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Quality Score assesses whether or not your ads are valuable and appropriate. The higher the Quality Score, the more valuable and appropriate Google perceives your ad to be. Here’s more on that. Hi Jomar, how can I improve my quality score? So the quality score is based on three things your expected click-through rate. To improve the ad relevancy. As I said earlier in the ad, keywords must be on the ad so as will improve the relevancy. And then the third is the landing page experience. Very few people pay any attention to the landing page experience because whenever something needs to be blamed, it's got to be blamed on Google or the ads don't work or I'm getting clicks. Google is eating up my budget and not giving me conversions. Well, if your landing page sucks, you don't have a good product, and your pricing is way out. Whether it's too high or too low, you’ve got to make sure that everything is in working shape on your landing page. So if it's too expens...

If Google recommends that you switch from phrase match to broad match with Smart Bidding strategies, don’t ignore this. We strongly advise a broad match for optimal performance – and here’s why. Google recommends broad matches instead of phrases for smart bidding. Mike, this is something that you need to test. I would test it. We are getting better and better results using the broad match as well. So don't dismiss it. That's what I'm going to say. Because yes, going back two or three years I would have said stay away from broad but not anymore. The algorithm and AI are getting better and better. So don't dismiss that. Try it and see what I mean. Just put in a different set them up in a different campaign with its own budget so it doesn't affect your current one and it brought is going to eat up the budget anyway so it won't interfere with your current one and see what happens. And then again, as I said earlier, be very aggressive with search terms that are ...

 Search Engine Optimisation (SEO) doesn’t help Cost Per Click (CPC), as the two strategies are entirely different. SEO is organic, while CPC is your cost per click in Google Ads. Find out more on this. Does SEO help CPC? No, it's completely two different things. SEO is organic and CPC is your cost per click in Google Ads. Why would you use Google Ads and when would you want to run SEO? Let me show you something interesting. I'm going to share my screen, Okay, I'm going to go into an incognito window, and then I'm going to type in my keyword. Now, this is all organic. Do you see all these four? Now, nobody is bidding on this keyword, so mine has come up. But what this has done is you talk about SEO, I'm talking about video SEO. It's really powerful, Right? It’s coming above. Google is giving more preference to videos than organic rankings. And this is another one of my wells, this is our blog. So I've got four videos and one blog. If I change it to Google Ad...

Wondering how to find similar YouTube channels based on similar categories? You can do this manually or use tools in which you input the keyword of your niche. Here’s more on that. How to find similar category YouTube channels on YouTube for targeting through YouTube ads? That's a really good question. You can do it manually. And there are also some tools where you put in a keyword of your niche and then it will give you a handful of channels or videos. We necessarily don't use it as much because it really restricts the traffic. Google is more about the audience. So let's say you are selling an iPhone and I went to your website, and then I went to Google. I did not buy it, Right? Or I went to YouTube, and I started watching golf or football or nothing to do with my iPhone. Your ad can potentially come and show up in front of me, even though that video, which was a sporting video, had got nothing to do with iPhones. Unless I went to a video or a channel that is about te...

Google Promotions enables you to add special offers within your Shopping Ads. It isn’t too difficult to accomplish. In this video, we’ll teach you how. Can you add discounts to Google smart shopping campaigns or is it done via the product feed? Yeah, so you will put up your discounts if you're selling a product for $20 or £20 and you've got a sale going on. So in your feed, you can have the full price and the sale price. I just did a video with DataFeedWatch as to how to optimize the feed. That should go live in a day or two. Keep an eye out on the channel and it will show you how you can quickly and effectively optimize your feed so that your feed is 100% and Google knows what you are selling. So if it's a phone, if it's a t-shirt, if it's glasses or whatever, it will know what it is. Exactly. So optimizing the feed is not done by the majority of the advertisers. They just link Shopify or the backend of the website to Google Ads. But you got to optimize it in ...

Google Ads disapprovals happen all the time. What causes ad disapproval? How do you fix a disapproved ad due to policy violations? Here's how to do it. All right, Srinivasa, I hope I haven't butchered your name. I've been trying to create ads for skin care specialists here in Hyderabad. Okay. Ads getting rejected due to some violations. So you will need to go through Google's policies and I think there may be some ingredients or some things which you have put on your landing page, which Google will not allow. So you'll go through your Google Ads support center, submit an appeal for a review, and make sure that you are in line with their policy, and then it will get approved. No problem. If you enjoyed this blog, you may also like: Data Discrepancies Between Google Ads And Analytics How To Find Buyer Intent Keywords For Google Ads What Is GCLID & How To Use Google Click ID? What Is The Best Type Of Campaign In Google Ads?  

To earn good money utilizing Google Ads, we advise getting some practice and experience. Here are our top tips on how to become a Google Ads pro. Okay, how can I make money with Google Ads and how can I start with no experience? All right, I'm not sure which link you need, but with no experience is going to be very difficult. You need to first learn Google Ads. And not only learn, but you also need to practice and get some experience because at the end of the day, you are spending somebody else's money and they are relying on you as a Google specialist or an expert to manage the sales or the lead generation Now, you don't want to be testing and trailing and getting experience on somebody else's behalf or using somebody else's money because they are going to suffer. The client is going to suffer. If they don't get the results, they’re going to stop working with you. So my advice to you, as always, has been that you become an intern, work with somebody, and w...

Phrase match is vital to you and your PPC campaign, as you can reach more searches than an exact match and fewer searches than with a broad match. Here’s how it works. If I use a phrase that matches a keyword phrase that consists of three words, e.g. buys a red umbrella, how can I ensure that Google will not show searches that are missing words e.g. buy an umbrella, red umbrella, maybe? I think there was a typo. Yeah, let's do that. Buy a red umbrella, buy an umbrella, a red umbrella. That is what is happening in my campaign right now. Okay. I don't want to use an exact match because buying a red umbrella would eliminate all the long tail words, which is correct. Move this towards the left of it. Okay, I don't want to use an exact match. Yeah, it will also cut down on the traffic as well. Would eliminate all the long tails like buy a red umbrella now or buy a red umbrella in Toronto. Fine. I know I can use negative words with exact match corrections to eliminate those ...

If an ad is very high at lost impression share (IS) means impression share (rank), what could we do to improve it? So what this gentleman or lady is asking is, if I'm losing my impression share due to the ad rank, what can you do to improve it? I'll just put this in so it’s easier for everybody impression share. So what you want to do is you want your impression share to be as high as possible, Right? So you don't want to be losing out, but there are lots of ways we can help improve it. So let's have a look at it. So first of all, what I would highly recommend is you organize your ad groups properly. They need to be highly themed, so don't have Apple iPhones and Samsung phones in the same ad group. Keep them separate. If you are running a service-based business, then yes. Absolutely keep them separate. The theme needs to be very tight because nowadays Google's keyword match types are not exact is not exact, phrase match is not phrase match anymore. They show clo...

How to set up dynamic remarketing in Google Ads and how to choose the category. Good question. Dynamic remarketing is mostly used for e-commerce websites or stores. If I were to go to a website and saw a particular product, like an iPhone, then that product ad is going to follow me on the Internet to remind me to buy it again if I abandoned the shopping cart or did not buy or did not convert on my last visit. Most accounts that we audit the remarketing campaigns are not set up the right way. They leave a lot of cash on the table for their competitors to swipe from them from there under their noses because you've got to have a multi-touch marketing campaign. And what I mean by that, is if someone goes to Google, YouTube, Facebook, Instagram, LinkedIn, wherever or on the Google Display Network, your ads should be in front of that audience. So a lot of our budget for our campaigns is spent on remarketing to keep pushing them further down the funnel. Don't expect instant conversion...

Google is adding new options on AAR, which are auto-applied recommendations. What are your thoughts on this function and which options will you use? Normally, we don't use the auto-applied recommendations because I want to see or I or my team members like to see what Google is applying. Some of the recommendations are not so good. Some of them are good, but a lot of them are not aligned with our goals. So you need to be careful as to what recommendations you would like to apply to your campaigns. You don't need to auto-apply them. You can opt out. But let's go to the Google Support Center first and see what they talk about and how you manage the recommendations that you opt-in to apply automatically. So it will show you over here, let me adjust the screen up a bit. Zoom in a bit more. Yeah. Opt-in automatically applies recommendations. You sign into your account and the page on the left, click Recommendations, top right, or to Auto-apply. And then you can select which ones ...

Learn about the various types of attribution models available in Google Ads, including last click, first click, linear, time decay, and data-driven attribution. Understand the pros and cons of each model and when to use them to optimize your Google Ads campaigns for maximum performance. Get insights on how to select the right attribution model for your business and how to track and analyze attribution data. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads Dynamic Search Ads Best Practices How To Optimize Your Landing Page

Not sure how much to charge for Google Ads management? Watch our video to learn more about Google Ads (PPC) management pricing. I specialize in Google Shopping Ads and my target niche is eCommerce store owners. What do you think about a reasonable retailer package and setup fee as a new agency? I’m confused about pricing. So again, Arshad, thank you for your question. First of all, again, this is one of the most commonly asked questions, and I've replied to this many times, and I'll reply in the same manner. I cannot answer that for you. I don't know your lifestyle, your circumstances, your overheads. You may be able to live on $50 a day, or you may not be able to run your business on $500 a day. So it really depends on what you want to charge. So if you are new and I'm talking about this is what I did when I was new, Right? I’m not saying to all of you whether you should do this or not. It may not be right because I don't know your circumstances. So we started...

What does lost search impression share mean in Google Ads? Watch our quick tutorial on the subject to gain insight. Tell us, what is share lost impression share? So that is limited by budget. That means you are losing impression share. Now, let me repeat this again. There are two ways you can lose impression share. One is by budget and one is by your bids. So if you're not bidding aggressively, Google will not show your ads more because your competitors are outranking you, outbidding you. So you're going to have fewer impressions. The budget also is the same. If you don't have enough budget, your ads are going to stop running at midday or 1 o’clock in the afternoon, and then you're going to lose all that impression share through the rest of the day and the evening. So that's what it means. So you don't want to be losing a lot of impression share. That is a really good metric to look at to see how competitive or not your bids and your budget is. Because prev...

Unsure of what Maximum CPC is? Want to learn more about Google Ads limited by budget? Happily, we have all the answers in this short video. What is Max CPC and limited by budget? Max CPC is the maximum cost per click that you are willing to pay. So you tell Google I don't want to pay more than $5 a click. So that's your Max CPC. Limited by budget is Google more often than not will give you that warning that you are limited by budget because there's a lot more traffic you can get or a lot more clicks. So you can increase the budget and you will see that you're getting more clicks and more traffic to your website, which is not a bad thing if you know that your conversions are happening. Your cost per conversion or the ROAS ads are profitable and your conversion rate is good. So if you increase your budget and your conversion rate stays the same, you are going to increase your business and grow your business. So the most important bit before you scale is, first of all...

Agencies often hold off on the quest to get new clients. Here are some tips on how to get more customers for digital marketing. How to get new clients for a new Google Ads agency? I've covered this question many times. What you want to do is to whether you are new or old, the process is the same. We’ve been going for 20 years, a long time and we're just about to launch a new Google Ads campaign to generate more leads for ourselves. So first of all, I would say you have to run ads, and practice what you preach. So if you say if you are offering a service that is okay, I can generate more leads or sales for your business through Google Ads, then you need to be doing the same thing for yourself. You need to spend money because that's how you’re going to really polish up your Google Ads skills. Because when you spend your own money, you don't want to waste it. It's very easy to spend other people's money. And I'm not saying you can waste it, but it doesn...

Roughly 62% of advertisers struggle to get conversions from mobile calls. Wondering why you’re only getting clicks but no calls from your Google Call Ads? Sometimes I get a lot of clicks, but not as many phone calls. It could be click fraud. Yes, Vinny. There are lots of apps for reducing click fraud. I won't say it will completely stop it. It could minimize it. Look at your search terms report. See which search terms triggered your ads. And if there's a particular keyword or search term which is getting you all these clicks, then potentially stop it and see what other keywords bring in. And try long tail keywords as well where the volumes will be a little bit lower, but you will get high intent on those keywords. If you enjoyed this blog, you may also like: What Is The Use Of Search Terms Report? What Is IP Address Exclusion In Google Ads? What Is Frequency Capping In Google Ads? How To Use Call Extensions in Google Ads?

Wondering how to exclude your YouTube ads from showing on YouTube searches? Our video explains why this is no longer possible. Okay. Could you make a video on how to exclude my YouTube ad from showing on YouTube searches? I can't make it because you can't do it anymore. Google has taken out that option. Now I want it to show on In-stream videos only. But it goes to YouTube Search as well. Yeah, that is the problem. Well, that's the issue everybody has now. So you have to live with it. If you enjoyed this blog, you may also like: What Is Frequency Capping In Google Ads? How To Start A Digital Marketing Agency From Scratch? How To Turn Off Auto-Applied Ad Suggestions? How To Use Call Extensions in Google Ads?

How can you prevent invalid conversions in Google Ads? There are a few steps you can take - check out our latest video tutorial to find out. Okay. Do you think it's possible to even get invalid conversions? Yes. On the DN, which is the display network, I'm seeing a lot of conversions with less than 10 seconds on the site. It’s lead generation. Something seems off. Yes, absolutely Lyubo, these are bots, so I don't know why people do it, but it's just a pain in the backside. So there are a couple of things you can do to put in Captcha on your form that will minimize this invalid conversion. The other thing is you can try with potentially making the form a little bit longer. So even if somebody is doing it manually, then they won't bother. You can also do a multi-step or multi-funnel form. So use something like HighLevel or Jotform type form where only one question comes at a time. Then they have to click the button to go to the next question and that will minimiz...

Is Google Ads double counting your conversions? Wondering how to prevent this? Learn more about how to fix a double-counting conversion. How to prevent double conversion tracking. The same conversion track conversion has been tracked two times. One from analytics, and one from Google Ads. Yeah, very common and easy to make mistakes, but sometimes some marketers do this deliberately, which is not very good to inflate the conversions and make the report look better. That looks like you're getting so many conversions and obviously if you double up your conversions, your conversion cost is going to have half so what I would do is I will keep that Google Ads conversion as primary and make the Google Analytics which is imported into Google Ads as secondary. So it will not double counted. But you will see the Google Analytics conversion under the all conversions column and the conversion column will only reflect the Google Ads one. So it's very easy to do. It’ll take like 2 secon...

Unsure of how to create an A/B test in Google Ads? Follow these steps to create an easy A/B test to see which campaign performs better. I'm trying to make a bit of sense of this Google Ads. If I have four ads, each ad has two different landing pages. Because I want to test, should I put for two of these landing pages the same conversion? Conversion tracking will always be the same, Right? Conversion tracking will always be the same. What you want to do is to A/B split test and use something like Unbounce or lots of these page builder apps which will help you split test or A/B split test so that you can split them 50:50, 60:40, 70:30, however, you want. And just have one URL in the ad and not two, because it's going to be a nightmare to figure out which one is going where and why one is performing better than the other. Split-test them, and then in your landing page app, you'll be able to see which one is converting. So one page could be within the photo. One could be w...

It’s vital to know how to determine cost per action (CPA) in Google Ads to reap the full benefits of your advertising budget. Our video will teach you more. A video on Google Ads for real estate business, and if, with the net commission of example, $2000 USD, what? Okay, what can be the CPA? So what you're saying is that every time you get a conversion or a customer, you get a conversion of $2000. That means you earn $2,000. What you're asking me is, what should be the CPA? I cannot answer that for you. In fact, nobody can answer that for you. I don't know what your overheads, your lifestyle is, how your business has been set up, and so on. You can afford to pay $200 for that customer, or you can even afford to pay $1500 for a customer. Because if that customer has got a lifetime value of, let's say, $10,000, then why wouldn't you pay more to get that lead or acquire that customer? So, without knowing your situation and how many transactions happen after that i...

Worried about your suspended Google Ads account because of the circumventing system’s policy? Here’s what to do if this happens to you. All right. My website is for tours and travel. For many years, its Google Ads account was doing well, but one day it got suspended due to unacceptable business practices. After that, I tried using a new computer, new IP address, different payment, and new domain, but all accounts got suspended circumventing the system policy. Many times I also submitted the appeal form, but after some time the form is submitted, the account is suspended for unacceptable business practices. Okay, so Google terms and policies, change regularly. So if it was working well before and it's not working now, that means you are breaching some kind of Google policy and you've got to study those and make sure that you are not breaching them. So don't think that, oh, well, it was working fine before. Why they're suspending me now is because some of the policies...

Which goal should you select for maximum conversions when creating a campaign in Google Ads? Watch our video to learn more about Google Ads campaign objectives. Okay, which goal should we select for maximum conversions while creating a campaign for an interior decorator, lead form submissions, lead calls, or estimate requests or contacts? Well, it really depends on what the call to action is on your landing page. So obviously you got the leads. The form leads. Or if you want them to call, make a call. So that's a different call to action than submitting a form. Lead calls or calls are the best type form of lead because somebody is calling you or your business, they're on the phone with you. You have the opportunity to close or convert that lead. Whereas when someone submits sends in a form, then it's the case of doing and throwing when you get them on the call. What I would recommend is to use something like an app, like Calendly, where you put it on your website or la...

When your ads are up and running, there may come a time when you want to pause them. If you’re running multiple campaigns from one, should you stop your original Google Ads campaign? Once I copy and paste, should I pause the original campaign? Okay, Andrew, so I think what you're asking is you're trying to create multiple campaigns from one campaign and then maybe trying different bidding strategies or different target CPA or ROAS. No, I wouldn't pause the original campaigns. If it is running, don't touch it. If it is running fine. Do the experiments in the new one. So let's say you had a target CPA campaign running and you had bid $10 to get a lead and you’re running fine, but now you want to test whether you can get more leads or cheaper leads at $8. Then you copy that campaign and paste it. It's very quick and easy to do it in Editor. In fact, it is lightning fast. And I would highly recommend that you use Google Ads Editor for this and then make the new...

To ensure a successful Performance Max campaign, there are some assets you should have ready to go before creating your ads. What kind of photos and videos can I use in Performance Max? I don't have a generic store, but my store sells things related to outdoor sports. If it was a specific niche, it would be easier for photos and videos because the products would all be in the same segment. But in my case, how can I advertise all products? All right, so even if you were in every sport, like football, golf, boxing, or whatever is his own niche, you cannot have a sport in a generic niche, Right? So football shoes would be different from tennis shoes, running shoes and golfing shoes, and so on. So what you want to do is create these campaigns per sport. So you create one campaign Performance, Max. It could be a video, it could be displayed, it could be searched just for tennis. For another campaign, you segment it out for golf. Another one could be for soccer or football or whiche...

Every marketer who has ever thought about running Google Ads has asked themselves this question: Do Google Ads affect my website's SEO? Watch our video to discover more. Can Google Ads have a bad effect on my website SEO, if I run ads for one of my blog posts? No, actually, it will complement rather than hinder or have any bad effect on your website SEO. SEO is search engine optimization. Completely opposite or different from Google Ads. SEO is going to take you a long time. It's kind of like going to the gym. You have got to go on a regular basis. You cannot get the results in a matter of days or weeks. And don't expect too much too quickly from SEO, because this is an ongoing process for my business, especially in the digital marketing and Google Ads niche. Like everything else, it's extremely competitive because I’m competing with some very high-authority websites. So after about three years or so, now we are starting to get our blog post ranked on Google page one. ...

Learn how to optimize your search campaigns and get the most out of your advertising budget with these 10 advanced tips. From bid adjustments to negative keywords, these strategies will help you target the right audience and improve your ROI. Suitable for both beginners and experts. If you enjoyed this blog, you may also like: When Should You Pause Google Ads Keywords? How To Do Keyword Research For Google Ads? What Is The Use Of Search Terms Report? What Is IP Address Exclusion In Google Ads?

Learn how to write creative and effective Google Ads that stand out from the competition and drive high-quality traffic to your website. Discover the best practices and tips for crafting compelling ad copy and headlines that grab the attention of potential customers. If you enjoyed this article, you may also like: The Ultimate Guide to Google Ads Ad Extensions Google Ads Jargon Busters How To Do Keyword Research For Google Ads How To Set Up YouTube Ads Campaign

In this Livestream, I'm going to answer some of the most commonly asked questions about Google Ads in this video. Get insights from an expert and learn how to improve your ad campaigns today. If you enjoyed this article, you may also like: Google Ads Offline Conversion Tracking Google Ads Smart Bidding Google Ads Display Network Campaign Setup 2020 Google Display Network: 4 Ways to Reduce Spend

Get answers to your questions about Google Ads (PPC) marketing, whether you're an experienced executive or just starting out. Learn best practices and strategies to help you succeed with your PPC campaigns. This resource is suitable for both experienced advertisers and those new to the field. If you enjoyed this blog, you may also like: Google Ads Account with Client’s Credit Card – Why Would You Do That? Google Ads Account Suspended Due To Suspicious Payment Activity? How To Increase Page Loading Speed Is Digital Marketing Dead? What Is The Fastest Way To Add Negative Keywords?

Find the best answers to your questions about Google Ads (PPC) marketing. Get expert insights and tips on strategy, targeting, budgeting, and more. Whether you're new to PPC or an experienced advertiser, this resource will help you maximize the effectiveness of your Google Ads campaigns. If you enjoyed this blog, you may also like: How To Start A Digital Marketing Agency From Scratch? What Is Dynamic Keyword Insertion (DKI)? How To Turn Off Auto-Applied Ad Suggestions? How To Use Call Extensions in Google Ads?  

Learn about PPC (Pay-Per-Click) marketing from experienced professionals and get your questions answered. This Q&A is suitable for both experienced PPC marketers and those new to the field. Discover best practices, strategies, and tips to help you succeed with your PPC campaigns. If you enjoyed this blog, you may also like: Why You Are Getting Irrelevant Leads In Google Ads? Google Ads Account with Client’s Credit Card – Why Would You Do That? Google Ads Account Suspended Due To Suspicious Payment Activity? How To Increase Page Loading Speed

Here are some top Google Ads (PPC) questions and answers for freshers. These questions cover a range of topics including campaign management, ad creation, targeting, and optimization. Brush up on these key concepts and improve your chances of landing a PPC role. If you enjoyed this blog, you may also like: Why Performance Max Campaign Is Not Getting Enough Conversions? What Is Google Ads Account Verification & Why Is It Important? Why You Are Getting Irrelevant Leads In Google Ads? Google Ads Account with Client’s Credit Card – Why Would You Do That?

In this video, I'm going to answer some of the most commonly asked questions about Google Ads in this video. Get insights from a Google Ads expert and learn how to improve your ads campaigns today. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Ads Offline Conversion Tracking How to Setup Call Ads Conversion Tracking Google Ads Conversion Tracking