SF Digital Studios

Running a Performance Max and search campaign but not seeing many conversions? Watch our short video to learn how to boost conversions. I'm running a campaign for a new brand. I'm running the PMax campaign and also their search campaign. I'm getting enough clicks according to the budget, but not getting enough conversions. I spent $600 but only got seven conversions and the value is too low. Alright, so there are a couple of things you need to look at. First of all, you can see that you are getting impressions, you're getting clicks and you are getting conversions. When you say my conversions are low, what are you expecting? 10, 20, 30, 40 without that, you don't know what your goal is. You need to have a goal. That okay. If I have a conversion rate of so much and my average order value is X dollars, then I'm going to get so much ROAS or return on ad spend, their value is too low. So you are selling a low-ticket item. That could be. It's not a probl...

Need help verifying your Google Ads account? In this video, we cover all you need to know about Google Ads identity verification documents. I need advice if you can. I'm using a Google Ads account. After some time, the Google Ads team sent me a request to verify the Google Ads account. So I'm not understanding how to verify accounts because they are yes. Okay, so you will need to verify your account. So what Google is asking you is they need some kind of proof that what you are saying, who you are, they want to know. So they would need some kind of certificate of incorporation or registration. That's your company registration number. If in your country. And this also varies from country to country. Certificate of good standing. I've not heard before, a trade license. You might have a DUNS certificate. So this is just general stuff. And if you don't have any of these, let's say you are a sole trader or a partnership, then you might not have the certificate o...

Are you getting irrelevant leads with your Google Ads? Fake leads in Google Ads are a common issue. But why is this happening? Watch our quick video to find out. I’m running search ads for hearing aid solutions who have to heart loss for the past two months and I'm getting 90% irrelevant leads. Like most users are saying that they are not enquiring about hearing solutions and everything which is okay. I’m targeting exact-match keywords. Search terms are relevant. I’m using Maximize conversions bidding and CTR is more than 10%. Can anyone help me solve this? I need urgent help. Okay, so you are doing the right thing, which is keeping it very tight with regard to the exact match keyword. So you're saying search terms are also relevant. Okay. And you are using Maximize conversions and CTR is a vanity metric. You can keep an eye on it, but it doesn't make any difference whether the quality of the leads is good or not. See don't pay too much attention to CTR. Yes, you w...

Struggling to set up Google Ads conversion tracking? Check out our latest 60-second video to learn how. Here's how to create a Google Ads conversion tracking in 60 seconds. Go to Tools and settings. Conversions. Click. New conversion action. Choose which one you want. We're gonna go website conversions. Enter your website details here. Scan it, and select your goal conversion that could be purchased. Add to cart. We're going to go with the purchase. URL is or I can go with contains. And let's say your URL contains. Thank you. Add, save, and continue. I'll just set up the Google tag yourself or email the instructions to your webmaster. If you enjoyed this blog, you may also like: How To Create An Effective Ad Group: Best Practices Why Are Your Google Ads Not Getting Impressions? How Long Does It Take To See Results From Google Ads? How To Create Single Keyword Ad Groups (SKAGs)

Pssst! Do you know about Customer Match? It’s an excellent way to target your audience accurately. We’ll teach you all the secrets we know about this powerful tool so you can use it like a pro. Here's a Google ads tip I bet you didn't know about. Use customer list. The customer list is one of the most powerful ways to target your audiences. If you've got an email list of your past customers, subscribers are people who have attended your webinar or downloaded a lead magnet upload those to Google Ads. Google is then going to create an audience of those people. You can then remarket to them, you can make similar audiences and do all sorts of funky stuff because Google knows exactly who we are looking for and Google is going to go out there and get more of these people who have interacted, engaged, or bought something from us in the past. I hope you enjoyed this. Follow me for more videos like this one. If you enjoyed this blog, you may also like: Google Ads Sport...

Are your search ads not working? You might be making one of these everyday errors with your Google Ads. Here's one of the biggest mistakes I see advertisers make in Google Ads they don’t write full, responsive search ads. They only write four to five headlines and maybe one or two description lines. You have got 15 headlines and four description lines to write. Put in as much information about your product, service, or business. Give Google as much data as possible and see how Google will optimize your ads for higher CTR, increase your conversions, and conversion rate, and lower your cost per conversion. I hope you enjoyed this. Follow me for more videos like this one. If you enjoyed this article, you may also like: How To Write Good Google Search Ads How to Setup Call Tracking on Google Ads How To Setup Conversion Tracking In Google Ads Google Ads In-Market Audience Google Ads Custom Intent Audiences

On a budget but want to scale your Google Ads campaign? This is entirely possible - learn how by watching this short video. Here's a Google Ads tip I bet you didn’t know, so if you're running on a small budget, it can be challenging to run Google Ads profitably. My biggest tip is don't try to do too many things too quickly. What I mean by this is don't try to do search, display, shopping, and video campaigns all at the same time. Just focus on the most profitable campaign, which probably is search, because this is where the highest intent is. People go to Google to search for those keywords. Start with the search. Just target the highest intent keywords. Get your campaigns to profitability and then scale. I hope you enjoyed this. Follow me for more videos like this one. If you enjoyed this article, you may also like: How To Create Responsive Search Ads How To Use Asana Effectively How To Setup Gmail Ads Landing Page Optimization Tips Types ...

Tearing your hair out about researching keywords for your Google Ads campaigns? Fear not. Watch this video to learn how to ace it. Here's how to find the best keywords for your Google Ads campaigns. Go to tools and settings. Keyword Planner, discover new keywords we’re going to go with wedding photography. Make sure you've selected the right country. Get results. Sort out the column by average monthly searches for the highest search keyword at the top. You’ll get loads of them, in fact, hundreds of them. You don't want all of them. You just need 20 to 30 keywords to start with. To start your campaigns on the right-hand side, you'll get some more ideas for brand, non-brand, event, language, and others. I hope you enjoyed this. Follow me for more videos like this one. If you enjoyed this blog, you may also like: When Should You Pause Google Ads Keywords? What Is Dynamic Remarketing In Google Ads? What Is The Use Of Search Terms Report? What Is IP...

Now sure how to set up your audiences in Google Ads? Let’s take you through the steps involved. Here's how to set up the audiences in your Google Ads campaigns. Go to audiences, add audience segment, and select the campaign, and ad group. You’ll see lots of these prebuilt audiences over here. You can either check one or multiple ones. And then you've got two options. And this is really important. You got targeted, which Google recommends targeting is going to narrow down your audiences. As it says, you narrow the reach of your ad group to the selected segments if you want observation so that it has got no effect on the campaign. But you just want to observe and see what's happening in your campaigns. And once you start to get the data in, then you can adjust the bids on that audience. Then you select the observation. I hope you enjoyed this. Follow me for more videos like this one. If you enjoyed this article, you may also like: Google Display Network Targeting ...

  Uzair spoke to John Moran, one of the co-founders of the Google Ads-only agency,  Solutions 8 . Uzair picked John’s brains about Google Ads, and here’s what he had to say on the subject. Why You Should Use Performance, Max, Even If You’re On A Tight Budget If you’re a small business wanting to run Performance Max, it’s still a great idea, as it runs search, shopping, YouTube, GSP, Discover, Display, and  Local campaigns . It’s an excellent way to break into Google Ads if you’re trying to identify the specific channel that you would like to find success in with Google, but you don’t have to run $100 a day on each one of those channels individually. So, you do get a chance to dabble in the YouTube ecosystem and display the shopping. But it’s a nice way to ramp up your exposure on not a large budget, say roughly $100 a day, which is $3,000 a month. Make sure you’re running your other supportive channels as well. YouTube suggests eight to fifteen times your tar...

In this video, I'm going to answer some of the most common questions about Google Ads and provide you with valuable resources to help you get started. Find out more about this powerful platform and what it can do for your business! If you enjoyed this blog, you may also like: How To Use Call Extensions in Google Ads? Google Ads Reports For Tracking KPIs How To Optimise Keywords In Google Ads? Why Is Your Conversion Rate Dropping? Explaining Keyword Match Types In Google Ads

We spoke recently to Matt and Casey from  Gravity Digital . Our CEO Uzair met them in June 2022 in Austin, Texas. And they told us about their video marketing journey since they met… Matt and Casey do loads of highly-produced, scripted video content, and they realized they’d missed out. After watching what we at  SF Digital  have done and developed, the guys at Gravity Digital were inspired to get their act in gear and start producing regular video content themselves. Launch A YouTube Channel  Next, they started a YouTube channel. They had a YouTube channel but weren’t producing content regularly. They were simply putting their portfolio there. But now, they’re producing content on a very regular basis. And it’s been dynamic.  And they’ve enjoyed it because they do a lot of scripted work. They felt this pressure – that this regular unscripted stuff had to be a certain quality for them. And then, they decided to do something attainable – something th...

Want to boost your video marketing? Our CEO spoke to Brian Moncada, the founder of Adspend.com – he revealed his top tips for successful video marketing and how you can leverage the power of YouTube to get your name out there. Hello, everyone. Thanks for joining in. This video is about video marketing. I've got the perfect man for the job. It's not me, but it's Brian, my friend from Miami, Florida. Absolutely. Me and Brian, I met up with a few Masterminds, and we are both in the same industry. So we're going to talk a lot about YouTube ads and how we can get your name out there, your brand, your services, and how we can leverage the power of YouTube. So, first of all, Brian, thanks so much for joining in. Thank you for having me. Yes, we were just in the other room and he was like, let's go knock it out. I was like, let's go, let's get some value. So before we get started, tell everyone who you are, and what you do. Yes. My name is Brian Moncada. I'm th...

If you want to organize your  conversion actions  to achieve your marketing goals, conversion goals can help. That said, to ascertain what these conversion goals truly mean for your performance, it’s vital to apply custom segments, which allow you to view each respective conversion action and each category it represents. The good news is that Google has streamlined the process to make things a whole lot simpler for you – it’s announced three new columns in Google Ads! This means you can figure out how conversions affect campaign performance more effortlessly. These include: Results Results value Conversion goals Previously, you’d have to apply custom segments to view every conversion action and the categories they fell under. But now, it’s easier than ever before to access this data. Since the update, the results column displays how many conversions you’ve acquired across primary conversion actions for all the standard conversion goals you set in you...

Are you a freelancer struggling to run your Google Ads? Whether you’re a marketeer, advertiser, or another working professional, you don‘t need to be a professional copywriter to write really compelling ads. In this blog post, let’s dive into what makes a stellar Google ad. How To Write Top-Notch Google Ads  To create the best Google Ads, all you need to do is: Study the client’s website and landing page Understand the offer Know the intent of the buyer or audience Come up with headlines and description ideas At  SF Digital Studios , we only have responsive search ads in our Google Ads account on the search site, so you need 15 headlines and four description lines. Something we see a lot is that people don’t insert 15 headlines and four descriptions – sometimes they only put in four headlines and two descriptions, which isn’t enough to get things going. Google allows you to enter 15 headlines and four descriptions, so be sure to do this. Leve...

Whatever your budget, you’ll be able to reap the full benefits of Google Ads. Are you a small business owner? Then you’ll likely be spending your precious pennies on numerous things to market your company.  The good news is you don’t have to spend a small fortune on this powerful advertising tool to reap its full rewards. We’ve pulled together some top tips for creating successful Google Ads: Decide on Your Advertising Objectives Identify what your marketing goals are. And do so before building your  Google Ads campaign  instead of afterward so your targeting, budget, and formats are flawless and efficient. You’ll then be able to set accurate objectives in terms of what you achieve from these campaign settings. Know Your Demographic The real secret to successful ad creation is taking the time to think about the people you imagine noticing and responding to your ads. Consider their specific requirements and what queries they may ask, and respond to these ...

Farzana Kharawala spoke live to Mark De Grasse at  T&C 2022  and here are some of her top tips on how you can be consistent with your clients so you build long-lasting relationships with them. It’s our 20th anniversary next week. And  SF Digital  isn’t as it was 20 years ago – it’s incredibly different. But throughout our journey, I’ve been reflecting – what have we done right? We’ve consistently been consistent. And whenever our business has changed, that’s what makes us different from our competitors. We also hang in there because often, when we’re at the start of a journey with a new client, they’re not getting the message about why we keep going on about this.  But they soon see the results and do things that might be outside of somebody’s comfort zone – actually pushing through and giving them confidence that works on this. Consistency Is Key My top tip? Hang in there because we’ve got your back. Let’s do this together. These are mantr...

Had a very interesting chat with Steve Sims at the Traffic and Conversion Summit in San Diego. Hello. Today we're at the Traffic and Conversion Summit in San Diego and it's been absolutely fabulous to bump into the world's best-kept secret, the man behind the billionaires. And some of you will know who he is, but some of you won't because of the secret. And we have the main man here, Mr. Steve Sims. An absolute pleasure to bump into you yesterday and get to meet you because I've obviously seen your name around and I have quietly been one of your stalkers. But yeah, like I said, an absolute pleasure to bump into you and to see you again today thank you for agreeing to hop onto a very quick interview with you just to learn a little bit more about you and how you're taking over the world quietly by stealth. So tell me, Steve, tell me a little bit more about exactly who you are and the kind of people that you've worked with, and what your mission is. Wow. So fo...

In this video, I'm going to answer some of the most commonly asked questions about Google Ads. If you enjoyed this blog, you may also like: What Should You Do If Performance Max Targets Branded Search Terms? How To Pitch A Service To A Client Which Are The Best Google Ads Smart Shopping Campaign Structures What Is The Best Way To Run An A/B Split Test? Google Ads Manual CPC Bidding Strategy: When Should You Use It?

Don’t have a Google Ads account with a client’s credit card? Here’s why you should How do I set up my account manager in a way where the client card is on file for ad spending instead of mine? First of all, you never ever use your own card for spending on client accounts. The client set up the account, and the client puts in the bank details or card details for payment. Google will charge the card or the bank and then all you do is you set up an MCC, which is My Client Center. Just go to Google and say, Google Ads MCC. You will create a separate account and then you link the client account to your MCC. And do not get involved with ads spending unless it is a very big account and you get purchase orders and you got signed agreements and so on. But you don't want to get into that problem. What if the client doesn't pay you? Google is going to come after you. If you enjoyed this blog, you may also like: How To Create Google Ads Campaign How To Create Ad Groups In...

Need help figuring out how to unsuspend Google Ads suspicious payments? If your Google Ads account becomes suspended because of suspicious activity, here’s how to regain your account, reactivate it, and make sure it never happens again. My client's account has been suspended. We reactivated the claim and it is suspended again today for suspicious payments. Does this happen because it doesn't work with MCC and because my IP is from another country? Okay, so what you are trying to do is you have an MCC. Every account will work with an MCC. Right? It doesn't matter if you are based in another country. We as an agency have got clients from all over the world. We hardly ever get any suspension because of suspicious payments because if the client has used a payment card whose address is not linked to theirs or the Google Ads account is not linked to their ohh is not same as the billing address, then Google will think of it as suspicious. Google will never say why they have s...

Are you struggling to set up conversion tracking in both Google Ads and Google Analytics? Check out our video, we’ll take you through the steps on how to do this in under two minutes. Can we create conversion tracking in both Google Analytics and Google Ads? Yes. Absolutely. And you should just import conversions from analytics, which is good. Is there any risk of double-tracking? Yeah. So if you are, I would say set up analytics or GFO, and import them into Google Ads. Set it up as secondary, not primary. Because if there are any problems, then at least you can see in Google Ads that there's something wrong if the conversions drop or have a spike or something. I'm not saying Spiking is a problem, but if there’s something that is not normal, then you have two sets of data to look at. Because if the Google Ads tracking is not working and analytics is, then at least you can compare the two. But just make sure that don't freak out if they don't match. Because there wi...

Want to increase your website’s page speed but not sure how? Did you know? Over 55% of web users abandon a website that doesn't load within 3 seconds. Here’s how to reduce your website load time and keep your visitors happy. How do we increase the page load speed? Any tools or software? Please share paid as well as free ones. I don't get involved with those because I just give them to the guys or the web team who are working on my website. But what you want to do is to go and Google PageSpeed Insights, and then you will come to a page like this, where you put in the URL of your page or your website, and then it's going to give you marks, auto diagnose your website out of 100 and if there are any issues it's going to tell you, then your web team needs to go and sort it out. So ideally, you want all of these metrics to be in green. So I would say 70% of our traffic is from desktops, which is very surprising for me. I'm also very puzzled why so many people coming ...