SF Digital Studios

In this video, I'm going to show you how to analyze multi-touch attribution using the best software on the market. Which is the best tool to analyze multi-touch attribution? Now, again, this is a kind of worm how deep you want to go into that hole. The attribution model really depends on how you are tracking data, what is important, and what isn't. We don't use any other tools or apps other than Google Analytics, which is more than good enough for us for what we do. Yes, there are lots of other tools as well, but for us, this is good enough. We will be starting to use SegMetrics, which is great for tracking Facebook as well as Google. So that is something that we are looking to implement within our CRM. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads Dynamic Search Ads Best Practices How To Optimize Your Landing Page

Do you want to know how to run ads for clients? If so, then you must watch this video. I will tell you what is the best methodology that can be used for running these ads. What is the better method to run ads for clients? Use the client’s Google account or use our own personal account/agency account? Great question. Never ever use your account. Never ever put your billing in your client accounts. So the way to do this is you set up an MCC, which is My Client Center. So if you go to Google and type in or Google it. Google Ads MCC. So that is a separate kind of account, which is your master account. And then you request access from the MCC to the client. That client account gets entered into a link into your MCC and you can have hundreds, we have hundreds of accounts in our MCC and that's how we do it. Well, we are working on our client account, but they have set up their own billing. Some agencies, they will work in their account as long as their client is paying them or their busi...

You might have heard that cost per click (CPC) doesn't matter, but you're not convinced. I am going to show you why it's not an important metric for your Google Ads campaigns. If I set automatic bidding for conversion, the CPC cost is extremely high. So I set it with max CPC with the click maximum. Yeah, you can do that. Absolutely. So what would you rather have? A cheap click with a low conversion rate or a high CPC click with a high conversion rate? Think about it. Are they paying the expensive click, which has got a higher conversion rate because my cost per conversion will be lower? So it's not about the cheap clicks. Right? And this is what we educate our clients about. Don't look at the click. Click is a vanity metric, impression, CTR, all of these don't matter if you don't have the conversions, conversion rate and cost per conversion or return on ad spend. So that are the three or four metrics that you want to focus on. And then, yes, you need to...

In this video, I'm going to show you the most common reasons why your ads aren't getting impressions and how you can fix them. I have started Google Ads and five days already passed. But I'm not getting any impressions. I'm getting only two to three impressions per day. So it's probably that your campaign setting is too tight, and your bidding is not very aggressive. You need to increase the bids. If you are running a manual CPC campaign, look at your keywords, and see if they have got any search volume or not. If you are targeting keywords that nobody is searching for, then obviously you're not going to get any impressions. Check your negative keywords that you have not blocked any good keywords as well. So there are lots of things which you can do. But the first thing I would do is to make sure that the bids are aggressive, and the keywords are good, and if you can't get any impressions on an exact phrase, then go broad and see if it starts to run. Bu...

Have you ever wondered how you can use your advertising budget efficiently to drive more ROAS? Watch this video to learn how to implement the Target ROAS bidding strategy and make your marketing campaigns more efficient. How to implement ROAS bidding strategies or on which businesses we should use ROAS? ROAS is the return on ad spend. You can use ROAS for lead generation as well as eCommerce. E-commerce is a must because you want to know which are the most profitable campaigns. So if you are spending £1 or $1 dollar on Google and you get four or five back, then you know your return on ad spend, right? How many times you are getting back for eCommerce stores and accounts? Then you need to take out your direct cost of goods and then you can work it out that way. We have a formula. I think I'll cover this in one of the next sessions as to how to calculate your return on spend. And then you can work out your minimum or break-even ROAS. Because once you hit that break-even point, t...

Learn what is Google Ads Target impression share bid strategy and what it means. Watch the video now. Please say something about the target impression share. We hardly ever use that to be honest with you, unless it is for a brand campaign, and you want your branding and also you want as much impression share as possible. So that's what it is, the target impressions share. So, you set up your target impressions here that I want 90% or more or 80% or more. Then you would do that. I can't remember the last time we use this bidding strategy. So that's not a lot to talk about or say about. Only that you are bidding very aggressively so you don't lose out in the auction and obviously you win that impression in the auction. Okay, nobody tells us about it? It's because not many people use it. Perhaps at big enterprise-level accounts, they probably might use it, but I don't know of many agencies using a target impression share. If you enjoyed this, you may also ...

In this video, I talk about what to do when you only get clicks, but no calls. Watch the video now! Google is showing conversion 9, clicks 6. Okay, I'm trying to understand what you've written. So, 9 clicks, 6 conversions on by default. Google calls reporting on calls from Ads, but no calls were made. How is it possible it's showing conversions? Okay, so it's showing 6 conversions and you got 9 clicks, and basically, you did not get any conversions. So, one of the best ways to rectify this issue is very simple and easy. When you set up a conversion action, set it up for a minimum time. So if your call conversion is more than 60 seconds or 30 seconds or something like that, then you will classify that as a conversion. Sometimes these invalid clicks or bot clicks will mess up the data and muddy it. What I would recommend is do that is just put in a minimum number of seconds for your calls to be classified as a conversion. If you enjoyed this blog, you may also li...

In this video, I'm going to show you why your ads are being disapproved for "Destination not working" and how to fix it. I'm facing an issue related to ads disapproval, error is a destination not working on iOS devices, I have checked everything from my side and the development end. Well obviously, I can't answer that. The only thing I can say to you is there will be some issues with your hosting. If you have checked everything and everything is fine, then appeal to Google that everything is working fine, because sometimes the automated bots sometimes disapprove your ads. And then you need to get a manual review done. Because what happens with Google Ads, it's not like once they've checked it, it's set and done. No, they will constantly and regularly check your URL because Google is all about user experience. When somebody clicks on an ad, they don't want to send the person to a 404 page or a page that is non-existent. That is not a good user ...

Discover the video screen recording tools to use for video creation. Watch now! When replying by video on quora questions, how do you put your face in the background while talking? Any free video software? So, you can see behind me is the green screen. So what I've done is I've painted my wall green so I don't have to bring in the background on a stand. Every now and then, it's out of the way, and I'm on my desk right now, and the wall is always going to be behind me. So whenever I'm shooting, I can shoot very quickly without having to do any setup. I don't know about free, but the ones which I would recommend, and they are very inexpensive, to be honest with you, is Camtasia, and Screenflow, It's Mac only, I can't think of anyone, any other but if you type in let's go free video editing app or something like that. Vimeo is paid. I know Adobe is paid as well. Filmora, I've heard very good things about that as well, Filmora, which is ...

You've heard of many marketing strategies, but which one is the most effective? In this video, I'm going to show you which one has the highest conversion rates and why it might be the best option for your business. Most effective advertising methods? So my method is simple. I want to reach my audience at every possible touch point, beat on Google, YouTube, Display Network, Gmail, Discover, Facebook, Instagram, and TikTok, wherever they go, I want to follow them. And that is going to be your most effective advertising method. My best analogy for this is if you want to win a war, you need to attack from the air, by the sea, and by land. You can't just send in a few fighter planes, throw a few bombs and come back. You are never going to win the war. What you need to do is to have a 360-degree marketing campaign. You want to be like that octopus, right? If they go there, you catch them. If they go here, you catch them. if you go over there, you catch them. Wherever they go...

In this video, I'm going to show you which plugin is best for tracking conversions and conversion value in Shopify. Which plugin can we use to track Shopify conversions and conversion value? So Shopify has got one of the best plugins and it's kind of like it's literally plug-and-play. To be honest with you, when it comes to tracking Google Ads conversions and conversion value, there are lots of different apps in Shopify. Choose whichever one you like. But there is one particular one. I can't remember the name of that plugin from the top of my head, but it has got the most installs or reviews or something like that, just go with that. It's called the Google Ads one. Actually, plug it into your Shopify website, and pretty much it is that easy. So Shopify is really really simple and easy to set up your conversions and the conversion value. Conversion value for those of you who might wonder why we need to work. Why do we need the conversion value? Because each orde...

In this video, I'm going to give you Google Ads tips on how to use landing pages and negative keywords list to help you get great results. Good info on creating a separate landing page and creating an account-level negative keyword list. Yes, absolutely. I'm just going to put some notes over here. Never send or run traffic to the homepage. Right? unless it is for a very specific campaign like brand awareness or something like that. If it's a service or a category of your products, then you send them to those pages. And the negative keywords you can either set up at the ad group level, campaign, or account level any keywords or search terms that you don't want your ads to run for you put them at the account level. So let's say you're running a campaign for car insurance and you don't do home insurance or business insurance, then words like home, business, smartphone, or any other kind of insurance you can think of health, life, those go into account leve...

How to connect your Google Analytics and Google Ads account through Tag Manager. So all you do is take the Analytics ID. Now you need to start transferring it to GA4, but you take the UA number and go to Tag Manager. There is a pre-set tag for Google Analytics. All you do is just enter that in there and trigger it on all pages of your website. That's it. It literally is like a one-minute job. It's not complicated and super simple and you'll be able to run it, but you need to have obviously your analytics and your Tag Manager, but that is running through that. How to link it. So in Google Analytics, you have under when you go to settings and in the middle column, which is the properties one, it's called Ads linking or Ads link. You click on it, put in the ten-digit ID of your Google Ads account and that will link you don't need Tag Manager to link analytics or Google Ads account, it just links directly between the two. And analytics is going to then talk to Goog...

Here's how the Google Ads promo code works. Watch video. My offer is to spend £400 and get £ 400. So if I spend £400 in a few days, will they still take the payment from me or will the new invoice include the free £400 credit and I pay nothing? Good question. And this is something that everybody gets a little bit confused and this is about the coupon codes which you get from Google Ads which you then put in your account quite often Google will auto-apply new accounts with the offer if they are running any offers. And these offers are in different countries and in different amounts. So this obviously is in pounds which is in the UK. So as it says over here, my offer is to spend £400 and get £400. So you need to spend that amount first and then you will get another £400 worth of equivalent in that first 30 days. Whatever you spend does not mean that if you got a coupon code for £400 and you spent only £200 and you'll get £400, no, it is the same exact amount. So if you spend...

If you're looking for a job as a Google Ads expert, you may be wondering how long it takes to become qualified for the role. In this video, I'm going to show you how long it takes to become experienced in the role, what skills you need, and what kind of training is available. How long it takes to become an expert, and how difficult it is. And I cannot answer this question now but can anyone else because Oliver might learn at a faster or a slower pace than Izukanji. Everybody is different. You cannot expect everybody to learn at the same pace and or become an expert in the same amount of time. An expert is a very broad word. Who do you call an expert, right? Who knows? Someone who knows everything about Google and got all the certifications and gets no results for their clients or someone who has learned Google Ads by themselves and generates leads and sales and runs profitable campaigns for the clients. I would say the latter person, right? All you need to do is to become ...

In this video, I talk about invalid clicks and what happens when even though you have excluded the IPs, you still get invalid clicks. I've noticed fraudulent clicks from recurring IP addresses. Okay. Pasted them into IP exclusions, yet I still, find clicks from those IP addresses days later. Any explanations for this? So you also need to look at whether Google has classified them as invalid clicks as well. And you will see under your billing history that you might have had some credit for those clicks if they still pop up there. I would recommend that you speak to Google Support. And the best way to do that nowadays is obviously the phone support is restricted in some countries. I'm not sure where you are. The best way is to create a little loom video or a screen-sharing video and show them what you've done when you put in the IP addresses in the exclusion list. And after that, those IPs are still popping up, and then they're going to have a look at it and sort it ...

Learn how to track Add To Cart conversions as well as other primary and secondary conversions. Watch video. How to track add to cart and check out for Google Ads. So there are a couple of ways you can do this. One is obviously through Google Analytics and Tag Manager, you set up events and goal tracking, and then you can import those micro conversions as a goal. Now, let me talk about this. because It's a great question. And you can see this fine. All right, you have your add-to-cart and start the checkout. You can have billing over here. Depends on how your shopping cart has been set up. And then obviously thank you page for the order confirmation. Right? So these are the four steps you can track. Now obviously, this is your main conversion or the primary conversion. Okay, I’ll put this here as primary. I'll just reduce this a bit. Okay. Now if they don't take these actions, they are never going to end up over here. So if you have got very little or no data in the acc...

This video is about Google Ads for roofing companies or roofers. How to choose your goals and objectives. What is the best choice to choose? If I have no data about the audience, I'm interested in getting leads for a roofer. Okay, so you are looking to start a lead generation campaign, and these are the campaigns. It says here when you're setting up your campaign, select the goal that you would make this campaign successful to you. So it really doesn't matter whether you have data or no data in the account. If it's a brand new account, obviously it’s going to be zero data in the account. So every campaign starts from zero and all you do is select the goal, whether it's for sales, for eCommerce websites, or leads for lead generation. If you just want brand awareness, branding, or driving traffic to a website or a blog, then you click on this one, which is the website traffic, or to a specific page on your blog or website, then you do that. If you are looking for...

We're going to take a look at the question of who will win if you and your competitor have the same Google Ads bidding strategy. If you and your competitor have the same bidding strategy, who will win? Well, there are only so many bidding strategies you can have in Google Ads. The manual, target CPA, target ROAS, max clicks, cost per thousand, which is for videos, and so on. So they are bound to have the same bidding strategy. There’s nothing wrong with that. Both of you are bidding on that same. But how aggressive you are, it’s like a boxing match, right? Who punches harder stays on the feet, and the other person is on the floor and they lose. So if you are being aggressive enough and you’re punching above your weight with really aggressive bids, that’s what I would do a lot of time. I think it was you, Umair, who asked me how we decrease our acquisition cost. Instead of punching your competitor harder, you are trying to punch him a bit slower or softly. You will not knock hi...

In this video, I'm going to discuss the benefits of a rich landing page and how it can help you generate leads, improve conversion rates & more. How can we know the landing page of our campaign has rich content? I’m not sure what you mean by this, but your landing page should have what it offers. So if you're selling red apples, then your landing page should be all about red apples. And if you got photos of red apples, videos of red apples, text copy, and all that about red apples, then you got rich content and everything you have on that page is about red apples. But if you're selling red apples and you got everything about green apples or golden apples, then you don't have the right content on the page for your product. If you enjoyed this article, you may also like: 8 Costly Google Display Network (GDN) Mistakes Types of Google Ads Campaign How To Write Good Google Search Ads Google Ads Smart Bidding Uses Machine Learning How to Setu...

In this video, I'm going to show you how to create the ultimate customer acquisition strategy that helps you reduce the cost of your customer acquisition. How can we decrease our acquisition cost? There are lots of ways to decrease it, but is your current cost profitable or not? That's the first thing you need to look at if it’s expensive, and I presume that you are talking about lead generation, but what I just said why not try to double up your conversion rate at your end rather than try to squeeze in Google Ads? Because you're going to get less traffic and if your competitors are bidding very aggressively, they are going to win. So think about how you can improve your conversion rate by offering a great deal, an offer that your customers can’t refuse, and you take your conversion rate from 10% to 20% or 20% to 30% and so on, and your acquisition cost will automatically come down. If you enjoyed this blog, you may also like: What Is The Best Lead Generation ...

Do you want to know which is better, Target CPA or Manual CPC? Well, in this video I'm going to go through the pros and cons of both of these methods and help you decide which one is best for your business. My ad account is new. Shall I use manual bidding or target CPA? My goal is to generate leads at a cost per lead of INR 100. Okay, so first of all, you want to generate leads for Rs 100. It may not be possible. What if your click cost is Rs 200 per click? Then you can't so you've got to let it run and don't have a fixed number in mind. Everybody wants the lead cost to be as low as possible, but physically it may not be possible to get that lead at that cost. So let it run. I would say manual bidding. Yeah, we can do that. Target CPA wouldn't go because we don't have any data. As your account is very new, let it run. Start getting the clicks, and the conversions. Once you've got about 100, or 200 conversions, you will know your target CPA, whether it i...

In this video, I'll be discussing the best ways to learn Google Ads. I'll be covering various sources of information and how to optimize your learning process. So please describe a complete roadmap for mastering Google Ads. I'm learning from Skillshop, but what to do practically? How to create landing pages, Arrange domain and hosting. Okay, so there are, first of all, lots of things you're trying to become an expert off. If you are just trying to do Google Ads, then you need to forget about hosting, domain, and landing pages to a certain extent, yes. But don't go into building and creating landing pages for your clients unless you have got a team member who is good at it. All you do is focus on one thing only. If you want to design landing pages, do that. If you want to do Google Ads, do that. If you want to do video ads, do that. But don't try and do everything. So that's the first thing. The roadmap is a big map because Google is massive. You got sea...

Want to get started with Google Ads and get hired? Watch this video now. Can I join your team as a trainee so I can see how things work? Because I have consumed a lot of content, but to put knowledge to work, I need proper training. You don't have to pay me and you will get help. Okay? This is one of the most commonly asked questions I'm sent and request emails. I need help, I need training. I will work for free. So first of all, I don’t take advantage of anybody like this. If we are hiring somebody, then we will pay them. Secondly, I don't know who you are. what do you do? Now If you kept coming on these calls and in my Facebook group, asking questions, answering questions as well from other people who need help, you will be on my radar, right? And I'll see, you know what, this chat always helps everyone. And he knows a thing or two about Google Ads. I need to talk to him. Because you see, you need to look at this from my point of view. I've got 50 people emai...

Want to learn which keywords are converting? Please watch this video. How to know which keywords bring conversions? You don't until you don't run them. Try them and see what's working and what's not working. If it's a fairly new account, even if it’s not new, avoid one-word keywords. They are too broad. The intent is not there. So you need to see the intent. How to make a pizza. There's no intent to order a pizza online, right? It's information. People are looking, at what is the pizza, how it is made, and all that. What ingredients does it have? Whereas ordering pizza online, there is big intent. Somebody is hungry. They are looking for a restaurant or a takeaway to deliver pizza or home delivery pizza. Those kinds of keywords' intent are there. So you need to go after those keywords which have got intent, and they will convert. If you enjoyed this blog, you may also like: When Should You Pause Google Ads Keywords? What Is Dynamic Rema...

Are you not getting enough clicks on your approved call-only ads? Watch this video to find out the problem and its solution. I run Google call ads for one of my clients. Okay, the ad got approved, but no spending, and no clicks. Only been two impressions for the last two days. I didn't have any negative keywords. Okay? Your suggestion will be helpful. So there are two things which you are stating over here. The most concern for me is that you don't have any negative keywords. That doesn't mean that you put in negative keywords and your campaign is not running. You need to have negative keywords. Why waste money? Why can't you think of some terms which you know are not right for you? Put them up in the account level negative list, you're going to save a lot of money. So let's say you're running a campaign for iPhone repair. You don't do car repairs. So the words car, motorcycle, cycle, or any other kind of repair you can think of, keep putting th...

Has your Google Ads account ever been suspended because of a policy violation? This video will help you know those violations and its solution. How solve Google circumventing system ban solutions? It's a very simple solution. You do as per what Google says. Don't try to be clever. Don't try to outsmart the system. Don't go against Google's policies. Do whatever Google says to do. You will not get suspended. If your account does get suspended and you and in your belief, you've not done anything wrong, make an appeal. Sometimes it takes a little bit of time, a few weeks, but they will come back to you and they will say, yes, your account is unsuspended, or no, you have broken Google's policies. They will not tell you. That's the only frustrating thing that even by mistake you may have done something which suspended your account. So that is the only frustrating thing that they will not tell you so that you can rectify it, but you should know what you a...

If you are thinking your campaign is not running successfully, you must watch this before moving forward with other options. Does it take a few days for exact and phrase match campaigns to start running? I have two campaigns, one exact and one phrase match that I created for about 190 proven keywords from search terms that have converted in my other campaigns but for some reason, I'm not showing any impressions yet. It's been one day though but wanted to ask okay, so these are working, these are proven keywords. I would like to know why you have created a new campaign. Why not scale that campaign with more budget? Unless you are bidding differently or possibly running this campaign in a different location. I don't see any reason why you would do that. The other thing is you may be testing different target CPA or target ROAS then I can understand that. And if that's the main goal of this campaign, then yes, what you are targeting for the bids is not aggressive e...

Are you looking to run a cost-effective Google Ads campaign? This video will help you to achieve your target of maximum calls at the lowest cost. I've got a new client in the UK for House mover services. It's a very competitive niche. Client goals, Maximum calls at the lowest cost, which, of course, is for everybody. Everybody wants that. His Google Ads account is new. Which campaign do you recommend for this niche? It's not about the niche or whether the account is new or not. First of all, what budget do they have? The first thing is what I look at. If it's a small budget then I would focus on the search network. If they have got a bigger budget and budget where they can test other stuff and build up, put some budget towards the branding and the brand awareness as well, then I would also look at YouTube and Google Display Network. I'm not just saying that you only have branding campaigns being run on Google Display Network and YouTube. You can also run campaigns ...

If you are using Google Ads, you're probably familiar with the frustration of noticing that your ads are showing in locations you've specifically excluded. In this video, I'm going to show you how to prevent this from happening and save money! I'm running Google Ads in a particular city. Now some people from other cities are searching for those ads and doing fake clicks on them. I've excluded all other cities. Still, I'm getting clicks from those cities. Is there any way that my ads won't be visible to any other city except my target city? Well, I mean, if your ads are showing through in other locations, they may not be fake clicks because somebody was searching for that keyword, your ad popped up and they clicked on it. So, first of all, it may not be, but it is relevant clicks for you because you don't offer your product or service in that location outside your local area where you want your ads to run. In that case, I would put as excluded locati...

Learn how to track phone calls from your Google Ads call-only campaigns. Watch this video. How can I track the phone numbers of the person who clicks on my Google call-only ads? So, you can do that in the Google interface as well. In the call info where which numbers do people dial from? The other couple options are third-party apps like CallRail and CallTrackingMetrics, and they can also help you track the numbers as to where those calls came from. If you enjoyed this article, you may also like: How To Create Responsive Search Ads How To Use Asana Effectively How To Setup Gmail Ads Landing Page Optimization Tips Types of Google Ads Campaign

In this video, I'm going to teach you what you need to know about Google Ads billing and payments. Please I have been trying to fix this for days and it’s still saying the same thing over and over again. The second picture. Please what can I do? What's the second picture saying? Okay, so your billing country, Nigeria, as far as I can see, and it says your account cannot show ads to start running your ads, enter your billing information. So you need to go through the bottom half of that form and enter the full payment history of the setup Set up your billing, and then you'll be able to run ads unless and until Google has suspended operations in Nigeria, which I don't think it has. The only two countries I know where Google doesn't work in China and Iran, and the third one, I think, is North Korea. But other than that, everywhere Google is available. And if you still don't get any joy, then you go to this help button over here where my cursor is, and contact,...

In this video, I'll show you how to create a custom audience in Google Ads. Learn how to use advanced filters and targeting options. My niche is very competitive. Every niche. There is no niche I've come across which isn't competitive when it comes to Google Ads and Google PPC. So I'm exploring YouTube channels as a lead gen strategy. Okay, good. Very good. In fact, my question is, will Google know if someone searches balloons in Mumbai, then can I build an audience set where I can ask YouTube to show my ads to people who search these keywords? Absolutely, yes. Don’t need to apologize at all. Even if it's a basic question. We all need to start somewhere. Nobody is born in this world knowing everything, and I don't know everything either. So I also learn, and in fact, I learn quite a lot sometimes. And quite often when you ask me these questions. Because if I don't know, then I will go and learn it and investigate as to this is a really great question. I...