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Devices, you can choose whether you wish to run on computers, mobile tablets, or any particular operating systems or devices. But this is only good for let's say apps, if you are running an app for Apple iPhone apps, then you select iOS, you don't need to worry too much about it. This is not applicable for most of it unless you have got your tracking templates, if you don't have it and ignore this and ignore the dynamic ads, for now, we are just going to keep it very simple.  Conversion tracking, of course, we want to use either at the account level, conversion tracking, whatever you've set, or you can choose whichever conversions you want to track for this campaign. If you enjoyed this article, you may also like: Google Ads Tips | Conversion Tracking Conversion Tracking For AdWords Google Ads Tips & Tutorials: Learn Google Ads Live Google Ads Tips & Tutorials| Google Ads Conversion Tracking Join in YouTube Live stream every wee...

Budget, I'm just going to keep it as £5 or $5, whichever currency you have. This is what I like about Gmail and the GDN, you don't need a lot of budgets, you can start small and once you start to get the results you can scale your campaigns, so you don't need to blow your budget away on something where you are just about to test. Because right now when I'm starting new, it is at the testing. You would never start with $50 or $500 average spend unless it is a very big account and you want to get the data in very quickly, that's a different matter. For most people, you start cautiously, start small and then scale. If you enjoyed this article, you may also like: Google Ads Budget Optimisation Learn Google Ads: Google Ads Editor Tutorial Google Shopping Ads For Gmail, YouTube & Discover How to Set Up Billing in Google Ads Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder  here

All right, so we go to All campaigns...So at your campaign level, click the plus button, new campaign, and again you will get the options where you can either select a goal and set one up. Let's try this one first if I go display and then continue, I go straight over here. But this is completely different from setting up a Gmail campaign because what you want to do is to go there and I would just come up here. Now you see I've got these three options, smart display, standard display, and Gmail. When I selected the brand awareness and reach, I did not get this option over here. So if you are selecting one of these goal types and you don't see this option for Gmail, that means you are selecting one of these. Just go to create a campaign without the goal, that's the easiest way to do this.  Go to display, this really doesn't matter if you put in your URL or not, but I'll just put it in there for the sake of it. Name your campaign locations, your target, if ...

In today's session, I will be talking about and covering Gmail ads. Gmail sponsored ads are one of the... what do you call it? I should say the best-kept secret on the internet for marketing and advertising! It's a huge platform with over 1.5 billion users worldwide! So you can reach out to your audience at a fraction of the cost. Now what you need to remember is Gmail ads will only appear when somebody logs in to check their Gmail. And that is why it is such a brilliant platform, where you can reach the audience and we all use email pretty much, you know, many times a day. And you can reach this touchpoint multiple times during each day. So, setting up and running and managing a Gmail ad campaign is pretty much the same way as you would run a video ad or a Google display ad, but only targeted to the Gmail platform. Now yesterday I had a bit of a problem with the location settings because it would not let me set up the location... all you do is go to your campaign and the...

At  SF Digital Studios  we are really passionate about helping people get the most out of Google Ads and all it has to offer. By sharing our expertise, we aim to support all Google Ads users, whether you are a business owner setting up your own campaigns, or a larger business with multiple campaigns in a variety of niches. In the video, you will learn all about setting up  negative keywords  and why this is so important to make your budget go further by stopping any wasted clicks: Here’s a quick overview of how to set up ‘Negative Keywords’ within your  Google Ad Campaign . Using negative keywords helps you to target the correct audience to your site, avoiding them landing on your sites if they are searching for related search terms. Using Negative Keywords In Your Google Ad Campaigns Within this article you will learn how to use negative keywords in your Google Ads campaigns; it will also give you tips on how to do other tasks such as editin...

Where is the location? I chose a goal for one, I think it was brand awareness. So it's not giving me the option to select my location. That's another thing that you need to keep an eye on as to where you want to be... If you don't want your ads to show internationally, then choosing that campaign type is not the right strategy. You just need to go without the goal guidance and then you'll be able to select your location...This is important because you might waste a lot of money…you can absolutely select the location of your videos as to where you want to target . Now you want to do the demographics. If your audience is just male or females, then you can check this, and check which age range and parental status. I don't worry too much about it. Now the household income, because I'm not sure how accurate the data is over here. If you enjoyed this article, you may also like: Google Display Network: 4 Ways to Reduce Spend Google Display Network Targetin...

Then you've got the targeting options. So you've got: audiences, keywords, topics, and placements. These are the four ways you can target your video ads and this is the key to targeting your audiences. Now, if I go on to audiences and I want to target in-market audiences, those in-market audiences are those people who have searched for those keywords related to SEO and search engine marketing services on Google and when they come to YouTube you can target them. So that's a very powerful way of targeting very engaged and interested audiences for your campaign, and I can select which ones I want. I have lots of options available over here, but we're going to keep things very simple for this video, all we do is we go on to the keywords. Now you enter your website or your product or your service. If I want to target people who are interested or who may be interested in digital marketing, I'm going to select all of them over here and just go through any keywords w...