutely, yes put them in the account either as positive keywords or as negative keywords. And this is how you keep on evolving your campaign. You can't just set up a campaign with 10 or 15 keywords and that's it. New keywords or new search terms will keep coming in because of voice and people will say things differently. That's what you want to do is to keep an eye on those search term results and if they are really good and relevant for your business, then absolutely add them. If they're not, you get some really good ideas for adding them as negative keywords. So this is not a set-and-forget kind of campaign or how-to-run campaign. You have to keep on optimizing. And this is what we mean by optimizing you kno...

Wondering if you can duplicate the same assets group and test it with different audience signals within the same ad campaign? This video has got your answer. Watch now! Can I duplicate the same assets group and test it with different audience signals within the same ad campaign? Yes, you can certainly do that. But the only thing is if one ad set or asset group eats up all the budget, then the other one doesn't get looking. I would recommend you make a new campaign with the different audience signals with the same ad so you can copy-paste now with the Google Ads Editor it's super-fast and that's how I would go about doing it. If you enjoyed this article, you may also like: Google Ads Extensions Explained How To Setup Google Ads For Dentists Why Should Dentists Use Google Ads? How To Create Ad Groups In Google Ads

What to do when your Google Ads account gets suspended for suspicious payment activity? Having a suspended account can be a real pain. Here is how to get it back! I created a Google Ads account, and after adding a bank card, my account was suspended. After that, I went to the bank, change the card, and open up a new account. Can you advise me not to be suspended again? Yeah, don't do that. As I said to that earlier question, you can't open up just a new Google account. You will get suspended again, appeal, and get to the bottom of it. If it's a genuine mistake by Google, they will reinstate your account after checking or going through the background checks. If you enjoyed this blog, you may also like: What Is ROAS In Google Ads? What Are Ad Customizers In Google Ads? How To Get Started With Video Marketing What Are Dynamic Search Ads In Google Ads?

Google Ads brand campaigns can drive brand awareness, conversions, and sales. Learn how to set up Google Ads brand campaigns here. Okay, I have one more question as you mentioned, you should never run out of budget on your brand campaigns or be limited by budget. What if we are not getting any conversions in the brand campaign, which we are running with PMax? Can we pause the brand campaign? Great question. Kavita. I would never stop a brand campaign because if they are searching for me and then they come to my website and they don't convert, I will look at my offer on that website because they may have heard about you or your product, and then they go to Google, search for your brand term, come to that website and it's not enticing enough, so you're getting that traffic, but you’re not hooking them with your offer. Give them an irresistible offer that they go, oh, wow, I've got to have this, and now start optimizing your landing page. Because on brand campaign...

Google Ads says your ads have been approved but then your ads don't show up and you don't get any impressions? Here is what you need to do! Watch now! I run Google Ads for one of my clients. The ad got approved but no spending, no clicks, and only 2 impressions for the last two days. Note: I didn't have any negative keywords. Your suggestion? Yeah, it's the bids. You got to improve the increase in the bidding. That's why you're not getting any impressions unless you have got keywords that have got lower volume. If that is the case, go and look into your keywords and find keywords that have got a higher volume of searches. If you are targeting low-volume keywords that nobody is searching for, obviously you will not get any impressions and nothing is going to happen. So two things I would do is look at going to your keyword planner. Look at keywords that have got more than 200, or 300 searches per month, at least, as a bare minimum to get going. And secondly,...

Google Ads has several different campaign types. How do you know what the best campaign type is for your situation? Watch this video to find out! I'm confused a bit regarding ads. How many ways are there to run the ads? Isn't it one way? Because I see so many videos on YouTube about how to run Google Ads, it seems it doesn't have one way. Enlighten me pls. So well, you got to search, display, video, Gmail campaigns, and shop. So these are the five different ways of running different types of ads that go on different channels and networks and on the Google discover network. So that's how you would go about it. And you want to be reaching out or hitting your audiences at every touch point. So if I go on Google search, I need to see your ads. If I go to the display network, your ads should follow me. If I go on YouTube, your ads should come up. If I go on the search campaign again and I type in something like buy iPhone or something like that, then your shopping ads s...

In this video, I'm going to answer some of the most commonly asked questions about Google Ads. Get insights from a Google Ads expert and learn how to improve your ads campaigns today. If you enjoyed this blog, you may also like: How To Use Call Extensions in Google Ads? Google Ads Reports For Tracking KPIs How To Optimise Keywords In Google Ads? Why Is Your Conversion Rate Dropping?

How long does it take to get your DSA ads running? Watch the video and find out... So DSAs are dynamic search ads. I have just set up some dynamic search ads yesterday, but the status is learning. How long do you usually take to get going, please? It takes a few days. Google is not like Facebook where it will instantly start and start running your ads. The way I describe Google versus Facebook, Facebook is like a cheetah. It starts off from 0 to 60 in like 5 seconds or something like that. But after 100, or 200 meters, it starts to slow down because it cannot sustain that speed. Whereas Google is kind of like an elephant. You start slow, but when it gathers space, it destroys everything in its way. And what I mean by that is the scalability. It just doesn't stop. It keeps growing and growing and growing and you get 500 a day, 1000 a day, 2000 a day, and 5000 a day to campaigns. Google will happily take your money all day long, whereas scaling with Facebook is going to be an is...

Do you know how to link your Google Ads account to a different Analytics ID? Watch this video to find out how to link them. Can I link my ads account to a different analytics ID? Yes, you can. If your analytics has been set up with a different email address or with a different person, then you need to get them to approve it and then you can link it to multiple analytics as well. If you enjoyed this blog, you may also like: 10 Amazing Google Ads Tips To Help Your Dental Marketing Strategy Top 5 Reasons for Dental Practices to Use Google Ads A Complete Guide To Use Google Ads For Dentists Or Dental Clinic How To Create Google Display Ads Campaign

What do you need to know about Google’s Performance Max campaigns? In this video, I try to answer some of your questions about Google’s Performance Max campaigns. I'm in a search ad. I don't know much about shopping ads. Is it a good idea to just learn PMax? No, it's not a good idea to just learn PMax, because PMax is just one type of campaign. I know the whole world is now talking about PMax and Google is pushing this Performance Max campaign very aggressively. But you need to know how Performance Max works in conjunction with other search campaigns or displays or DSA and so on. In fact, if you go to Google support, they say specifically that Performance Max complements the search campaigns because they do resignals as to what keywords you running in search, and which ones are converting. And then Google knows the type of audience we are looking for. So I would say pretty much run. You got to attack from everywhere, right? And use all the campaign types in Google and ...

Google Ads call extensions don’t work for many advertisers and so many people wonder why. In this video, we detail why Google Ads call extensions may not be working for you. Watch now! My Ad Rank is perfect. Okay, so it looks like it's 10 out of 10. My position is number one for your ads. I have used call extensions before and always worked. I seem to have issues this time but cannot figure it out. It was not triggered even once. It had no impressions across multiple areas. I presume that you are talking about different locations. All other extensions are triggered, but not the call extension. If I remove other extensions to have a higher chance of my call extension showing, then it still won't show. The ad will simply have no extensions at all. If I increase the call with a bid optimizer by even 100%, it still won't show. I'm literally stuck. Yeah, you've been outranked. As simple as that. So your Ad Rank could be ten out of ten. That's the quality score. Ad R...

A wide range of job opportunities awaits you in the international market. Are you ready to take advantage of these job opportunities? Here are some tips to help you get started. Please make a video on how to represent yourself in the international market to get a job, whether you're applying internationally or locally, you need to, first of all, be professional. You need to know your stuff, and you need to do things that are different than the other professionals or marketers. If you are talking about getting a job for yourself, for Google Ads, let's say so. I'm always looking for people who are good. If you stand out, you are going to get the job very quickly. And the way I do this is like this. I get a lot of messages, please sir give me a job. Please help me earn a living and so on. But I can't hire the whole world, right? I do hire and I do hire when we need first of all. So the way for me to notice you is for you to engage with me and follow me on social media...

Are you getting irrelevant phone calls? In this video, we tell you how to avoid irrelevant phone calls from Google Ads. Watch the video now! My client is getting calls, but for irrelevant queries, although I target phrase match, the client said he needs relevant leads only instead of phrase go first of all to exact tighten the ad groups and the campaign, and see what happens. Secondly, I would recommend that you use something like CallRail and track the calls, listen in, and you can also listen in to the calls in Google Ads as well. And then you can see what people are asking for and then you can start to tweak it. But until you don't get the recording of the campaigns, you won't know what it is because what the client says is different from what you are doing. And this is a really good question. In fact, it's a great one. When they say relevant leads, what sometimes the client means is those who are close, they may be relevant. So if you're a dentist and somebody ...

Google Ads campaigns can be difficult to set up, especially without a clear structure. Learn how to structure your Google Ads campaigns correctly. 10 or 20 different campaigns with one ad set and 3 to 5 ads. Okay, what would be the difference between the campaigns? Audiences? Or do we just run with 10 of the same and see what YouTube catches? I'm really not sure what you mean by 10 or 20 different campaigns with one ad set and 3 to 5 ads. I'm just trying to figure out what you're asking. I think you're asking about the audience. So the way we work and set up our campaigns is one campaign, one ad group, and one targeting. So if you got multiple in-market audiences, then you have one audience per campaign and then 3 to 5 ads in each campaign. And then we have multiple campaigns or as many as you want really, with your own budget. But I can't give you a number of whether you should run 10 campaigns or 20 campaigns. So if you can rephrase this question and send...

Learn about the basics of Google Ads device targeting and how it can help you improve your Google Ads campaigns. Watch the video now! I have two duplicate ads. How can I change the settings to just one of them? Not the video or anything, but devices, and network settings. Okay, why would you have duplicate ads in the same ad group? That doesn't make any sense to me. Unless your question is that you want to target the same ad on different devices, then what you want to do, and the way I would do that makes multiple campaigns. One campaign for the desktop, one for the mobile, and the third one for the tablet. Then have the same ads in each one of these campaigns. And then you can change the network settings or the devices, budgets, and so on at the campaign level because all these settings can only be done at the campaign level and not at the ad group level. If you enjoyed this blog, you may also like: How To Create Ad Groups In Google Ads What Are Performance Max C...

If you are getting clicks on your Google Ads but no conversions, what should you do? There are a few things that you can do to see a boost in conversions and get the most out of your advertising budget. Watch now! I've been running the ads campaign for the last 15 days. The objective for that is lead gen. I have been getting clicks but not conversions. Please can you help? I don't know how you set up what you are setting up and what you are getting. And if you are getting the clicks, look at your search terms, look at your keywords, look at your ads, and get all your Google Ads account in place first. Once you have met your KPIs or those metrics and the goals, then you look on your website and see what's happening. If you enjoyed this blog, you may also like: How To Do Keyword Research For Google Ads? What Is The Use Of Search Terms Report? What Are The Best Local Campaign Type & Structure? What Is IP Address Exclusion In Google Ads?

Google Ads can be a great way to drive traffic to your website, but how can you get the most out of it when you're limited by budget? Here are some tips on how to make the most of your budget and get the best bang for your buck. Okay, I tried to use Target CPA on my Performance Max campaign. Okay. After a few days, it showed a limited budget. As per Google's recommendation. I have increased the budget. Now after a few days showing limited by budget. Can you please help me with this? What next I can do to fix this? You can't fix this because Google says there is a lot more traffic you can get. Do you want to spend more money? If you can handle the number of leads and sales, then yes. Keep on increasing. If you can't and you're happy, then you will always be limited by budget. So what I would recommend you do is if it's your own campaign or your client's campaign, you ask yourself this question do I need more business? Do I want to grow my business? A...

Does your Google Ads campaign go up and down? Aren't sure what you should do? Learn how to manage your Google Ads campaign efficiently and improve the performance of your campaigns. So last 30 days conversions were 209, phone calls were 28, per day ads spent $70, and deals closed at 25%. Good. Niche is a construction niche in New York. Okay. Any recommendations on how I can optimize this campaign further? So what would you like to do? Increase the conversions or phone calls or the ads spend or the deals closed is at the client end or your end, Google can't close your deals for you. So to optimize it, you can look at that even let's go take our closing from 25% to 30% or 35%. That is going to give you a higher ROI. You're getting these conversions and then you have got some data over here. I would look at that and say, okay, in this campaign I've got 147 conversions at $6.04, 20 leads over here at $12.86, and 35 conversions at $16.78. So this is the most exp...

Why do Google Ads cost more than your daily budget? Click here to find out the answer and know if Google Ads is a good option for your business! Yesterday I ran a campaign at a daily budget of $20 and set two ad groups. Okay. That night, I noticed that I was charged a $40 fine. Now I want to know, “Does each ad groups charge individually?” though I set the daily budget at $20 in that campaign. So you will find that on some days Google is going to charge you more and don't freak out. At the end of 30 days or in that month, Google will not charge you more than 30.4 days time your budget, whatever you have put in. So the next day it might come down to $30 or $20 or whatever. Let it run. Don't get stressed about Google charging double. If your budget is, let's say, $20 a day times 30.4 days, you will not get charged more than that. If they do, Google is going to not charge you or refund you for that excessive amount. If you enjoyed this blog, you may also like: ...

Google Ads account suspended due to suspicious payment? Watch this video to learn what you need to do to get your account back up and running. I just wanted some quick suggestions on an issue that I'm facing. I was running Google Ads for a client. Okay, I changed the payment method and my payment profile is suspended. I filled out the forms and provided all the required documents but haven't heard back from Google for weeks. Okay. I tried to create a new Google Ads account and added one of the cards that I've used previously and before I even made a campaign my payment profile was suspended. Again, would really appreciate some help on this. Has anyone experienced something similar? How did you fix it? Okay, so first of all, never use your payment on the client account, even if you have created the ad account, which I wouldn't recommend. What we do is tell our clients, you got to have their own ad account with their own billing and payment details in that account. W...

Google Ads is the best way to get your business the traffic it deserves. I'll teach you how to lower your cost per click and how to do it in a way that does not involve black hat methods. What are the best strategies to go about finding lower CPCs for highly competitive industries for clients with lower monthly ad spend and traditionally higher CPCs? Such as HVAC. Do you feel like Manual CPC is still effective with Google moving to more automation? Yeah, good question. So, first of all, you don't want to just focus on lowering the CPC. Cheap clicks are cheap for a reason that they don't convert very well. Expensive keywords are expensive for a reason they convert very well. They give you a good ROI and ROAS. So, you shouldn't just focus on reducing the CPC because if your competitors are being aggressive with their bidding, you are going to get outranked every time. Your ads won't show all the time and you or your customer will wonder why our ads aren't sho...

Click fraud can drain marketing budgets and negatively impact Google Ads campaigns. Learn more about the problem and how to prevent it. Does anyone have a good strategy for understanding if your ads are getting fraudulently clicked on by competitors or spam traffic without using third-party apps like ClickCease? If so, how can we try to combat this issue? Thanks for your suggestions. Okay. You will never be able to get rid of invalid clicks. That's what Google likes to term it. Just like every shopkeeper in the world will try to minimize or stop people stealing from the shops. No matter how many cameras or security they put in, people will get away with stealing stuff. Even banks get robbed, right? with So much security. You can minimize it absolutely by using third-party apps, but you'll never be able to completely get rid of it. So the way to do this is, first of all, you look at potentially the IP addresses and if you find that there are a lot of clicks coming from ...

Are you still struggling with Google Ads? Are you getting clicks, but no conversions? Here is how to generate leads that are meaningful and convert. Watch now! I'm new to Google Ads. I'm getting a good impression and clicks, but still, there is no conversion. Can someone help me to get a conversion? So this is a very broad comment or question you ask without knowing how you've set this up. Nobody can help you, not even me, because I don't know what the keywords are, what the ads are with the product, pricing, offer, the landing page, and so on. There are so many different variables, so you just can't expect conversions right off the bat. Yes, they do happen if you set them up properly and you have built the foundations and lined up all the pillars in your campaigns properly. But if you just set up a campaign and you expect people to convert, that won't happen. So what you want to do is to first look at the Google side of things and then at your website. Wha...