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So along with shopping ads should I run the SKAGs campaign and branding campaign as well, again, it depends on your budget and the structure of your account. SKAGs don't work anymore. I would not recommend it. But yes, you can segment those out by categories. You have one campaign for mobile phones, another one for TV, and so on. But in mobile phones that have separate ad groups, one for iPhone 7, one for iPhone 8, and so on, because the ad has to be different. I’m referring to search campaigns right now. Search text campaigns. So that's what you need to do. branding campaigns, Yes, absolutely. If there is brand traffic, it’s the lowest-hanging fruit. Always go with that. That’s the first thing. Remarketing. Don’t forget about that. So, I will run every kind of ad. If you enjoyed this blog, you may also like: How To Build A Personal Brand? How To Grow And Sustain Your Business? How To Increase Sales In A Short Time? How To Grow Your Business In A Hyper...

How does a junior Google ads advertiser land an intern interview? Keep trying, keep knocking on doors, keep emailing them. LinkedIn is a great way. And this is how you would do it. I'm let's say your potential employer. I'm always looking, not always, but when we are looking for people, first of all, I would go on LinkedIn and see my feed who is regularly updating content. Which is valuable to others. Because if you have a post on LinkedIn or YouTube, when I come across your video or your post, then I know that you know your stuff. Oh yeah, this guy knows his stuff. He's talking sense. He puts up really good information which helps others. So it's free if you haven't got anything. Instead of going out knocking on doors, LinkedIn is the best way to do it. Start networking, joining the conversations on LinkedIn with other like-minded marketers. And very soon somebody will notice you and pick you up. No problem at all. I can promise you that. But you have to d...

But I'm getting no conversions from Google Shopping ads. So then the problem could be the product, the price, the branding, and the user experience from the page. There could be a number of reasons, the photos and so on. So you got to start optimizing your website, my friend. The thing is, even if you are cheaper than Amazon, people will still go to Amazon and buy that same product. Because they trust Amazon. They trust Amazon to deliver the goods every time on time. They trust if there's a problem, they can return the goods without any hassle or problem. That is why everybody loves Amazon. That is why Amazon is number one. It's not about the price. So many people come to me and say, okay, I'm going to keep it cheaper than Amazon. Then people will wonder, why is he so cheap? There must be something wrong that nobody is selling it this cheaply. So being too cheap is also a problem and it's not the best strategy. You got to provide value and service and get them ...

tCPA or tROAS for lead gen? Going after the form fills, and then the contact center rings the user. Personally speaking for lead generation, tROAS is, if you can let Google know the actual conversion value of a lead, and it can be done through offline imports, then Google will know exactly how much each lead value is. Because if it's a tCPA, then you're going on average. You can do it two ways. One, let's say every time you get a lead, it cost you $100 and 10 conversions. That means it cost you $1000, Right? To acquire a customer. But every time somebody becomes a customer, some people may spend $2000, and some may spend $5000. So Google needs to know. So what you do is you either make an average that every lead, the value of a lead, every time you get a lead, you are potentially earning $2000 or $1500 or whatever, then you can carry on running at tCPA. If you can bring that conversion value back into Google Ads, that's the best way and the most scientific way of d...

Okay, my website and thank you page, both are on separate domains. How to set up conversion tracking for this situation I've tried every method with my conversions not showing. Thank you. So is it because payment processing is done on a separate page and can you not send them back through to your website domain page as a thank you page once they paid up? If it's lead generation, then you have overcomplicated this matter. Why do you have individual domains? First of all, I don't know. There's no reason for it. All you need to do is to have www.yourwebsite.com as your landing page and www.yourwebsite.com/thank-you. Or whatever. Same domain. That's it. But if it's an eCommerce, which I know sometimes you have to take them to a separate domain. You make the payment, but then the forwarding redirect URL should be back onto your domain name. And that's where you will be able to set up your thank you page and your pixel. Because on those third-party processing...

What’s the relationship between ad position and ad rank of a text ad? Is the same. So ad rank would be the top four. The advertiser who has got ad rank one would be the number one position, and number two would be number two. The ad rank three would be ad rank number three and four. So basically it's pretty much the same thing. So you want to be number one or two most of the time. If you enjoyed this article, you may also like: Google Ads: Geographical Targeting Google Ads Bid Strategy Report How to Link Google Ads and Google Analytics Google Ads Combined Audience

Is it possible to get conversions within a month on an eCommerce website through Google Ads? Yes, of course, we can get conversions within a matter of hours or minutes as soon as the ads are approved and you start to get send visitors to your site. Yeah, absolutely. There's no hard and fast rule that you have to wait a month. Yes, you will get the customer acquisition at a higher price initially because the campaign has not been optimized. If your ROAS you're looking at is let's say 6x initially you might get a 3x. And then as you keep on optimizing, cut out the spend expensive bids in the campaign and the audiences and you start optimizing it. Then you start to go from 3x to 4x to 5x to 6x and reach your target ROAS and then you start scaling it up. If you enjoyed this article, you may also like: Google Ads Bid Strategy Report Google Ads Display Network Campaign Setup Google Ads Combined Audience Google Ads Attribution Reports

Can you talk more about YouTube Ads policy and Bridge page/website? Okay, so this is what you're referring to in affiliate marketing where you don't need to set up your affiliate links in your ad copy or the URL because it will get suspended. What you have is called the bridge page. If I'm selling this product, what I do is I will not send them my traffic to that company's website. I will create a new page, the best mug in the world review, or something like that. So the best way to do that is to create a little review page for that product. Make it a nice page so that people can watch a video, leave the benefits, features, or whatever information you have about that product and then put the button buy now, sign up now, or whatever. And then it will take that to the page of that company with your HopLink or the affiliate link and that's how you would do it. And then you keep on optimizing it. You say I get 100 clicks, and 100 people land on my website, on my re...

Okay, Shivanand, I have my Google Ads account suspended for “unacceptable business practices policy” which was an active account till Feb 17th, 2023. Why doesn't Google give call support to solve this issue? Well, until COVID they used to have call support and after that, they choose not to do it. I cannot answer that, my friend. Only Google can cancel until they have the call center back in business. We won't have call support, unfortunately. But then you should go through it and see what went wrong, whether you verified your business or not. And what did you violate as Google's policies and try to rectify and appeal again? If you enjoyed this blog, you may also like: 6 Best Ways To Increase Your Conversion Rates 4 Free Best Google Ads Learning Resources Best Google Ads Bidding Strategies? The 5 New Biggest Google Ads Updates of 2021

In Google Keyword Planner first-position bidding shows $0.70 for a specific keyword. But Google suggests $1.20 (Manual CPC). What can I do? Keyword Planner is estimated don't go by that. Google is saying $0.70. Why is it charging me $1.20? It all depends on how many competitors they are, as simple as that. That bid will keep updating and changing in real time. So as long as you are getting the impressions, and the clicks and not losing out on the impression share your bids need to be competitive and you want to show your ads as many times as possible when somebody researches for that keyword. So I won't stress too much about what Google says, it's actually what we are getting. And if I'm paying more and my conversion rate goes high, it doesn't matter because my cost per conversion will go down if my conversion rate is high. So I don't want a cheap click and a lower conversion rate because then my cost per conversion will go up. As simple as that. If you...

Okay Digital Funda, how can I increase conversion for my eCommerce website? There are lots of ways. You know., Give them an offer that they can't say no to, change the call to action button, and put up a video. Show the benefits and the features of your product. And one of the best ways to increase the conversion rate is to use high-quality photography and photos that will increase the conversion rate. Don’t just take the photo with your iPhone and put it up. If you want to increase and you're serious about increasing your conversion rate on your eCommerce website, then you need to invest in good photography, copywriting, and great copywriting as well, Right? So that people fall in love with your product as soon as they read the headline. Change the headline, change the sub-headline, and the description, all these things need a lot of work. You can't just throw in a few photos, write a headline, and the description. If it's not working, you've got to be changin...

Okay, so this is the email, the leads I'm getting from my Google search ads campaigns are of poor quality. Not a single lead is converting and they are not showing the right intent. What should I do to improve lead quality? All right, so there are a couple of things you can do. First of all, look at your keywords and the search terms and see if it has got the intent or not. If they are good and you're getting the right and relevant click from that person who is looking at your ad and coming onto your website or your landing page, that’s where you need to qualify or disqualify them. The easiest way to do that is to set up a form and ask them certain questions, and if they don’t answer the right way, then you know that they’re not the right lead or potential customer for me. So you can disqualify them and you can do these by in HighLevel and all these forms, where if the answer is no, then it disqualifies them and it just takes them to a thank you page where it says, I'm...

Okay, William, Do you keep increasing Max CPC, I think you're trying to say until you get impressions yes, that's right. Or do you use the keyword planner and set it to a high-range bid first, you can have a look at the highest bid and set it up because if Google says the highest bid range is $52 and you put $52, you probably will not get charged $52. You only get charged $0.01 more than the second-best competitor or the ad rank advertiser. So you can either go slowly and keep increasing or you take the big jump and let’s say, I want instant traffic, I don't care. I’m not going to wait and figure out what’s the sweet spot for the CPC. So you can do it both ways. If you enjoyed this blog, you may also like: Which Google Shopping Campaign Structure Strategy Works Best? Which Is Better, Google Ads Campaign Without Goal Guidance Or With? Can We Use BlogSpot URL For Call-Only Ads? What Are The Best Bidding Strategies For Display Ads?

How do I practice after completing the Google Ads course without any client work? Okay, this is one of the most common questions asked and the answer will be that you need to try and get some work as an apprentice with some company, or with somebody, or as a freelancer. Start doing little jobs, small jobs, things like checking the conversion tag is working fine, and that ads are approved. So these are the things which you need to be done. But you can do this without much experience and then as you keep doing this, you will gain experience and then the person who has hired you will give you more responsible jobs like changing bids, pausing keywords, bringing in search terms of keywords, and so on. So, start small, do the trivial task of checking everything is set up properly, which we need to do for every client account and then hopefully you will be able to get your own clients. Unfortunately, right now without any experience, I would not recommend nor advise that your client goes...

Okay, Rohit My Google Ad was suspended stating to provide business account verification. I do not own any business. Just was trying to practice affiliate marketing. Can you give me advice about it? Secondly, how do you pay for call-only ads if needed? All right, so two questions. Part one so you need to verify yourself. The reason why Google asks for verification is it needs to know that you are the person who says who you are, Right? So they need to verify this. So even if you are running as a sole opener or sole trader and you don't have a business, they still need to verify that you are Rohit. They don't know Rohit right now. Well, then they do know all of us more than we know ourselves, but they just need verification and that is why it is required. So answer the questions, send the verification, and your account should be unsuspended. Secondly, how do you pay for your call-only Ads if needed? Well, every time you get a click, you get charged. Whether you get a call or...

All right, my Google Ads account started a week ago, starting 23 days. Okay. I got good calls. Everything going good. But for the last four days, I'm getting no calls. Daily 1 to 3 clicks, that's it. And the impressions are about 215 to 250. Like, call ad only I'm running. Please give me a solution. Okay, so what I understand is you started your campaign about 23 days ago. You were getting good calls. You don't specify how many calls you were getting, and now how many calls has it dropped down to? So by the looks of it, what has happened is a couple of things. You may have inadvertently put in a negative keyword, which is blocking the traffic. Another thing could be you may have changed something with the bids, where a lot of people try to make changes far too quickly and start reducing the target CPA. That could be an issue. Or reduce the keyword bids. That could be an issue. So that's why you're not getting the impressions because what I can see over here...

Okay, so the question is, does the Google tag go on every page or just a thank you page to track conversions? So there are various types of tags that you need to put up on a website. The global site tag is the one that goes on every page. A specific conversion tag will go on a very specific thank you page for that conversion. So let's say we've got I'm going to talk about Google Ads service or something we are offering, and then we’ve got another one for YouTube Ads service. I will enlarge that a bit. Okay, so this one will have its own thank you page and this one will have its own thank you page. Right? You want to keep them separate. Don’t send both form submissions to the same thank you page. You keep them separate so you know how many have come through here and how many have come through this one. So that only will go on that particular page, not on all the pages or on multiple pages. The conversion tag should only go on the thank you page. For e-commerce, there...

Browse our collection of frequently asked questions and get the answers you need to take your PPC campaigns to the next level. Start improving your ad performance today! If you enjoyed this article, you may also like: Google Ads Bid Strategy Report Google Ads Display Network Campaign Setup Google Ads Combined Audience Google Ads Attribution Reports

Setting up a Google Ads account is simple and free. All you do is go to ads.google.com sign in with your Google account and the setup is pretty straightforward. And each step you will be guided through by Google Ads. It will ask you for your name, email, and billing details and you'll enter your banking or your credit card, or debit card info so that Google can charge you. Once your account is set up. Then you are ready to go and start setting up your campaign. If you enjoyed this blog, you may also like: What Is Google Shopping Ads? How To Improve Quality Score In Google Ads Types Of Remarketing In Google Ads How To Create Responsive Search Ads

The difference between interaction and engagement is pretty much the same. It’s a different way. Google is just putting it in. But if I'm interacting with you so if I went to your landing page, clicked on a video button or scroll to the bottom of the page, or stayed on the website for three minutes, I've interacted and I've also engaged with you. So it pretty much says the same thing. I don't know why they keep different names for these things. If you enjoyed this blog, you may also like: How To Start A Digital Marketing Agency From Scratch? How To Get Started With Video Marketing What Are Dynamic Search Ads In Google Ads? What Is Payment Threshold In Google Ads?

So that is the offer. We will transform your Google Ads from bleeding cash to positive ROI in 45 days. See, it's a very big and bold offer. Not many agencies are offering this, and we believe it is the world's best Google Ads offer. We do everything all in one offer. We’ll do your ads, we'll do your videos, display ads, remarketing, shopping, and all of that. Requirements, terms, our fees, the pricing which I talked about in the ads, everything is here. Social proof, what you've got over here, the benefits and the features of working with us. Some more proof over here, results. Clients and marketers and gurus saying a few nice things about us. So this is what I'm saying to you. This is what I do. This is exactly what we've. If you are going to preach to others, then you got to do the same things over and over again. If you enjoyed this blog, you may also like: 4 Reasons To Hire Google Ads Expert To Manage Your Campaigns The Different Types Of G...

How many clicks do you require before you do anything on a keyword? That is very subjective, Daniel. Some people are very aggressive where after 10 clicks they will stop. But those clicks could be like $50 a click or $100 a click compared to $1 or $2 a click. So it's subjective. And relative to your budget, if you got a small account and you don't have a lot of budgets, be more aggressive. Don’t go on the number of clicks rather than go on the number of the cost, if I've spent double the cost of my lead or my acquisition cost, I'm going to stop it. So those are your parameters and that will then keep you consistent. So let's say you are getting a lead or a customer for $10. If a search query or a keyword has spent double, add them and without converting, you can add them as a negative keyword. Or it could be three times or four times or five times. It's entirely up to you. But that's how you would keep it consistent all the time. If you enjoyed this...

Hi. Asim, do we consider voice queries for campaigns for Google Ads, even if it's not optioned in Google Ads? Yes. Voice is a big proportion of searches being made and this is where the dynamic search ads come in because with the voice we say things differently to Google than how we type. So, yeah, absolutely. Voice queries are going to play a huge part in the very near future or starting from now, in 2023. If you enjoyed this blog, you may also like: What Is IP Address Exclusion In Google Ads? What Is Frequency Capping In Google Ads? How To Turn Off Auto-Applied Ad Suggestions? How To Use Call Extensions in Google Ads?

Hi Anurag, I'm running a campaign whose CPL is too high. I’ve done split ad copy testing, improved CTR, improving quality score, but still, CPL is not improving. What should I do? How can I improve my CPL? And by improving, I would guess you are referring to the cost per lead going down. That is not the right strategy. The right strategy is to increase your conversion rate and your CPL is going to go down because by reducing the cost per lead, you can go down to a certain extent. So this another analogy I will give you is, okay, I want to save more money, All right? So I want to reduce my cost of living, Right? So we take out all the luxury items, eating out, cinema, holidays or whatever. Then there will come a point where you cannot go down. You cannot cut the cost of your living because you have to eat, you have to drink, go to work, you have to pay your rent, mortgage, or whatever. You just cannot go under that amount. So what do you do? You increase your earnings. You get ...

My ad is not getting impressions in some locations. I did a bid adjustment, but still nothing. I'm not sure what you mean by in some locations. It could be that there is no search volume. So go to your Keyword Planner and see if there are people searching for your service or product in that location. If nobody is searching for it, then you won't get any impressions. Unless you are trying to say that you were getting impressions and now they come right down. In that case, there might have been a lot of competitors who started their campaigns and the bidding is very aggressive. So you need to keep increasing the bids until it starts to get impressions. But from what I can think of, I think it could be a small location. Not many people live there and not many people searching for your product or service. So focus on the locations where you are getting the results, Right? That’s what I would do. If you enjoyed this blog, you may also like: What Should You Do If Perfor...

My Google Ads account customers are falling down. I mean, is going down. Okay, how to increase them? So that means your conversions have gone down. I believe that's what you are asking and not falling down in the literal sense. There could be a lot of things. Check your search queries, and see what's happened. You might have also put in a negative keyword which is conflicting against a good keyword which was converting. You may have reduced the bids too much. That means you are not aggressive enough. Your ads are not showing for your relevant keywords because of your bids and the budget or the budget could be reduced, I don't know. Without looking into the account, there is no way I can say that. Pinpoint it out to you. But what I can also offer to all of you, is if anyone of you would like me to audit your account for free, just ping me a message and we'll schedule a call. The only thing I ask is that the recording of that is shared on our YouTube and social chann...

If I run a standard search campaign and DSA under one account for the same business, should they compete or will they compete with each other? No, they will not. They will in fact complement each other. So you must run don't have one account for search, another one for DSA, and another one for YouTube, because all these data signals should be in one account for sure. DSA will give you results that you can't even think of and dream of literally when it starts to run. DSA campaigns are very scalable. So what you also get from DSA is search queries, which you had never considered as positive keywords as well as negative keywords, because Google is going to go and put your ads in front of those people. Now, for those of you who don't know what DSA means, these are dynamic search ads, one of the easiest ways to run a campaign. There are no keywords and you only need to put in two description lines. Google will write its own ads, the headlines, and I don't know what they...

Okay, We have received a notification on our Google Ads account for data-driven attribution enables saying switch it on. Yeah. Do you think it's worth it to have and will it make conversion improvement? So, data-driven attribution used to be the forte of very big accounts before I think it was about a year ago when they changed it and Google opened it for everybody. So what it does is Google will take into account a lot more data points that we can't see. And to explain this in a simple analogy, I’m going to refer to Google Maps. So when we're in the car and we put in the, what do you call it, the Google Maps or the TomTom or whichever Sat Nav you are using. And it's going to guide us right, go straight, turn right, turn left, or whatever, sometimes it's going to take us through a different route and you're wondering, why the hell is this taking us from a different route? The way to my home or office is straight. It’s because Google Maps or the Sat Nav know...

My search campaign is in the learning phase for more than four days. Should I increase my budget? Don’t touch it. Let it run and see what happens. Because the more changes you're going to make. So it's kind of like every time you make a change, it goes two steps back to go four steps forward. Right? Leave it alone, let it run, and see what happens. It usually does take four to five days anyway for the learning phase. It’s not like Facebook is the complete opposite. It starts very quickly. So the analogy between Facebook and YouTube is, Facebook is like a cheetah 0 to 60 in literally 6 seconds or so. But after a little while, it gets tired and we can't scale. And then cheetah as to stop. YouTube is like an elephant. It starts very slowly, but when it gathers space, it is literally unstoppable. And you can keep on scaling, scaling, scaling all the time. And you won't have any problems with accounts getting suspended or Google not taking your money, because Google wil...

A lot of people struggle to write good ads, and ads, as you know, are one of the most important factors when running any campaign on Google or Facebook, or anywhere else. So you got to make sure that you write the important message on your ad so that somebody who’s searching for a solution to the problem comes across, your solution, clicks on it, and comes through to your landing page or website. So most people, what they do is open up a Google Ads account, go into it, and start writing it. What I tend to do, and my team does is to step away from Google Ads and write it in a spreadsheet, be it Google Sheets or Excel. So let me share my screen. You should be able to see my screen. Okay. And yes, it is working fine. All right, I'm going to zoom in a bit more. So those of you watching this on the mobile see it a bit better. So, as you know, we're talking about search ads or any other kind of ads where we need to write a set of headlines and descriptions, Right? So what I'...

Google Ads can be nothing short of a minefield for any newbie marketer. Are you new to the Google Ads game? In this video, I answer your most commonly-asked questions. If you enjoyed this article, you may also like: Google Ads Bid Strategy Report Google Ads Display Network Campaign Setup Google Ads Combined Audience Google Ads Attribution Reports

Okay Effat, you're most welcome. Can I know the proper way to set up Google Ads for clients? Is it through Google Ads manager? Yes. Okay. And if I want the client to use their own credit card, how should I proceed? Should I link it to Google Ads Manager or can they add me to their account to make ads? The thing is if I link it to the account manager and I have other accounts linked. All right, so what you need to do is a very simple way is you need I'm going to write this down over here. Google Ads MCC account. So this is what we call the My Client Center account. So you Google this, sign up for this account, and then the way this works is you will then ask your client to give you the ten-digit ID. Don't let them add you in as a user. You request access to their account. They have to accept the request, and then you will see their account under your MCC. So if you've got ten accounts or ten client accounts, you will see ten accounts under one. So you don't need...

Okay, I cannot get Google to explain why all my ads are “not eligible” - error local services certificate. Well, it says here, Corey, you need to get that certification for the local services. Without that, your ads won't run. What certificate? I’m assuming a locksmith certificate? So there are lots of services where you need to get the certification from Google so that you can prove to them that what you claim to be is who you are. And locksmith is one of them. I send them my text info and LLC license. Other than that, there are a good 20 states that require no locksmith license. Okay, but they put a blanket rule that I need a locksmith license. So this has got nothing to do with the state requirements. This is Google's requirement, so you will need to follow their policies. I cannot magically make one. Absolutely you can, but there will be a link in your account somewhere where it will ask you to enter the information you need. They have zero support other than to just r...

Okay, Sam, our ad has been good, but for three weeks now, there have been very few calls. I’ve checked and everything is fine. Okay. The only thing I can think is that in August, people are enjoying the summer and not calling. Again, it is dependent on what kind of business you're in. I don't know what you are running ads for. So yes, absolutely. 100%. If it's a B2B business you are offering or services that you're offering to other businesses, July, August, and summertime is usually quiet and you will find that your conversions are low and you're not getting the results that you want. So in that case, you can turn the ads down a bit, the budgeting down a bit, and then start again in September or whenever the season is back on. So don't need to panic. I would say just carry on and see in September how things move forward. And if it still is down, then there’s definitely something that is not quite right or many other competitors have come back into the Goog...

Make a video about the account suspension problem. Google nowadays suspends accounts for no reason. how to avoid this problem. They won't suspend accounts with no reason that's incorrect and inaccurate. There will be some kind of an issue where their policies have been broken or you've already been suspended before and all you’ve done is try to create a new account. Google knows who you are, and who we are, and they’re going to carry on suspending you over and over again. So don't try that. In fact, work with Google. It may take a bit of time. If you feel that they have incorrectly suspended your account, then what you need to do is appeal. And sometimes it takes a few days, sometimes a few weeks, but if it has been incorrectly suspended, then you will get your account back. And we have seen quite often that the accounts have come back. But if you've done something which has violated the policies, then I'm afraid you won't get the account back. If y...

Okay. I'm running call-only ads for a client of home appliance repair services in Abu Dhabi and I want to track phone calls from my ads. But Google's forwarding number is not available in the UAE. That's why I'm unable to track phone calls from call-only ads. What should I do in this regard? You can't do much about it. I know Google is in the process of expanding the number of countries where calls can be tracked. So once that happens, then it isn't a problem for you. But right now you can’t. So what I would do is have a look at the profit and loss account, how much you spent on ads, and how many calls you got. And if you increase the spending, does it show an increase in revenue or not? And if that is the case, that means your ads are pretty much working. I know it's not a very scientific way of tracking, but that would be the best way of tracking your ad spend on Google. If you enjoyed this article, you may also like: Conversion Tracking in G...

We get a lot of clicks and impressions, but not many calls. We’ve turned off Google Ads for the month, and it’s been about the same amount of calls. Okay, so I'm not sure whether this is a comment or a question, but if I were to answer this question for you, that means you have got other traffic sources driving traffic to your landing page or to your website for those calls. And if you're happy and you are keeping busy and you don't have any more capacity to take on more clients, then yes, keep the ads switched off. You don't need the ads to run and get that organic traffic to come through. But for organic traffic, I bet you must be spending some kind of budget or money to drive traffic through SEO or some other kind of Facebook ads or something like that. So I'm not sure how you're driving traffic, but if the other channels are working well and Google Ads isn't working for you, switch it off, keep it turned off, and carry on running your business. But ...

I’ve been watching your videos and they are very informative. I’m trying to study your videos before I start my campaign. Okay, good start. I’m looking to build a client base in the area of immigration and visa applications. Okay. I’m a start-up business, and therefore, if I could convert two clients a week, that would be great. Do you think it's possible to achieve this through Google Ads? Please, why not? Two clients are nothing. Last year for our agency, we generated over 10,000 leads. So if you divide that by 52 weeks, then you can work out yourself how many leads we got, and then from there, we obviously did not everybody got converted into a client. But generating leads is the first thing, and then the second thing is you cannot just put everything in Google's court and have that blame game that, oh, I spent so much money on Google and Facebook and I did not get a client. Well, you will get leads for sure if you’ve set it up properly, but you need to look at your fun...

Okay, the ads have just started, and I faced the same issue. If it's limited by budget, will it impact the campaign? Well, Google knows that you don't have enough budget, so they may prefer other advertisers in the auction because they know they have more money. It’s like anything in life. If you get two clients, one with less budget or no budget and one with lots of money and lots of budgets, who you are going to look after more? Of course, with the guy or the girl with the most budget, Right? So Google will also see this as, okay, this company or this account or the advertiser does not have enough budget. So we're going to obviously show the ads even fewer times than somebody who has got more. You will get limited by budget. We get it all the time does not mean that you keep on throwing money at Google if your campaigns are not performing. So you got to make sure that you reach that breakeven as the bare minimum, where it is not costing you out of your pocket or your...