SF Digital Studios

So what we want to do is to make sure that we go after the good quality keywords and high volume keywords as well. But don't ignore the low volume, because that's where a lot of advertisers don't go after and are leaving a lot of cash on the table. So if they are not bidding after a low volume or long-tail keywords, they may be very profitable for you. I would highly recommend that you go through these very carefully. What we want to do is to group them in such a way that we separate these out, you know, the life insurance, to let's say mortgage protection, to critical illness, so these are all different keywords. Funeral insurance is different from life insurance, but I can easily, let me go back to my other sheet where I sorted these out, in fact, I'll copy these ones because I sorted them out by volume. And now I can see that if you don't do any of this life insurance, then you can put them as negative, so the first thing I would do is pet, car, bike; So...

So to go into your keyword planner, all you need to do is, you go to tools and settings and then keyword planner, and you'll come in here, you enter the keyword. So today I'm going to go after life insurance or not go after, but somebody had sent me a request to help them organize their keywords; so they wanted me to do this exercise for them. I put in the life insurance, you will see a long list of keywords in here. Now if your account is fairly new, you may not get all the actual average monthly searches, you might get something like 10 to a 100 or 100 to a 1000 or something like that. As you start to use your Google ads account, you are going to get a lot more accurate data here. My screen may look a little bit different from yours. We've got quite a few keywords in here, then on the right-hand side, they have this refined keywords in beta, so what it does is, it gives us really good ideas and how to group our keywords and how to set up our ad groups. So under this t...

Here at SF Digital, we are really passionate about helping people get the most out of Google and all it has to offer. This blog gives you an overview of how to set up ‘landing pages’. Landing pages are the link between your ad and website, which enables you to showcase what you want your potential customer to purchase or sign up to. The purpose of your landing pages Your landing pages have an important role in converting clicks into returning customers. As soon as a person opens your ad they will have the expectation that they are going to be directed to a page that relates to what they have just seen. When that doesn’t happen straight away and they don’t see what they want, the likelihood of them leaving is very high.  Your landing page must match your Google ad and keywords You must select a landing page that is going to match your Google ad and keywords. Let’s say you have a keyword of ‘ discount shoes’  and you are running an ad promoting a 20% discount off ce...

Mark, 'how do I create an audience of people who sign up on my popup forms that don't get the thank you page.' Okay. Yeah. So you can set up event tracking and that's what the other one was. I would recommend you always take them to the thank you page. and here's why, because it's really easy to track and see if something has broken, we can see the amount of traffic hitting the thank you page or not. I hate those pop-ups where the green button, a green message pops up. Thank you. Your response has been saved and it disappears after a few seconds. Now I'm going to be doing something on my computer and then I looked away and then I look back and I still see that form and didn't see that popup message. So I'll have to try again and see if that has gone through or not. Personally, I always take them to a thank you page, and then what you can do is you can also give them another call to action over there and you put up a message, something like, so w...

I'm a freelancer. I have a challenge when it comes to payment terms and when someone hires me for his campaign, especially new clients'. So, okay. You have not said what the challenge is, the challenge is it to get paid, or is it to get paid on time?! Because these are two different things because some customers are unfortunately like that, where they don't pay on time or they don't pay. So you need to keep things very simple and you have your written terms and conditions upfront. I'm not saying go to an attorney or a lawyer and make a long contract. Just say, I expect to be paid on such and such date when I send you my invoice, or within so many days. The way we work, and we had this problem as well, and every business has, big or small or freelancer or whoever you are, everybody has similar issues. So the way we work with our clients is we say, the invoice will be sent to you on the third, or on a certain date, and after three days or so, we will charge your ...

When you go into an analytics account at the bottom left-hand corner, you go to admin and then go to goals on the right-hand side, you're only allowed up to 20 goals per account, so use them wisely. If you run out of them, then you can overwrite any old ones or goals, which are not relevant anymore. But 20 should be more than enough for an average business, we are not talking about enterprise level. Click on a new goal, then you put in the name of your goal. So it could be a lead. It could be somebody visiting your website for two or more minutes or anything like that, right? So you put the name, then over here, you got these goals, sets, goal set one, goal set two, and the goal ID. It really doesn't matter. Which goal set or goal ID you use, but if you want to keep all the soft goals on one side and the hard goals in another one, then you can do that. But I personally don't bother that much. So let's say we have time on site. That's a really good one, two-plus...

Now, when I get new accounts, I would say over 90% of the accounts which we take over don't have any Analytics set up properly. They will have that tag on the website that does not mean that Analytics is set up properly. You need to set up these goals, audiences, event tracking, and so on, and then import them into Google ads so that you've got the full power of Google Ads, as well as Analytics. Now, what you need to do is if you were to imagine the best analogy I can give you is of a car. When we sit in the car to go from A to B, the first thing we do when we start the car is to look at the dashboard, right? And whilst we are driving, we are continuously looking at the dashboard. How much speed we're going at, how much fuel we have got, any red lights popping up or not, and so on. Now, if I were to blank out the dashboard of your car and then tell you to drive, it will be pretty dangerous and difficult to drive without the dashboard and this is what analytics is for G...

Hi Uzair. Thanks for all the great videos. Could you please do one on monthly and daily over delivery?  I would just run a display campaign with a 10-pound budget and you use your manual CPC settings. Well, it's for everybody. It's not my setting. You have this option to set your bids manually, or you can use the automated bidding. So the ad ran for one day and Google now displays sub cost 27.10 built, and the cost is 20 pounds. Okay. I have a message in the right-hand corner, one campaign, Reached monthly charging limit. If you could please explain what happened and why that would be really helpful as there's no content about this on the web. So you ran the ad for one day. Are you saying that they have served £27 worth of ads? And if you haven't built 20 again, this is a little bit confusing and I'm not sure what your question is and depends on how your billing is. So if you reach your monthly billing, then you probably will get a message on there, but I...

How can we avoid getting suspended for circumventing policy? My ad account was suspended for that. You need to look at the Google terms and policies. You must be running a campaign that goes against that. And that's why your account is getting suspended. I cannot answer that for you because I don't know what kind of ads you were running or what are the keywords. Some things are prohibited and Google, which you cannot run in. If you are running those types of ads, then you will get shut down. So I'm sorry, I can't answer that. You will need to speak to Google about it. And if you find that you are not, you know breaking any rules and you are not violating any of the terms or policies, then you can put in a request for it to be reviewed and they will review it. And if it's all well and good, they will restart your campaign. “is it possible to run both DSA and search ads in the same campaign? If yes, how long we have to continue with DSA, as you said, some of ...

Now you can run the search network and the search partners together, but I would never recommend keeping the same campaign for all the three of them for search and display networks because these are different networks. You got different CTRs and different click-through rates, different conversion rate cost per conversion, and so on. I would absolutely take the display network out and keep it in a separate one, a few. Should you wish to run the display campaign or your ads on the display campaign? So what you want to do is when you're setting up a campaign, you need to uncheck those boxes. Now you will find that those boxes I already checked. Now let's go into our account and I want to create a new campaign, and I'll just create a simple campaign and got to be searched campaign, obviously there, but this is what I mean by keeping them separate. So the default setting is that they are already checked. And a lot of you guys and advertisers oversee this thinking that these...

You will find a lot of these big companies, supermarkets, online stores - they will have special offers as loss leaders because they know once they come to them, we are going to buy lots of other stuff. The same way in a supermarket, you will have some items like bread, milk, these supermarkets will probably sell at breakeven, or just making very minute profit margins on it, because they know when we go into the supermarket, we're not just going to pick those couple of items, we're going to buy lots of other stuff as well, where the profit margins are a lot higher. And that is why you need to do the same thing, is be able to work out your customer lifetime value right across the board, and then bid accordingly and bidding high does not necessarily mean that Google is going to charge you this cost per click.  It means that you are going to win that auction, and you are only going to pay 1p or 1 cent of whichever currency you have one penny more than you're, the second-be...

Okay, Okay, I believe we are Live. Those of you who are online with me, if you can put in a little yes in the comments box on the right-hand side or below this video, so I know that you can hear me loud and clear, so I'm going to get started in a few minutes. I'll just make sure everything is working fine. Okay, perfect, I believe everything is working very well, thank you for being patient.  So it's been a while, thank you so much for being here, and apologies for the radio silence for the last couple of weeks on YouTube, especially with the live streams. As you may well know, we had some issues with the internet speeds where the live stream just wasn't working very well, it was breaking up and disrupting which wasn't giving the best experience for you guys, as well as for me, it was very frustrating that I'm coming online and then you guys can’t get the best out of these sessions. So we had a new broadband line installed and I believe this speed is pre...

We’ve created this short article to help you learn all about Call Ads and how they could help your business. We’ve also included a handy step-by-step guide as to how to set up call ads conversion tracking, giving you a way of monitoring ad performance.  Call ads are specifically designed to encourage people to call your business for a service or product, or perhaps to make a booking. Of course, call ads can only appear on devices that support making phone calls! If a potential customer clicks your ad, the button will make a call directly from their device.  Tracking Your Calls From Ads You can use  conversion tracking  to help see the effectiveness of your call-only ads as well as  call  or location extensions that lead to phone calls to your business. This type of tracking treats a call as a conversion as long as it lasts longer than a minute. This is to ensure that any nuisance calls, those made by mistake and short calls that do not lead...

How do I avoid invalid clicks in-display campaign?’ Great question. This is where a lot of fraudulent clicks happen because of AdSense. What I do is I look at the quality of the traffic. If the bounce rate is very high and they bounce off the page after five seconds or something like that, I know that it's junk traffic. So what I do is I set up goals in Google analytics, import them in Google Ads and then track it and see what happens. So the things which I will track is time on site, for sure, if they are staying on the website for a longer period of time, if they have converted, if they have clicked on a video, a number of pages visited. So there's a number, there are a number of micro conversions. Should I say, we set up and we track and that tells us and shows us the quality of the traffic and you can quite easily minimize it. As soon as you see that these clicks are just getting the ads, are just getting the clicks and you're not getting much out of it, then you k...

Phone calls, you see you go to the plus button ‘phone call’, and now we're going to go ‘calls to a phone number on your website’. So the process is pretty much the same; phone number, put in the name, value, one, call length, click through conversion window included - yes, attribution last click. And then when you create and continue, I’m just going to put in - calls from websites. Okay, you'll get this option, three options, and install the tag yourself, email the tag to your webmaster, or the guys who look after your website. And then you click on this one, which is the Google tag manager for every kind of tracking. I would highly recommend that you use the tag manager and you will get prompted to enter the conversion ID and the conversion level. That's all you need to do, it is fairly straightforward. There is a little conversion link, a tag in Google tag as well, which takes literally 10 seconds to set it up. Once these are set up, that's it, you don't need ...

Attribution model, everybody works differently. Google's default is the last click, I tend to use time decay because if multiple ads have shown to the same person and then they converted, then every ad gets a little bit of attribution. What some customers or some clients do before the first click, for example, let's say a locksmith or a plumber where someone only sees that ad only once. Then you attribute that conversion to the first click and not to anything else. So you can, but the last click is the worst one in my humble opinion. So I never use that time decay. Now this conversion or the call tracking conversion tracking is the easiest one in the whole of the Google ads account to set up because once you've done this, that's it. You don't even need to put up any tags or do anything in Google analytics or Google tag manager, that's it, it's done. It says you're done. All you need to do then is when you go into your campaign, you just select that ...

Another conversion or confusion should I say, is how many conversions to count per click or interaction.  For lead generation, always have at least one, because somebody may call you again, but it's the same person. Whereas for an eCommerce website or where you are selling physical or any other kinds of products, you put it on every, because every sale is a different order and you need to attribute that value towards your Google Ads account. So, it says here recommended for purchases and recommended for lead signups and other conversions, right? So put this as one. Now call length to qualify the call as a conversion, it really depends on how you want to track. Whether you want to set it up as a 60-second call that will qualify as a conversion, or you could have it as a 20-second minimum call length.  So what this does is if somebody hangs up the phone after five seconds, because they may have accidentally clicked on your ad and come through, or you are not the one they ar...

In today's session, I'm going to go through the most requested questions and the biggest problems, which I think a lot of Google Ads users and advertisers experience, which is setting up the Google call ads tracking. There seems to be a fair bit of confusion for a lot of people, so I thought I'll cover this topic for you. So all you need to do for tracking up your call tracking is, you go to tools and settings, then you go to your conversions and from there you have a choice of four types of conversions over here: website, app, phone calls, and import.  Import is where you can import data from Google Analytics or other third-party apps or programs. All we need to worry about is this one for today, is the ‘phone calls’, click on that. You will get three different options.  First is the calls from using ‘call extensions’ or ‘call-only ads’. The other one is called a phone number on your website and clicks on your number on your mobile website. Now the third one is only applic...