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This video is for people who want to learn about how to audit a Google Ads (PPC) account and fix the errors. We will teach you what are the most common mistakes that people do and how to avoid them. If you enjoyed this blog, you may also like: How To Learn Google Ads For Free What Is The Use Of Search Terms Report? What Is IP Address Exclusion In Google Ads? What Is Frequency Capping In Google Ads? How To Use Call Extensions in Google Ads?

Find out what the Google Ads campaign types are, and how to decide which one is best for your business. Watch the video now! There are five different types of campaign types when setting up a Google Ads campaign. First is a search which is the text ads that go on Google and they appear on the top four on the full Google page and along the bottom. Performance Max is the latest one that has got all of these Search, Display, Video, Gmail, and Google Maps all in one. This is very interesting. The display is what we call the Google Display Network. These are the ads that are images ads that go on places like CNN, Huffington Post, The Wall Street Journal, and so on. Shopping ads appear on the Google page. Video is for YouTube and Discovery is on YouTube, Gmail, Discover, and all the other Google networks. If you enjoyed this blog, you may also like: 10 Amazing Google Ads Tips To Help Your Dental Marketing Strategy Top 5 Reasons for Dental Practices to Use Google Ads A Comple...

In this video, we'll talk about how to set up conversion tracking in Google Ads and how to track a conversion. Watch the video to learn more! Now we move on to the conversion goals. It is critical that you set up the conversion tracking. Without that, you are wasting money. I see so many campaigns being run without improper conversion tracking or no conversion tracking at all. Now Google has made this part of the campaign setup. Without this, you cannot proceed. So as soon as you select your objectives you will be asked to select which conversion goal you need. If you haven't got any, you click on the added goal and set it up and you can set up all of your conversions by going to tools and settings and then conversions. If you got multiple conversions, you can, I would recommend that you only select one conversion action per campaign so that the algorithm knows exactly what you're looking for. If you enjoyed this article, you may also like: Conversion Track...

Google Ads campaign objectives are created to help you to set a very specific goal for your ads. You can set your ad according to certain types of campaign objectives. Many people get confused as to what campaign objective type they should select when setting up a new campaign it really doesn't matter but now with the algorithm getting more clever and powerful I would recommend that you go with any one of these aids be it sales, lead gen, the website traffic and so on but even if you were to select a create a campaign without the goals guidance it's not a problem you are going to all the features available in the campaign settings. If you liked this article, you can also read: The Beginner’s Guide to Using Google Ads Negative Keywords The Complete Guide to Google Ads Lead Forms Extensions How To Promote YouTube Videos With Google Ads The Ultimate Guide to YouTube TrueView In-Stream Ads Google Smart Shopping Campaigns: Everything You Need to Know

Even if you're an experienced advertiser, this video is for you. In this video, we've discussed the most frequently asked Google Ads interview questions and their answers. If you enjoyed this article, you may also like: Google Ads Bid Strategy Report Google Ads Display Network Campaign Setup Google Ads Combined Audience Google Ads Attribution Reports

What is the minimum daily budget to run an effective Performance Max campaign for lead generation? In this video, I give you my advice on calculating the minimum budget for Performance Max campaigns. What do you think is a good enough minimum daily budget to run an effective Performance Max for lead generation? Great question. Now, Performance Max needs a fair amount of budget because it has got to do so much is doing search ads, display, video, Gmail, and all that. Sometimes you might struggle with $10, $20 a day we have found that when we are running into hundreds of dollars a day budget it starts to really gather speed and start to perform very quickly. But it may not be viable for you to spend so much money. I would recommend that if you can budget about a bare minimum of $30 or equivalent in your currency I don't know where you are. Let it run for a few days. You need to let it run for at least six weeks. Don't try to make too many changes too quickly and I'm ...

What should you know if you want to improve your local Google ads? Watch this video to learn expert tips and tricks on getting the best results from your Google local campaigns. Being a bricks-and-mortar business, I thought I would dabble in the local ads to make sure that I would I can get onto Maps listings. however, it doesn't have any choice except to maximize conversion value and I need to have enough conversions to make that viable are there any other campaigns in Google Maps I've just shown you. So yeah. Performance Max is what all you need is one simple campaign and it's going to go everywhere. Shoot some videos which I know you have done. You can put up to five videos in there and out of the five videos I would say put three as your service type videos. One video about you and one for a customer review or a customer testimonial video. So you got a variety of videos. And let it run just keep on running these campaigns in a 5-mile or a 10-mile radius whateve...

  Have you been trying to do Google Ads, Facebook Ads, SEO, etc.? But it's hard to master all of them. What if you just focus on one and become really good at it? Learn more! Solid advice on focusing on something and becoming really good at it. I was trying to do both Google and Facebook ads simultaneously. But it's very hard to keep up on both. Thanks for the help. Okay, so I think what you are referring to is one of my videos where I'm probably saying something like just focus on one become really good on one platform, and don't try and do SEO, web design, Google Ads, Facebook ads, LinkedIn, Twitter, TikTok and so on just become really really good on one and focus on one and one thing only. We don't advertise on Facebook even though we can do Facebook ads better than most agencies or marketers. I don't. You won't see me set up or show or teach any videos on Facebook ads, right? All you see over here are Google Ads and YouTube which is part of Goog...

Are you confused about the "Alpha/Beta" campaign structure? Do you know what it is and how it affects your Ads account? Watch the video to learn! Does the change to match types affect the “alpha/beta” funnel? Meaning if the exact keyword is excluded in the phrase campaign does that guarantee the exact match and its close match terms will get triggered in the exact match alpha campaign? Thank you. Yeah sure, AkkiMad we stop running the alpha-beta type of campaign about three years ago. They don't work anymore. You don't need to go to that extent because once exact match weren't exact match then everything was thrown out of the window as far as alpha-beta was concerned as also SKAGs and some other campaign types. Right now the way I would recommend you do is the algorithm needs data put in the phrase and the exact match in the same ad group or if you want to keep it in separate ad groups that's fine but we used to do that but now we are testing putt...

Google Smart Shopping is a Google Ads offering that allows you to review, report and track all your shopping campaigns in one place. Learn more about Google Smart Shopping. I have a question regarding separating product types by listing group and creating separate asset groups. This makes sense in that we can also tailor the creatives to the product type. However, what happens when a person clicks on an ad for a product in asset listing group one but on the website visits a product from asset listing group two can remarketing happen smoothly? Yes, of course, it will. So when they click on your asset group one they will go to that landing page and then they're browsing around and they click on some other pages on your website Google is collecting all this information and then it is going to take into account the remarketing and also end of this I think later on in the year or before the end of this year Google is going to stop running smart shopping. smart shopping is going...

So how does Performance Max work in conjunction with search campaigns? We'll tell you how it works, how to set it up, and how you can increase your CTRs with this new feature. How does Performance Max work with search campaigns or keywords in your account? So, as I said earlier it literally complements existing search campaigns and respects your keyword targeting. So it’s not competing with it, it's complementing it. And I would also I should add one more thing to set up a DSA campaign as well. The dynamic search ads will also help and complement the Performance Max. So here are a couple of things you need to take into account. So if the user square is identical to an eligible search keyword of any match type in your account. The search campaign will be prioritized over Performance Max. But I'm not seeing that. We keep finding that the PMax is being prioritized over the search campaigns but this is what we will say so we've got to take it from them. If the quer...

Want to know when and why to use the Performance Max campaign? Click to learn more about its benefits and how to use it for the best results. So when should you use it? So you have specific advertising and conversion goals and this is important and critical. You must have your conversion goals. So, for example, if you want to drive online leads or sales or any other specific goal you may have, you can set it up and optimize your PMax campaigns for that. If you want to maximize the performance of your campaign, you aren't limited by which channel your ads appear on. So you obviously running your ads across all of Google's channels. You want to easily access all of Google's advertising channels using a single campaign. Super simple, super easy, anybody can run it. All you need are the creative assets. And you want to get additional reach and conversion value beyond a keyword-based search campaigns. So you're not only just running on search, you're going prett...

Google's Performance Max is the best way to gain more traffic and improve your ROI. It is a performance-based model that lets you customize your campaigns to get more insight into your ads. Okay, so then what they also say is that it helps you find more converting customers and that's also very important and it's not only just about throwing money at Google and getting zero in return you actually get conversions we run Performance Max a lot in every account and we find that this works wonderfully well. So you customize the goals that matter to your business and maximize conversions or conversion value. So it can run on both target ROAS and target CPA allowing you to engage customers across all of Google's channels. So this is the beauty of this campaign that you can literally target the top of the funnel middle of the funnel and the bottom of the funnel traffic at all stages in that sales cycle or to the part of the conversion, you can hit them wherever your au...

Google's Performance Max is a new way to manage your ads. It helps you get more clicks, traffic, and leads. Watch the video to learn more! Alright, so what are the benefits? Okay, so you can unlock new audiences across Google's channels and networks, drive better performance against your goals, get more transparent insights, steer automation with your campaign inputs and the inputs are your images, text, videos, logos, and simplify campaign management and easily optimize your ads. That is the biggest benefit for me and for everyone. It is so easy. You set up the ad and all you are doing is testing the audiences and testing your creatives. By creatives, I mean images, videos, and text so you don't need to worry about the keywords. As I said earlier all you need to do is to focus on the creative and you will spend more time thinking about how I can improve my videos, and how can improve my images. So you need to have good photos, and good quality videos and you will ...

Watch this video to understand the Performance Max campaign and how it can be used to complement your keyword-based search campaigns. So it's designed to complement your keyword-based search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, and Maps. That is also critical. You can run your ads on Google Maps. So, wherever there are searches for local searches or location-based searches like a dentist near me, plumber near me, your ad on maps will definitely run. A very interesting thing which they have said is to complement your keyword-based search campaigns. So it's not competing, it is actually complementing. So what it is looking at, the algorithm is looking at another type of keywords that you are running in your search campaigns and the PMax is learning from these. When we see an account where the search campaign is being cannibalized by Performance Max because it is eating up all the...

Is your conversion rate low, your CPA high, or your ROAS poor? Here's a quick guide to what you need to know about Performance Max campaigns in Google Ads. So, Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. That's right you heard it right from a single campaign so what we have learned over the years is to keep search, display, video, Gmail, and shopping all these types of ads in separate campaigns because all of them have got separate metrics. Google has completely turned the tables around and simplified it in a way that it is super easy and very effective to run such a campaign time and if you're not running it yet, you should be by the end of this session. So, what they've done is they've thrown all their toys into one place into one campaign and they've taken away the keywords. Now, this is great news for those of you who struggle with keywords. If ...

Google Ads Performance Max campaign can help you improve the performance of your ads. Find out what it can do for you, what it is, and how you can leverage it to grow your business. If you enjoyed this blog, you may also like: How To Optimise Keywords In Google Ads? Why Is Your Conversion Rate Dropping? Sports Betting Ads In Florida No Longer Allowed Performance Max Campaigns Launch to All Advertisers 4 Smart Ways to Optimise your Responsive Search Ads

In this video, I will explain why you should stop creating single keyword ad groups and what you should do instead. Watch the video now! Are single keywords ad group strategies working well nowadays? No, so this is what you're referring to as SKAGs. Single keyword ad groups it doesn't we have stopped working on these for about three years now if not more. From the time when the exact match wasn't exact match anymore. So it is a complete waste of time to create SKAGs and it's just too much work and that's what I would say. So, I wouldn't bother. Group them together because the algorithm needs more data, right? Group them together, keep them just like as I showed you earlier on and with the example of the physios near me, physiotherapist near me, theme them properly, group them together and you should have good results and less work. If you enjoyed this article, you may also like: Google Ads Attribution Reports How To Create Google Discovery Ads D...

Are you wondering what is bounce rate? This video will tell you what an actionable bounce rate is and what are some reasons why your bounce rate is high. Can you please explain the bounce rate? okay so when somebody lands on a landing page they either take certain actions which you want them to take or they click on to go to another page of on your website or they just completely bounce off your website so that's what it means if you're going to ask me what's a good number or the best number for bounce rate, there is no such thing. Just like there is no such thing as the best conversion rate or a click-through rate either. Because if I'm driving somebody to my landing page and they take the call to action which I want them to do so let's say my call to action is for them to opt into my webinar and they've done that the job of that landing page has been done it has done its job of converting that person into a subscriber right or a lead I don't want ...

If you want to know whether Performance Max campaigns are worth it, you've come to the right place. This video will tell you how they work and how you can get started. How are you finding performance max yeah very good you need to give it a bit of time let the algorithm learn and don't make too many changes and as I said earlier on don't expect things to happen too quickly either but once it starts to run it really does work wonderfully well I would highly recommend that you have the assets as well, especially the video assets. Because if you don't have video a third of that asset group is empty. You have the text, you have the images, you don't have the videos. So video creation is extremely important. And this is why you know those who have started or are starting video marketing or video ads right now are going to stay ahead of the rest of the pack. Very soon in my humble opinion, Google is going to take away the keywords. Right the way things are going....

Do you want to increase conversions? Then you should maximize your landing page experience to get more leads. Learn more in this video! I'm considering two thank you pages for a form on the landing page. So I only want Google to track the conversions which are more qualified. Okay, I have never thought of this as to why you would have two thank you pages and for what reason you should always have one thank you page. If you want to track different offers or different conversions then have two separate landing pages. So then you can say when I get leads from form A which is on landing page A or from form B on landing page B these are the results. But and you won't be able to send how would you direct the traffic between one and the other. So I don't know how we will manage that as well. If you enjoyed this article, you may also like: How To Split Test Your Landing Page AdWords Landing Page Optimization Tutorial Case Study How To Grow Your Business With Video ...

Google Ads is no longer a simple way to advertise your business. You need to know the right way to use it to get good results. This video will share the top tips to get the best results. Please give important tips for the best result with Google Ads. Binoy that's a very broad question. I can be here all day long giving you top tips for the best results. My top tip for you would be to set up the conversion properly. Make sure that the conversion tracking is set up properly. Know your customer lifetime value or your acquisition cost so that you can see whether you are making a profit or a loss. At a price which you are paying Google for those conversions. So those two are where I will for sure start. And if you are running this for your client then you need to educate them as well. To or manage their expectations I should say. Don't expect things to work from day one or day two yes you may get conversions from day one day two and so on but you probably will get them at a...

The key to success with local search is to be found. You need to be found on Google and beyond. How do you do that? Watch this quick video to learn how to be found. If I'm running a local campaign but I'm not getting any impressions. Should I experiment with broad match keywords? Yes, there could be a few things. So first of all if you're not getting the impressions that mean your budget is too low and you are running on a smart bidding strategy. Let's say you're running on a target CPA. And you have set up a target CPA of $30. But you budgeting only $10. There's no way Google is going to be able to run your ad if you are running a target CPA whatever your CPA is you at least multiply by three as a budget so if your target CPA is $30 then you need a minimum of $90 ideally 5x so ideally you want to have $150 let it run and get that impressions, clicks, conversions in as quickly as possible then you can start to play about once you've got 50 60 conver...

What should you do if your call-only ads get disapproved? Watch this video to learn about call-only ad policies and why your ads are being disapproved. My call-only ads are getting rejected even though the phone number on the subdomain and in the ad are the same. So it probably is not due to the phone number it could be some other reason it could be something against Google's policies or you may be using a trademark in the ad it could be any number of reasons why your ads are being disapproved speak with Google see what they say and they will point out they won't say exactly what but they will point out look you're using a trademark or your number is not the right one which you've set up in the ads. So but subdomain is not a problem. We use subdomains all the time. So that isn't the case. I know that for a fact. If you enjoyed this blog, you may also like: Google Ads Reports For Tracking KPIs How To Optimise Keywords In Google Ads? Why Is Your Conversio...

What are the top search terms that trigger your ads? How to find missing search terms for Google Ads? This video tells you how to find out the search terms that will make you more money. Could you tell me where to find other search terms? Well you go into your search terms report and you will find which search terms triggered your ads and you can also go into the keyword tool or Keyword Planner and find your search terms very few people do this that's the thing is you got to go into your search terms report regularly. If it's a small account I would recommend at least once a week if it's a bigger one every day if not every other day. And keep finding search terms that are not good. Put them in negative so you are stopping the leakages and the wastage in your account and over a period of time, you're going to have thousands and tens of thousands of negative keywords which will make your account super optimized. If you enjoyed this article, you may also like:...

Are you wondering how much it costs to run Google Ads in 2022? In this video, I'll tell you everything you need to know about the cost of a keyword. When there is a high competition or a specific keyword, can the cost of a keyword go up by more than 50 euros per click yeah absolutely I think the most expensive click I've ever had was about $480 so that was for an attorney in the no win no fee niche so yeah for sure, especially for plumbers, locksmiths and services like those or keywords like those are usually in three-digit numbers so 50 euros is yeah absolutely it's not a lot in Google terms? If you enjoyed this blog, you may also like: 6 Best Ways To Increase Your Conversion Rates The 5 New Biggest Google Ads Updates of 2021 Is It Possible To Run Google Ads Without A Website? How To Find Competitors In Google Ads? 4 Free Best Google Ads Learning Resources  

Why are Google Ads call-only Ads getting clicks but no calls? In this video, we'll clear all your doubts about call-only ads and how you can increase the number of calls you're getting. Google call ads getting clicks but not getting calls there this is a common problem and I think it's one of the most asked questions as well that I get clicks on my call ads but I don't get the calls you need to look at your ads why people are clicking on it and then abandoning the call make sure that your ad is targeted to that right keyword so people who are looking for that particular keyword so if somebody is looking for an emergency locksmith then make sure that your keyword has got emergency locksmith on it. Your ad has got an emergency locksmith on it. So, the keyword is on your ad as well and that will increase the number of calls because it's super relevant. Avoid broad match keywords for sure. If you are getting that because it could be that lot of irrelevant click...

Do you want to test a new keyword that is not in the Google Keyword Planner tool? Then you must watch this video before you do so! How does Google charges CPC if I want to test a new keyword which is not in the Google Keyword Planner tool you can't test this because if nobody is searching for that keyword is going to be low volume so you can't test it if you can't find that keyword in the Keyword Planner then it's not worth going after it so you'll be wasting a lot of time. You need to get people to search for it right and that's how your ads will get triggered if nobody is searching for it then there's no point in testing a new keyword or you trying to think of a new keyword or making a new keyword which nobody knows of. If you enjoyed this blog, you may also like: 6 Best Ways To Increase Your Conversion Rates The 5 New Biggest Google Ads Updates of 2021 Is It Possible To Run Google Ads Without A Website? How To Find Competitors In Google A...

Dynamic Search Ads are a great way to scale your campaigns to get more impressions, clicks, and leads. In this video, we'll talk about how to optimize Dynamic Search Ads. What would you recommend for optimizing DSAs DSAs are dynamic search ads and these are one of my favorite ones because if they are set up properly and optimized correctly they can really really scale your campaigns and get you impressions, clicks, and conversions which you never thought before so here's my handful of optimizing tips so create dynamic search ad targeting groups rather than your user behavior so you have got your targeting groups prebuilt in the DSA when you're trying to set up the campaign so do that. Then you exclude traffic you don't want to be captured by your DSA campaign and this is particularly important for eCommerce stores. So any non what we call the non-money page or the non-transactional page right? where people are not buying anything so pages like blogs, privacy page, ...

Are you having issues keeping exact and phrase keywords in the same ad group? Learn how to keep them separate and how to keep the exact keywords from triggering the phrase keywords. Should I keep phrases and exact keywords in the same ad group? As I said earlier on, it really depends on how your campaigns and ad groups have been set up you can do both you can keep them together or you can keep them separate with separate then you will need to keep or you need to have a better workflow and what you should also do is if you are keeping phrase and exact separately then all the phrase keywords should be as phrase negatives in the exact ad group. So that you are sculpting the traffic and that becomes a bit more complicated for most people because it is a fair amount of work as you keep adding more keywords to the ad groups you then need to negate them out from the exact match or the exact match keyword should be as exact negatives in the phrase so the phrase doesn't trigger the...

Do you want to generate more leads through your landing page? In this video, we'll tell you the best ways to maximize your landing page experience. How many questions should be on the landing page? Okay, I'm not sure what you mean by how many questions you should have the answers to those questions I would imagine because if somebody is looking for a solution to their problem then they need answers they've landed up on that page and they are looking for a solution to their problem you don't want to show more questions to them so I guess this should be well that's also not the right word answers. I'm just trying to think about what you're trying to ask me. It could be that you are asking for a short form or a long-form landing page which one works better both work better landing not form landing page it all depends on what is your ask. If you're asking too much IE if you're asking them to buy something then you may probably need to go for the...

Have you ever wondered what SKAGs is, why you should use them, and how you can use them in your Google Ads campaigns? This video has answers to all your questions regarding SKAGs. I have a list of keywords in an ad group, alright? So, these are all exact matches. Fine. All of these have been searched terms generated from the keyword [physio near me]. Okay. Make sense? Am I better to list them individually, or leave it as it is just [physio near me]? Is there a risk of competing against myself? No, you're not. You're not competing against yourself and nowadays, what you want to do is to have the theme of these keywords. The ad groups quietly, tightly themed. So, you want the intent to be the same or similar. So, I can see good physio near me, physical therapy near me, physiotherapist near me, physios near me, okay? So, these are all near me type of keywords which is fine and they are fine. Is going to help the algorithm quite a lot. We used to run on SKAGs which were si...

We have had several questions about call tracking tools and their use of them. In this video, we look at why they are important and how they can help your business. Is there a use case for not using a third-party tracking tool? There are obviously functions that you can't get without it, like listening and rating calls. So there is a trade-off. When does it start to be worthwhile in your opinion? You mentioned the figure of 20 calls the other day when you were scoping this out on our call. Okay, Russell this question I know what you are referring to when you say third-party tracking tool you are not referring to a conversion tracking but you are referring to a third-party call recording or call tracking tool. Yes, there are cases where you want the calls to be recorded. For example, if you're getting calls and not conversions, then you want to listen in to the calls as to how your sales team is answering the calls or not answering the calls it could be the case because...

Do you want to do an A/B split test, but you aren't sure how? We'll tell you how to create a split test landing page. Plus, we'll tell you about the best software to create split testing landing pages. What's the best way to A/B split test? I'll just put it on the landing page as well. I know what you mean. Landing page or pages. What software would you recommend? A/B split test is where you have two versions of the same page. And you just have a very minor change on one of them. So that it is a bit different. So the A/B split testing you can do with a photo on one page, and a video on the other. Headline one on one page, another headline on the other. You could have the call to action button which could be blue, one could be orange, and so on. So, there are lots of ways you can split tests. I did cover this a couple of weeks ago but you're asking about the software. There are lots of this software available our favorite one which we use is unbounce.com...

How to create custom columns? Good question. The best way would be to go into the interface and show you how to do that so all you do is you go to campaigns and then you go to columns. You can either modify or create a new one. So I've got a custom column set. Which I can edit or I can modify. So I'll go over here and edit this one. And then you will see lots of these metrics and along the bottom, you are going to see a custom column. I'm going to zoom in a bit more so you guys can see this a bit better. Okay, I think that's better. Where were we? There you are. Custom columns. Click on it and then click the plus button. And you go to this pop-up window that says here create a custom column. Let's say I want to create a custom column for cost per conversion. I can call it CPA you can put in the description cost per acquisition and then you have the number from the data format whether it's a number percent a currency so for this it is currency and then I...

Are you looking for some effective ways to run text ads that can help you target the maximum audience? Do you want excellent tools and techniques to run ad campaigns successfully on Google? Today I talked with Sophia to help you with text ads and how you can quickly set up the Google text ads with the Data Feed Watch. She is a text ads expert and has successfully helped dozens of clients by running their Google product or service text ads. Currently, she is working at DataFeedWatch as a Google Text Ads product manager, managing the Google text ads service there. In this blog post, you will learn some initial steps about setting up Google text ads with the Data Feed Watch and the benefits of using Data Feed Watch to make impressive text ads. If you enjoyed this blog, you may also like: Why Should You Avoid Google Ads Auto Applied Recommendations? What Is Payment Threshold In Google Ads, And How Does It Work? How Different YouTube Ad Formats Can Help You Increase ROI...