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To make Smart Bidding strategies easier to use & work with. Google Ads has recently announced that instead of 4 strategies, they will be merged into 2 bidding strategies. tCPA & tROAS will be bundled with Max Conversions and Max Conversion Value bid strategies, respectively. This means that the 2 new strategies will have optional tCPA & tROAS bids which will make controlling the bids a bit more accurate. If you enjoyed this article, you may also like: Google Ads Target CPA Bidding Google Ads Bid Strategy Report Understanding Return On Ad Spend (ROAS) Google Ads Attribution Models Explained

Apple has announced that iOS apps submitted for review on or after 26 April 21 must comply with App Tracking Transparency (ATT) policies and ask for permission when they use certain information from other companies’ apps and websites for advertising purposes. You can no longer send Google Click Identifier (GCLID) for iOS14 traffic coming from ads. Traffic from other Google sources will not be affected and will continue to include GCLIDs.  Google Ads has also recently introduced a new URL parameter to help comply with Apple’s policies to help you measure the results from your ads on iOS. If you enjoyed this blog, you may also like: How To Create Google Ads Campaign How To Create Ad Groups In Google Ads Google Ads Search Network vs. Display Network What Is Smart Bidding In Google Ads

Customer Match helps you build a stronger relationship with your customers by using the information that they provide to you. You can create audience lists and engage with customers across Search, Shopping, Video, and Discovery campaigns. To make it even easier for you to use Customer Match, Google Ads have launched some new updates to help you reach more of your customers and improve performance. To improve your match rate, Google Ads recommends adding as many pieces of customer information as possible. In fact, advertisers who uploaded two types of customer information saw an average list size increase of 28%, and with three types they saw an increase of 35%. If you enjoyed this article, you may also like: How To Create Video for YouTube Channel How To Setup Gmail Ads Landing Page Optimization Tips Types of Google Ads Campaign

I’m going to show you how to Google Ads account and the structure set up within that account. So if you are new to Google ads, you may struggle with how the account is set up, the campaigns, ad groups where do the keywords and the ads go. How to Structure a Google Ads Account  So in this short video, I’ll show you very quickly how it is all set up and how the hierarchy of these campaigns, ad groups & keywords is. Okay. So here’s my iPad, all right. So at the top, we have the account underneath that comes the campaign or campaigns, at the account level, you have your billing and your company info, etc. Campaigns will have ad groups. So we just call it ad group two, ad group one, you can have as many ad groups as you want. There is a limit to it, I’m not sure how what’s the maximum, but it goes into thousands. You will never run out of ad groups in a campaign. Okay, Under ad groups we have your ads, keywords, you could have even negative keywords. It depends on h...

Google offers a large number of tools to help businesses with their marketing campaigns. As part of our goal to deliver quality content that teaches you how to make use of all of Google’s tools, we’re going to talk about  Google Ads search partners  and the  Google Display Network . You can check out the full video below to learn more about Google Ads search partners and the Google Display Network. In this post, we’re going to give you a brief overview of what Google Ads search partners are and what the display network is. You’ll learn about the features that Google offers and how they can be implemented into your marketing efforts to transform your business. What is Google Search Network? The Google Search Network is a group of search-related websites and apps that are eligible for your ads to appear. Whenever you advertise on the Google Search Network, your ad can show next to search results if the user searches for terms that are related to your chosen keywords. Sites ...

 At  SF Digital  we are proud to share our knowledge and expertise to help others build and grow their businesses online. In this blog, we are talking about Video Marketing and sharing our top tips on getting started. Very few business owners, professionals, and bigger companies are utilizing and leveraging the power of video, so now is the time to get started and be ahead of the trend. Why use video?  Video is an SEO hack! Video is a fantastic way to get page 1 rankings on Google organically. With recent changes to the way Google shows its results, it is now favoring video content higher than ever before. Now, whenever you search for something on Google more often than not, a set of videos will appear in the results referred to the 3 pack or 4 pack. Getting your videos to rank in the 3 /4 pack is very achievable through SEO (and one of the easiest SEO wins we’ve ever had!). Video Ads YouTube Discovery Video Ads  are one of the most effective wa...

"What is the best practice for making a keyword campaign with this new update?" Okay, so you are referring to, I guess, the new update or the latest update, or the bombshell, which Google has dropped on everyone, is that they are stopping the broad match modifier keyword. So, I'm pretty certain you are referring to that. "Is a single keyword campaign strategy still apply? What is your suggestion as best practice going forward?" Great question. I like that and I think it will be helpful to everyone on this call, as well as those who are watching this. Now, there are only three match types, broad match, exact, and phrase. Now, you take out the broad match because the majority of the time, people or advertisers like you and I will not be using them. So, we are left with phrases and exact. Now, let's look at it and see what's the best strategy, how we can use these two match types. The first way is you put the same keyword as a phrase and exact in the same ...

Google Ads Keyword Matching Options  is a subject that all marketers need to stay on the pulse with. If you’re not familiar with Phrase & Broad Match already, you can look at our blog  here  where we tell you everything you need about Keyword Match Types. Back to the here and now. Changes are already happening, and more is to come later in the year, so what will this mean for your Google Ads? Read on to find out more about the changes. Let’s Start With The Important News Towards the end of February 2021, Google announced the rollout of changes to Broad Match Modifier (BMM) – the manual control you use in Google AdWords to restrict and control who sees your ad. Between now and July 2021, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers. This will allow BMM to be phased out and no longer be available from July. You can read the official announcement from Google...

So, what do I actually mean by content creation? Obviously, that word, that phrase gets thrown around quite a lot, but what we're actually talking about is anything that is going to be representing your business. So, it could be your website, your social media channels. It could be images, video work, anything really that's about you and your business and that you need to collate together. Of course, we have just moved at such a pace now within our businesses and the world that we live in our content and how we create that and what we are actually seen by our audiences has become crucial that we actually slow down a little bit, sometimes almost stop, think about what you're putting out there and then plan everything together so that everything sings about your brand and really comes together in a really cohesive way. So, what's the best way to start, and for me, I think the biggest thing that often gets missed is to have a plan. Now, I'm going to use the ex...